How To Use Conversational Marketing to Enhance Your Goals
Consider conversational marketing a form of instant communication — and instant gratification. When you visit a website these days, you’re likely to notice an icon that pops up, asking you…
Legal Keyword Searches Stay Consistent During Social Distancing
It’s been a few weeks since we first heard news of the COVID-19 outbreak, and it’s still hard to fathom how radically our lives have changed as Stay At Home…
What’s Google Doing With Featured Snippets?
Google just implemented some interesting changes to the first page of search results, impacting the featured snippet position. If you’ve been crafting your SEO with an eye toward snagging that…
How Does Your Website’s Security Affect SEO?
If you’re creating great content for your readers, ensuring you have the right keywords, and checking your meta titles and descriptions, you probably assume you’re doing everything right when it…
Digital Marketing Resolutions for 2020
As 2019 closes out, it’s a good time to look back at the past 12 months, which we hope amounted to a very good year for your business and your…
Making The Most of Winter and Holiday Marketing Campaigns
Survey after survey confirms it: people love the holidays. They find getting into the holiday spirit simply irresistible and love to do one thing in particular: plenty of shopping. In…
Digital Tracking and Why It’s the First Step to Success
One of the keys to building up a solid customer base is to not only understand what they’re buying but also to know how they make their buying decisions. That’s…
Why Having a Thorough Content Strategy is Essential
As 2019 starts winding down and with a new year coming up, it’s a good time to review your content strategy to make sure it aligns with your goals for…
The Case for Readability in Content Writing
Everybody has an opinion on what constitutes good content writing, and it usually comes down to how we define readability. The debate rages on: should blogs be as accessible as…