Why Are We Content with Duplicate Content on Our Website?
When we think about the content that goes onto our website, we consider several factors, and we take into account some basic best practices for Google. We are generally looking at the following factors: Content that is engaging, informative, accessible, and does not alienate any portion of our target audience Educational content that positions us […]
Techniques for Building Authority, Understanding CRO and Turning Qualified Traffic into Clients
Once you’ve put together top-notch content on your site, it’s crucial to then build authority, understand CRO, and turn qualified traffic into clients. Here are a few steps that will help take your copy to the next level. Build Authority on the Page-Level, Not Just Domain-Level Content is not going to rank well on its […]
EP 127 – Mark M. Bello – Transforming Real Life Issues into Novels
Mark M. Bello is a former attorney and civil justice advocate turned author who has written a series of 7 books including a novella and a soon-to-be children’s book series. Bello takes real-life issues in American and global news and turns them into thrilling, captivating stories. He explores each idea to its fullest and isn’t […]
Tips for Keeping Your Legal Web Copy Fresh, Clean, and Worthwhile
The legal industry is saturated with lawyers trying to put our useful and informative content. So, how do you stand out from the crowd? Keep Your Content (Diversity) Fresh Your blog should be onsite (i.e., a part of your main website). Your blog is going to be one of the most consistent and simple ways […]
EP 125 – Chase Williams & Ryan Klein – How Law Firms Will Win in 2022 Part 2
In part two, hosts Chase Williams and Ryan Klein continue to predict how law firms can win in the upcoming year. On This Episode, We Discuss… Having a Comprehensive Technical Audit Performed for Their Website Partnering With Transparent, Honest Vendors That Will Help Them Succeed Continuing to Increase Social Validation Understanding Vanity Keywords are More […]
Understanding How To Choose The Right Legal Blog Topics
Great content needs to start with great topics. If we are writing about subject matters that our typical client does not look for or care for, our content strategy will lead nowhere. Knowing How to Start with the Right Topic We can garner inspiration for topics similarly to the way we determined the quantity of […]
EP 122 – Best of August
The Legal Mastermind Podcast presents the Best of August. A collection of clips and the best segments from the past month. Join hosts Ryan Klein and Chase Williams in looking back at August and the incredible guests that appeared on the show. Featuring Rob Hadden, Sabrina Shaheen Cronin, Jason Parr, Luke Russell, and Curtis Boyd; […]
Successful Content Marketing Techniques for Your Business
A strong content strategy is the cornerstone of nearly every digital marketing campaign, especially in the legal space. Content drives qualified traffic, educates and engages your readers, and empowers your ideal clients to take the initiative and inquire about your legal services. Content should not be created for the sake of creating content. We flood […]
EP 118 – Curtis Boyd – The Balance of Negative vs. Positive Reviews
Curtis Boyd is the founder of Objection Co, an online review protection and fraud detection software company. Objection helps law firms all over the country deal with fake reviews from competitors, untruthful customers, and bots. They also help law firms identify competitors purchasing fake positive reviews too. Curtis Boyd is an entrepreneur, going from nursing […]
EP 117 – Luke Russell – How to Capture the Human Element in Advertising
Luke Russell founded Russell Media in 2009 after working in web development since 2006. Russell Media was created out of a desire to fill real marketing needs. Not to be another company trying to make a buck. Russell Media uses Mass Tort Advertising for their clients and offers many effective ways to advertise. Check out […]
EP 115 – Chase Williams & Ryan Klein – Misconceptions in the SEO Marketplace
Legal Mastermind Podcast hosts Chase Williams and Ryan Klein bring shine some light on recent misconceptions in the SEO and marketing strategy marketplaces. On This Episode, We Discuss… Removing Links for SEO Strategy Deciding Between Content or SEO Cookies & LSA Ads aren’t Going Anywhere SEO is Not Dead
EP 114 – Best Of Legal Mastermind Podcast Vol 2
This week’s show is the Legal Mastermind Podcast’s Vol 2 featuring guests: Michael Mogill, Harlan Schillinger, Ken Hardison, Elsie Buie, and Mike Morse. On This Episode, We Discuss… investing in Social Media can Benefit Your Firm Using Zoom and Other Virtual Meeting Spaces During COVID-19 Giving Value in What You Do Importance of Approachability as […]