Do Potential Clients Care if a Lawyer is on Social Media?
Attorneys looking to acquire more solid leads might be surprised to discover that potential clients consider their online image when deciding whether or not to call them to resolve a…
Are People Reading Reviews Before Contacting Lawyers?
In the past, we have discussed just how important reviews are for clients in terms of how they affect online visibility, awards and accolades, reputation management, and even SEO. We…
Are Facebook Ad Campaigns Worth It?
In 2018, it should come as no surprise to business owners and service providers that Facebook is an ideal digital marketing medium. The platform currently has 2.23 billion active users…
How to Build Local Links in 2018
Do you own a local business? Are you hoping to attract new customers? If so, local link building is a valuable asset in marketing your company’s website. Read on to…
8 Simple Steps for Creating Your WordPress Website
Building a website can be both exciting and a bit intimidating. If it’s your first time building a site from scratch in WordPress and you have just purchased a domain,…
When Potential “Spam” Content May Be Worth Looking Into
Welcome to the World of Spam Emails! Are Any Worth Checking Out? We all get it. Some of us eat it. Spam has been around since the internet and e-mail…
Meeting Google’s Requirements for Quality Content in 2018
If you’re immersed in the world of digital marketing like I am, or just have a site or two you religiously check the analytics for, you may have noticed an…
5 Easy Ways to Attract New Members to Your Fitness Center
Fitness is serious business in the United States, with over 36,000 centers nationwide and counting. Health clubs are booming, and fitness entrepreneurs have taken notice. The average fitness buff no…
4 Most Common Web Content Mistakes
In this day and age, the content on your website matters just as much as the good or service you’re offering. It is for this reason why one of the…
Should Generating Reviews be a Part of Your Marketing Strategy as a Local Business?
The short answer for this one is yes. People will always perceive your business online through two avenues: your message and the aesthetic of that message. Whether they familiarize themselves…