“Social media must be simple! None of these kids are social media experts, yet they still get likes, retweets, and shares. I’m sure I can do the same,” is the rhetoric heard from many misinformed business owners. The assumption that anyone can pick up a smartphone and master social media is a false one. If that was the case, everyone would be a social media influencer and brands wouldn’t yearn for celebrity endorsements to sell their products, but they do.
You may have created a Facebook profile because you were told that you needed to have some sort of digital presence, but simply plastering your company logo on your page and listing your hours of service won’t cut it in 2018 (or ever). Don’t worry, we aren’t here to throw your shortcomings in your face, but rather inform you of inefficient practices that you should consider taking a second look at. Think of the following information as vivid “Wrong Way” signs on your road to peak social media marketing.
Your Engagement is Nonexistent
You post something. Someone comments. You do nothing. Social media engagement is not a one-way street. As much as you enjoyed an individual showing interest in your product or service, that individual likely wants to hear from the people behind the page. This doesn’t mean you should go “like for like” with every consumer; rather, you should implement a few proven social media engagement strategies. These include:
- Responding promptly to comments and mentions
- Taking advantage of tools that help you access all social accounts on-the-go
- Posting about current events
- Producing and sharing compelling content
You only Use One or Two Platforms
If you can identify with the above example of a company that relies on one basic profile on one social media platform, you are short changing yourself and giving your competition a clear advantage. Your product or service may legitimately be better, but that is irrelevant if no one knows about it. Most businesses would do well to be active on Twitter, Facebook, and Instagram. You can even take it a step further and activate a profile on LinkedIn, Youtube, and Pinterest, so long as it makes sense for your audience. Remember, merely having an account means nothing if you are not updating them regularly, which brings us to the next point.
You Post Weekly
Posting weekly may sound like a good thing, as you at least have a posting schedule in place, right? Wrong. Browsers are not checking their social media accounts once a week, but more so every minute. This does not mean you should be sending something out every second of the day, but you also don’t want to get lost in a sea of posts. Individuals scroll past dozens of posts per social media visit. Stay relevant in the eyes of the consumer by regularly posting engaging content that gets them to pause that scroll and maybe, just maybe, engage with your post.
Automation has made many mundane tasks a piece of cake. Why sit and manually post content when there are entire platforms out there dedicated to posting them for you? While such services can be especially convenient and effective, it is crucial that you do not abuse them. By scheduling out posts for weeks or even months in advance, you miss the opportunity to address current events and trending topics.
Companies large and small take advantage of such opportunities, whether that be by making a quirky post including a trending hashtag or sending out a punny tweet addressing the latest social media craze. Feel free to use automation systems just make sure to leave room for on-the-spot occurrences that can put your business in the limelight.
Market My Market is here to help make the most of your digital presence. Through the implementation of social media marketing, SEO, SEM, and many other services, we help get your business on the screens of the people who need them most. Contact us today for a free consultation with a digital marketing expert.