Come May 2018, LinkedIn will be celebrating 15 years of connecting professionals. Since its inception, LinkedIn has served as a social networking hub for professionals in a wide variety of career fields. By allowing corporations to post jobs, connect with other executives, and communicate directly with potential recruits, this social media platform has amassed over 146 million American users (500 million plus users worldwide) while attracting roughly 106 million monthly unique visitors.
As with any social networking medium, marketing heads and brand managers nationwide are continually looking for ways to optimize LinkedIn. While many merely transfer their Facebook or Twitter marketing strategy over to LinkedIn, it is vital for you to understand that these platforms may be similar, but they’re not the same; meaning that your cookie-cutter social media marketing plan may not be well-suited for this unique medium. If your goal is to stand out from the millions of other LinkedIn users and advertisers, implement these four tips for becoming a thought leader on LinkedIn.
Generate Quality Content
Unlike the numerous other social media sites out there that attract just about anyone with internet access, LinkedIn’s user base mostly consists of working professionals and college students. To become a thought-leader, you must be able to not only garner their attention but captivate their minds. You can achieve this by regularly posting quality content.
The content you publish on your LinkedIn must meet the standards of your readers. While a grammatically incorrect meme or improperly punctuated pun might fly under the radar of a user on any other social site, LinkedIn users value clean and informative copy. They prefer long-form content that teaches them something or informs them on a subject matter. Keep this in mind when researching content ideas and drafting material to ensure that you are making the most out of every post.
Discuss Relevant Topics
Error-free content is not the only thing on the radar of Linkedin users. They yearn for content that benefits them. As much as you would like to boast about a new client you acquired, you’ll be better off writing an informative article on “How to Land a (enter field here) Job After Graduation.” Your content doesn’t have to only target job searchers; you can also gain the following of fellow professionals by regularly posting articles about developments in your career field. To get an idea of what to post, you should:
- Follow the right people, news sources, and websites
- Pay attention to topics of discussion
- Use your insight to produce content relevant to your industry
Engage in Conversation
Engaging is one thing that you should do across all social media platforms. While the Facebook page you manage might be for the entire company, your LinkedIn is for you, a person, and people converse with other people. After you’ve done your research, drafted, edited, and posted the content, it’s essential that you interact with the people who interact with your content. As good as it may feel to bask in the glory of a successful article, people want to know that there’s an actual person behind the post.
Use the comments section to thank and engage in casual dialogue with your content consumers. This shows them that you are not only someone who can generate valuable content but someone who enjoys connecting with others. You’re more likely to become a thought-leader on LinkedIn once you’ve established yourself to be a knowledgeable and approachable individual.
Use (But Don’t Abuse) Automation
LinkedIn has these convenient features that allow you to send out automated responses and messages. There are also programs that scan social media for relevant topics, generate a social post, and schedule out posting for times that most people will see it. As beneficial and convenient as these tools have proven to be, they can be counterproductive if overused. Here are a few ways to optimize LinkedIn automation without overdoing it:
- Personalize messages and responses as much as possible
- Avoid automated “Congratulations” posts
- Address individuals by name
- Add unique posts to the mix
By implementing these simple tips, you can begin to emerge from the vast sea of LinkedIn professionals and start establishing yourself as a thought-leader. If you struggle with optimizing digital platforms to generate business, don’t hesitate to ask for help. The digital marketing experts at Market My Market can implement the most current social media marketing strategies to grow your brand’s digital presence. Contact us today at (800) 954-9441 for a free consultation.