As a new year begins, Google’s latest SEO tools and trends are causing excitement and encouraging a change in tactics among marketing professionals. Read on to learn about some of these changes and how you can use them to your advantage in 2019.
Brand Signals Affect Ranking
Brand mentions are instances when a brand or company is mentioned in social media, articles, or other online content. Google has confirmed it will now include online brand mentions in its algorithm, which means the frequency and sentiment of brand mentions across the web can now affect your ranking for better or worse.
Google feels these mentions help verify the identity and authority of a brand. The attitude surrounding these mentions are very influential, so the overall positive or negative context will be a strong factor. Businesses will need to find new opportunities and address existing mentions because of these changes.
Mobile First Indexing is a Top Priority
Google’s increasing focus on mobile optimization has now led to the implementation of the Mobile First Indexing. This means that Google now uses the mobile version of your web page for ranking and indexing. It is crucial to optimize your site for mobile to provide an excellent user experience and perform well in mobile search results. If your website is still not mobile-friendly, you must prepare to do so in 2019.
Increased Emphasis on Long-Form Quality Content
As more readers are sharing quality long-form content as reliable sources of information, it has become much more common for articles to have over 1,000 words. Google has placed a greater emphasis on the length and quality of articles, which has led to more thorough content that answers questions and informs readers. Instead of writing three 500 word articles in a week, the idea is to focus on writing one detailed and informative article. This will not only demonstrate to Google that your content meets their highest standards, but readers will most likely prefer your content over that of your competitors that are still yet to catch on.
Adwords Is Now Google Ads
Google rebranded in 2018 as Google Ads and with that came a complete overhaul to the manager dashboards. However, as the year moved forward, more and more of these changes were related to improving the user experience. That trend looks to continue into 2019 as local businesses can expect to see several new ad formats and features, such as maps promotion pins, increased ad character length, and responsive display ads. Don’t miss out in 2019, make sure you are taking advantage of Google Ad’s newest features as they roll out.
Voice Search Continues to Grow
Voice is becoming a dominant force in the world of search and businesses must be prepared to optimize for it correctly. In 2018, nearly 60% of consumers used voice search to find local business details, and more than 75% of consumers with smart speakers searched for local businesses at least once a week. With smart speakers and mobile search continuing to grow in popularity, voice search will become an essential element of a successful content strategy. Businesses need to make sure they are tracking and optimizing for voice search results in 2019 and beyond.
This year, we can expect Google to favor lengthier content that is rich with quality niche information. We expect websites will shift their content strategy significantly to accommodate these longer articles that have a strong focus on voice search and are optimized for mobile. Off-page, local businesses will need to make sure their brand is mentioned across the web and address any negative sentiment associated with these mentions. Websites that dedicate more resources to all of these items in 2019 will reign supreme.
At Market My Market, our mission is to help businesses stay ahead of digital marketing trends. We offer an array of services that can empower your company to satisfy Google’s updates. Contact us today for a free consultation with a digital marketing expert.