Launching a content campaign can be an exciting and anxious time for both you and your clients. But what happens when your campaign flops? If you don’t see the returns and engagement you initially anticipated, it’s easy to look at your content campaign launch as a failure.
Don’t give up just yet! You can get your content campaign back on track. Don’t just move on to the next campaign, give your content a kick in the butt and put it back out there. If nothing else, re-evaluating your content campaign can give you insights you may have previously overlooked. If you need to reinvigorate your campaign, follow these four steps and see success.
Rethink Outreach Efforts
It may seem like the more outlets you give your content, the more hits you’ll get, but this isn’t the case. Contacts in the industry encourage quality over quantity. Getting your content out to the outlets that make sense for your campaign can make a big difference in the number of returns you see.
Identifying a smaller list of media outlets that you can create a relationship with will help you get your content promoted. Do your research about publications directly related to your content, professionals you can get in contact with, and where people are most likely to engage with your content.
Create a Package
People love convenience, so putting all your content together in a neat little package is a great way to make it easier for journalists to publish it. Distributing a content package ensures that all your information, graphics, and research are in one place. The more you include, the less research influencers and journalists have to do on your behalf.
Some things to include in your content package are:
- Expert opinions and quotes
- Credible data you compiled
- Press releases
- Graphics and images
These elements allow media outlets to easily and quickly push your content to their readers. Providing a package and full transparency is also a great way to build lasting relationships with members of the media.
Post at Ideal Times
Timing is everything when it comes to content engagement. When working on your relaunch, consider the timing and how to improve it. There are many opportunities for you to increase visibility by strategically choosing when to post. For example, identify holidays or world events coming up, and figure out how they relate to your content. The more relatable and timely your content, the more people will engage with it.
You can also look at past insights to see when your posts get the most attention. Look at social media data, when people comment, and when people share, and consider that for future posts.
Repurpose Your Content
You can represent content in multiple ways. If your article or blog posts aren’t seeing much activity, consider rearranging the way you’re presenting the information. Readability is important to readers, so make sure your content is formatted correctly, includes images, and displays data as creatively as possible.
You can also represent data visually through an infographic. This may help readers who are visual learners understand your data more effectively. Take a look at your content and see if you can repurpose it. Doing so may increase interest in your content.
If your content fails, it’s not the end of the world. Instead of chalking it up as a loss, spend a bit more time to figure out how you can successfully re-launch your campaign. For any questions, advice, and strategies, enlist the help of a digital marketing expert. Market My Market has experience working with a variety of digital marketing aspects and can help give you content success. Contact us today at (800) 954-9441 for a free quote.