Short Form Video as a Visual Marketing Channel for Attorneys
YouTube Shorts YouTube recently announced that it is launching YouTube “Shorts” in the U.S. in March 2021. Youtube is an online marketing powerhouse so it’s no surprise that they are…
BERT’s Latest Improvement Should be Good For Law Firms
BERT Gets An Update Google has been using Artificial Intelligence (AI) progressively since 2018. Google “BERT” is a Google update powered by AI. The primary function of BERT is to…
What is the Difference Between Google Ads and SEO?
If you are trying to figure out how to spend your online marketing dollars, two of the most common terms you will hear are; Google Ads (PPC) and SEO. While…
6 Google Ads Mistakes to Avoid
Google Ads is Google’s pay-per-click (PPC) advertising program, which allows businesses to bid on the chance to show ads next to searches on Google.com.You only pay when someone clicks on…
How to Build Links & Improve Your SEO Ranking
Link Building Techniques Link building remains one of the simplest ways to boost your organic SEO rankings. What is Link building? Link building is the process of using hyperlinks from…
The Most Common SEO Mistakes
Common SEO Mistakes As a marketing professional I review a lot of websites. Most websites that are not performing well have the same mistakes in common. Websites that worked well…
Google Changes How Your Ads Reach People
Google is Deprecating Cookies Google announced yesterday that it will phase out the practice of allowing businesses to track individuals on the internet through cookies by next year. It also…
Can You Find All Your Answers in Data Analysis?
As a digital marketing professional I am a bit of a data nerd. I can easily get lost in data for hours looking for the smallest reasons my recent ad…
Is Your Staff Killing Your Marketing Results?
One of the most frustrating scenarios I encounter as a marketing professional is a client who is not getting a strong ROI (Return on Investment). This is especially true when…
Why Isn’t Your SEO Strategy Working?
Why SEO May Not Be Working For You One of the comments I frequently hear from new clients is that they don’t want to invest in SEO because they’ve tried…