Digital Tracking and Why It’s the First Step to Success
One of the keys to building up a solid customer base is to not only understand what they’re buying but also to know how they make their buying decisions. That’s…
Why Having a Thorough Content Strategy is Essential
As 2019 starts winding down and with a new year coming up, it’s a good time to review your content strategy to make sure it aligns with your goals for…
A Quick Tutorial on Repurposing Content
Coming up with quality content is challenging. I can’t tell if this is going to be a quality blog just yet; but if we haven’t discussed this topic before, chances…
To Remove or Improve Outdated Content in 2019?
Google’s on a mission to catalog all the world’s information and present users with the most useful answers to their most burning questions. Google is rewarding websites that take content…
How People Evaluate Text Content Online
Content in the form of text, and in turn comprising blogs, pages, and articles, is the standard architecture of the vast majority of websites on the internet. Content is now…
What is Tangential Content and How Can it Help You?
So you’ve spent months strategically planning and executing a content plan designed to increase the number of unique visitors to your site; however, things aren’t going as planned. The strategy…
The Case for Readability in Content Writing
Everybody has an opinion on what constitutes good content writing, and it usually comes down to how we define readability. The debate rages on: should blogs be as accessible as…
How are SEOs Building Links to Their Websites in 2019?
Plenty of SEOs believe it is blasphemous when I half-jokingly say Content is Queen and Link Building is actually King (no slight towards the sexes, this is purely in the…
3 Easy Ways to Revitalize Content
As the old saying often goes, “Content is king.” Coming up with fresh ideas and unique ways to express concepts through content is always critical when developing new SEO campaigns…
How Important are Vanity Features on Your Website?
As a potential client is visiting your website, a current trend that is becoming prevalent within the content of sites is the appearance of awards, results, and past experiences (testimonials,…