For those of you out there that are a bit paranoid about Google having access to too much data on your website (like time on page and bounce rate which many do somewhat argue Google considers this fodder for penalizing a site), there ARE alternatives to Google Analytics, and in some situations, it may make more sense to use them. Let’s go through a few:
Clicky
This one is one I’ve been use for a while – definitely makes sense for a lot of you out there with multiple websites. Good to use alongside Google Analytics. It allows you to see just about everything you would need to see regarding your web traffic. Combines historic reporting with real time monitoring.
Omniture
Unlike Google Analytics, Omniture’s setups are always customized. It is a usage-tracking site. It provides robust pathing reporting, along with the ability to path by “page group”.
StatCounter
When a visitor visits your webpage with the installed HTML and Javascript code, their anonymous details are sent to StatCounter to be recorded. Their details are gathered either from the counter the visitor loads from StatCounter, or an invisible image depending on your settings. This action takes place instantaneously and the user is completely oblivious and unaffected by it.
Woopra
Woopra is a real-time customer analytics service that provides solutions for sales, service, marketing and product teams. The platform is designed to help organizations optimize the entire customer lifecycle by delivering live, granular behavioral data for individual website visitors and customers.
Piwik
There are certainly many others out there, but these are the ones that stand out to me right now as solid alternatives to Google Analytics. An open analytics platform, you add a javascript tag to the bottom of each page on your website and Piwik will track the activity on your website and across your database.
There’s still many more digital marketing analytics options to explore for your business. Contact Market My Market today to see how we can help your business benefit from digital marketing.