Meeting Google’s Requirements for Quality Content in 2018
If you’re immersed in the world of digital marketing like I am, or just have a site or two you religiously check the analytics for, you may have noticed an…
4 Most Common Web Content Mistakes
In this day and age, the content on your website matters just as much as the good or service you’re offering. It is for this reason why one of the…
My Experience as a Remote Intern for Market My Market
I’ve had my fair share of internships throughout the years. Some were great, but some were dull. While these internships offered me the title of “Marketing Intern” or “Promotional Sales…
The Top 5 Marketing Components Clients Are Asking for Now – And You Should, Too
If you’re even remotely familiar with search engine marketing, you know that the landscape is always shifting. Just a few components, like having authoritative links going to your website and…
4 AdWords Strategies You Might Have Forgotten
There are dozens of articles filled with AdWords strategies to increase your click-through-rate, cost-per-click, and conversion rates. With these articles throwing so much at you, it’s hard to keep up…
4 Steps to Take After Content Fails
Launching a content campaign can be an exciting and anxious time for both you and your clients. But what happens when your campaign flops? If you don’t see the returns…
Reoptimizing Underperforming and Old Content
By identifying all the web content we wish was performing better in our “Is My Content Working” article, we’re ready to take steps towards getting all our precious content the…
Is My Content Working?
There’s (almost) nothing worse than a content strategy that doesn’t go anywhere. Research, planning, writing, meta information, images, formatting, posting…all for a couple of visitors a year? That doesn’t sound…
4 Tips for Creating a Podcast Strategy
In recent years, podcasts have significantly increased in popularity. Many brands all over the world are turning to podcasts as a way to generate content and target consumers. Podcasts can…
Top 3 Spring Digital Marketing Trends
No matter your state of residence, you can appreciate the natural beauty associated with spring. The weather is changing, flowers are blooming, and people are once again enjoying the great…