How to Use Keywords for Google My Business
Google My Business (GMB) is an excellent tool for promoting your law firm locally. When someone searches on Google for local businesses, your business name is the primary ranking factor…
Improving SEO Through Long-Tail Keywords
For law firms, especially smaller ones, it is difficult to compete with the big boys online. Using common keywords is highly competitive and expensive. One way smaller firms can compete…
How Consumers Choose Attorneys
Many studies have tried to identify how consumers choose attorneys. The end result of several studies is that the exact way consumers choose their legal representatives remains elusive and can…
Short Form Video as a Visual Marketing Channel for Attorneys
YouTube Shorts YouTube recently announced that it is launching YouTube “Shorts” in the U.S. in March 2021. Youtube is an online marketing powerhouse so it’s no surprise that they are…
BERT’s Latest Improvement Should be Good For Law Firms
BERT Gets An Update Google has been using Artificial Intelligence (AI) progressively since 2018. Google “BERT” is a Google update powered by AI. The primary function of BERT is to…
What is the Difference Between Google Ads and SEO?
If you are trying to figure out how to spend your online marketing dollars, two of the most common terms you will hear are; Google Ads (PPC) and SEO. While…
6 Google Ads Mistakes to Avoid
Google Ads is Google’s pay-per-click (PPC) advertising program, which allows businesses to bid on the chance to show ads next to searches on Google.com.You only pay when someone clicks on…
How to Build Links & Improve Your SEO Ranking
Link Building Techniques Link building remains one of the simplest ways to boost your organic SEO rankings. What is Link building? Link building is the process of using hyperlinks from…
The Most Common SEO Mistakes
Common SEO Mistakes As a marketing professional I review a lot of websites. Most websites that are not performing well have the same mistakes in common. Websites that worked well…
Google Changes How Your Ads Reach People
Google is Deprecating Cookies Google announced yesterday that it will phase out the practice of allowing businesses to track individuals on the internet through cookies by next year. It also…