Updating Your Online Reputation Management Strategy in 2021
The new year is the perfect time to take stock and set goals for the year ahead. You may have plans to improve your health, exercise more frequently, or finally take that trip to Hawaii you’ve been dreaming about forever. But resolutions aren’t just for individuals looking to achieve their personal goals. Business owners can […]
Short Form Video as a Visual Marketing Channel for Attorneys
YouTube Shorts YouTube recently announced that it is launching YouTube “Shorts” in the U.S. in March 2021. Youtube is an online marketing powerhouse so it’s no surprise that they are adding a short form update to their platform. YouTube shorts can be compared to TikTok as a visual channel. “Shorts” is a short-form, vertical format that[…]
EP 85 – Ryan Klein and Chase Williams – How Law Firms Will Win in 2021 PT 1
On this special episode, Ryan and Chase discuss what your law firm needs to be doing in 2021 to be set up for success. Topics covered in the 1st part of this 2 part podcast include: Evaluating Your Technology / Tech Stack Taking Your Content Strategy to The Next Level LSA / Google Local Service […]
BERT’s Latest Improvement Should be Good For Law Firms
BERT Gets An Update Google has been using Artificial Intelligence (AI) progressively since 2018. Google “BERT” is a Google update powered by AI. The primary function of BERT is to help computers understand language more like humans. Since BERT began in 2018 Google has consistently made improvements that make SEO more important than ever to your[…]
What is the Difference Between Google Ads and SEO?
If you are trying to figure out how to spend your online marketing dollars, two of the most common terms you will hear are; Google Ads (PPC) and SEO. While both Google Ads and SEO are forms of digital marketing they serve distinctly different purposes. Google Ads Google Ads are paid advertisements which allow a business to[…]
My Top 10 Episodes of The Legal Mastermind Podcast
It has been a pleasure speaking with some of the top minds in the legal community over the past year. For some of our guests, The Legal Mastermind Podcast was the 1st podcast they’ve ever been on, for others coming on podcasts are part of their daily routine. While each guest has offered their unique […]
EP 84 – Richard Lau – Strategizing Your Domain Name to be Helpful to Everyone, Including Your Clients
Richard Lau is the Founder of Logo.com. He currently has logo.com, face.com, coffee.com, short.com, rides.com, as well as others. In the past, he has owned many other domains including resume.com and weed.com. On This Episode, We Discuss… How to Protect Your Brand Name Online Options for Purchasing Domain Names Different Industries Using Alternate Extensions […]
EP 83 – Lauren Osborne – Utilizing SEO to Build Up Website Authority and Content
Lauren Osborne is the Business Development Officer at TLD Law and has been with the company for about 2 years now. TLD Law is a full-service firm that will be celebrating its 60th year in business in 2021. Lauren works with the partners individually to develop their specific practice areas. If you are interested […]
Strategies Law Firms Can Use to Build a Strong Social Media Presence
Social media has long been a prevalent marketing channel for consumer brands. The immense popularity of companies like Nike, Starbucks, Wendy’s, and Airbnb—coupled with their exceptional social media marketing tactics—allows for increased consumer interaction on platforms like Twitter, Instagram, LinkedIn, and Facebook. Today, with nearly 80 percent of Americans maintaining at least one personal social […]
EP 82 – Amy Adams – Making High-Level Decisions by Capturing and Analyzing the Data Your Firm Gets Everyday
Amy Adams is the Director of Business Development at Loeb Law Firm. She previously had an online business as an original Etsy shop founder. For the past 5 years, she has brought that entrepreneurial DNA to where she is at now and helps her team grow the business. She has come from a family […]
How Law Firms Will Win in 2021
I could open up talking about the obstacles of 2020 (there have been plenty), but the amount of opportunities available in the digital marketing space for lawyers have been innumerable, and those who have pursued at least some of the main tactics below have benefited: Answering the slew of new and unique questions that consumers […]
EP 81 – Frank Ramos – How To Take Your LinkedIn Conversations Offline
Frank Ramos is the Managing Partner at Clarke Silverglate in Miami, Florida. There are about ten attorneys at the firm who do a mix of litigation, commercial products, and employment. On This Episode, We Discuss… Reaching Out to Connections You Want to Create a Relationship With Producing Content on LinkedIn and Engaging in Others’ […]