There are dozens of articles filled with AdWords strategies to increase your click-through-rate, cost-per-click, and conversion rates. With these articles throwing so much at you, it’s hard to keep up with what’s important to focus on. It’s essential to remember the key foundations that support AdWord success. To make sure you’re getting the most out of your campaign, here are four AdWords strategies you might have forgotten that are worth revisiting.
Ad Extensions
Ad extensions can typically increase your click-through-rate by several percentage points. They expand your ad by giving it additional information to increase engagement. Ad extensions are a big part of setting up your initial AdWords campaign because they stand out when a user searches your keywords.
Since Google first introduced them, they have added more ad extensions that go beyond the basics. Implementing new ad extensions in your campaign may prove to increase your click-through rate by up to 10-15%.
Ad Rotation
At the start of a campaign, campaign managers often choose to rotate their ads evenly to test different calls to action. However, evenly rotating your ads does not always give you insight as to which ads are working best. A better option is to choose optimized ad rotation. Google can put the hard work in for you by optimizing for clicks or conversions.
Google can help you increase your conversions and clicks by utilizing things like keywords, search times, device, and more. Revisit your ad rotation preferences to determine how you can generate more success.
Test Multiple Copies
Even if you have a successful ad that’s delivering reliable results, you should still be testing multiple ad copies. With only one ad copy in circulation, you limit your potential engagement and conversions. If you have numerous ad copies out there and optimize your ad rotation, Google can target specific ads to tailor individuals’ preferences.
Brand Bidding
If you use AdWords, you’re no stranger to keyword bidding. One thing you may have overlooked to bid on is your brand name. Bidding on your brand name keywords is essential to stay above your competition. After all, you don’t want other competitors to show up when a user searches for your brand name.
According to a study, companies that have a branded ad that appears when a user searches for their brand terms resulted in a 157% increase in clicks. Keep your competitors at bay and increase your click-through rate by bidding on your brand name terms.
Though there are hundreds of AdWords functions that your campaign can use, it’s smart to go back to the fundamentals and implement them wisely. Start using these four forgotten AdWord strategies to give your digital presence a boost.
Digital marketing is continually changing, and keeping up with new trends can be overwhelming. Enlist the help of a professional digital marketing agency to maximize your marketing strategy, get the most out of AdWords, and generate new leads. Market My Market can help you with everything from SEO to web development. Contact us at (800) 954-9441 to learn more about our services and receive a free quote.