For those of you out there that are a bit paranoid about Google having access to too much data on your website (like time on page and bounce rate which many do somewhat argue Google considers this fodder for penalizing a site), there ARE alternatives to Google Analytics, and in some situations, it may make more sense to use them. Let’s go through a few:
This one is one I’ve been use for a while – definitely makes sense for a lot of you out there with multiple websites. Good to use alongside Google Analytics. It allows you to see just about everything you would need to see regarding your web traffic. Combines historic reporting with real time monitoring.
Unlike Google Analytics, Omniture’s setups are always customized. It is a usage-tracking site. It provides robust pathing reporting, along with the ability to path by “page group”.
Woopra is a real-time customer analytics service that provides solutions for sales, service, marketing and product teams. The platform is designed to help organizations optimize the entire customer lifecycle by delivering live, granular behavioral data for individual website visitors and customers.
There’s still many more digital marketing analytics options to explore for your business. Contact Market My Market today to see how we can help your business benefit from digital marketing.