Marketing strategies create many different sets of data. This data can range from sales and clicks to more specific aspects such as how many times advertisements were viewed. Pay-per-click campaigns also have metrics that are essential to determining the success of your strategies. Many businesses attempt to implement PPC into their marketing plan but are they getting the most out of their investment? Here are a few PPC metrics to keep an eye on.
The bounce rate is the percentage of visitors to a particular website who leave after viewing only one page. Bounce rates continue to haunt marketers with each click. Browsers bounce away from sites for many reasons. It could have been an accidental click, or they just might not want to become an actual customer. Google Analytics allows you to track your bounce rate and identify where and when visitors leave your site. The bounce rate is an important metric to keep an eye on to help you adjust your strategies.
Revenue Per Visitor
This metric is most beneficial if you’re running an e-commerce site. Tracking your clicks, spends, and conversions is good, but what about your revenue per visitor (RPV)? Whether you’re monitoring money or leads, a positive correlation should exist between the number of people that visit your website and your sales. If you have a higher RPV than your competitors, you own the online marketplace. If a competitor has an RPV of $1.00, you can bid $1.01 on PPC advertising and crush the competition! Other companies won’t be able to match you if your RPV stays above theirs.
Google AdWords can help you track search-related phone conversions. By taking advantage of call extensions, you can track a phone call down to the keyword level. Go into your Google AdWords and select the “Ad Extensions” folder underneath “Campaigns.” You should see call extensions, and after you follow a few prompts, you’ll be able to enter the phone number you’d like to track or create a Google forwarding number that you can use. Call tracking is a lesser-known feature of Google AdWords that should be followed closely.
While these are a few of the top PPC metrics to keep an eye on, it’s important to understand all aspects of Google AdWords. It can be overwhelming for a business to monitor continually, and that’s where Market My Market steps in. We know the many facets of PPC and how to track these essential metrics. Give us a call or request a free quote today to learn more about how we can help your business reach its goals!