Creating personal relationships with clients is a huge element in becoming a successful law firm. Email marketing can be an ideal way for lawyers to target large amounts of people while remaining personable and professional. In today’s world, the average person receives over 100 emails per day. Getting your firm’s email to stand out is difficult, but following these tips can help you create meaningful content and boost your email’s click-throughs.
Have a Clear Goal in Mind
Email marketing campaigns are an effective strategy to keep up with past clients, generate referrals, and target prospective clients. All email campaigns should begin by identifying a clear goal. Sending out emails without a plan in place comes off as uninteresting, and often leads to unsubscribing.
Don’t treat everyone on your email list the same way. Different audiences respond to different messages, so segmenting your email lists is often beneficial in creating relevant content and boosting click-throughs. Every email should have a call to action specific to your target and reflect the original goal.
Our attention spans are short, and if we aren’t immediately interested in something, we move on. Resist the temptation to write down all the thoughts in your head, and keep your emails focused and concise. According to data from Constant Contact, emails with 20 lines of text have the highest click-through rates. Utilizing things like bulleted lists and photos in your email make for easier readability, and increases the likelihood for someone to read to entirety.
If you find that you do have a lot to say, provide the link to your blog or article with a short and enticing description. Not only will these boost email click-throughs, but increase website traffic as well.
Provide Valuable Information
People are more likely to read through your email if you provide information they want to learn. If you can create emails that consumers look forward to receiving, your click-throughs will skyrocket. Lawyers have a unique opportunity to use their emails as ways to answer common questions people might have regarding the law, and simplify complex concepts.
For many, the law can seem intimidating and hard to navigate. Recognizing the questions people have and providing easily understandable answers not only provides the reader with valuable information but shows that you are knowledgeable about your trade.
Create Clever Subject Lines
The subject line of the email is the email’s first impression and can influence whether or not it gets opened. A clever subject line will encourage readers to open your email and increase click-throughs. Consider using numbered lists, asking questions, and using trigger words in your email’s subject line.
Email marketing is a great asset to provide information, keep in touch with past clients, and communicate with potential new clients. Utilizing this tool can help you maintain and build relationships, and keep your law firm top-of-mind. At Market My Market, we understand that lawyers lead busy lives. We are experts in digital marketing services and offer email marketing, automation, and customization for your law firm. Contact us today to incorporate email marketing into your digital marketing strategy.