February 2017

What to do With Expensive Legal Adwords?

One of the most challenging parts about digital marketing for a law firm is figuring out an Adwords plan. While every business needs to figure out a Google Adwords budget, lawyers have it more difficult than most. Attorneys work in a field where the average cost-per-click is often reported as one of the highest.

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When Your Website Doesn’t Rank #1 For Your Brand Name

Just the blog title alone makes me cringe – obviously, your brand or business name is paramount to your core online presence. Your website is the most important part of your online representation. Listen! Being ranked 2, 3, or 4 and beyond is not acceptable! Facebook or some random article or landing page on another […]

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How Can You Show You Care About Your Clients?

Many lawyers are adamant about the fact that they care for their clients, but their enthusiasm falters when asked if their clients know. Attorneys are often afraid of opening up or letting their clients know that they care, because they believe it may make them look weak or unprofessional. When done correctly, showing empathy can […]

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How Infographics Can Enhance Your Content

Infographics are not limited to digital marketing; in fact, they have a strong presence all over the internet. Since most people are visual learners, an infographic can be a great way to distribute information relevant to your business while keeping the reader engaged. If you are a lawyer or a doctor who works in a […]

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How Long Will The Effects Of SEO Last After It’s Stopped?

I have some compiled data on the matter not so much from clients we part ways with (we tend to remove them from our ranking software to make way for others) or from current clients we cease to work with – no, this data comes from websites that we experiment with.  As an SEO, as […]

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How Effective is Your Case Results Page?

One of the hardest challenges with converting a client is earning their trust. Before you start working for them, you need to prove your ability on how you’ve delivered on promises in the past. You can talk as much as you want about your qualifications or how your service quality stands above the competition, but […]

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What do Potential Clients Remember About Your Website?

When they put so much work into making their law firm different from everyone else, many attorneys believe that everyone who sees their name will remember them. The same goes for their website, which is no small task. However, the reality is that the majority of people who visit your law firm’s website remember little […]

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Should An Attorney Do His Own SEO?

Many lawyers can think up a list of reasons why a client representing themselves is a bad idea. Should they transfer that philosophy when it comes to doing digital marketing for a law firm? Attorneys are often hesitant about partnering with an SEO company, and for understandable reasons. Finding a legal expert to promote your […]

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How Did Law Firm SEO Develop?

To stay on pace with the developments in law firm SEO, it is important to understand how the technology got here. Understanding digital marketing trends can help experts predict future changes. Many of the changes with SEO are tied to factors one may expect: how machines learn, how web design modernized, and how people use […]

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