How Can I Evaluate My Law Firm’s Social Media Effectiveness?
Almost three billion people use social media on a regular basis. If you’re not currently taking advantage of this marketing goldmine, you should be. If you are on social media already, you may need to change your strategy to reach your target audience. Recent algorithm changes prompted by fake social media postings are changing the […]
How Can I Increase Client Retention at My Law Firm?
Clients leaving your firm is an inevitable reality of practicing law. It’s possible they no longer require your services, or they’ve chosen to work with a competitor. The most common reason clients leave, however, is dissatisfaction in some capacity. Maybe they feel you’ve been indifferent, or they haven’t seen the results they were hoping for. […]
How Can My Law Firm Connect With Today’s Legal Consumers?
We live in a digital age. The modern legal consumer has a world of options at their fingertips, and to make an impression, you need to make a connection. Your marketing strategy should employ techniques designed to reach the modern consumer through the channels they use most frequently. Whether that’s search engines or social media, […]
What are Some Mistakes Lawyers Make Using Social Media?
Almost 2.5 billion people use social media – are you taking advantage of this powerful marketing tool? Today, social media is how people connect, and you can certainly use it to your law firm’s advantage. With numerous platforms to take advantage of, you can reach a much broader audience than you might with other forms […]
Why You Should Add Video Content to Your Firm’s Website
When it comes to marketing, content is still king, but it may not be the type of content you usually see. While most people think of content as the written portion of a site, several other forms of content are highly effective when it comes to marketing your firm. Currently, one of the most popular […]
How Can Blogging Help My Law Firm?
There are many integral parts involved in any law firm’s online marketing, and the most important of all of them is blogging. Of course, a clean aesthetic and easy-to-navigate website is essential, but without a regular supply of content, you won’t attract just the right leads. While blogging can often be too time-consuming for attorneys, […]
Should my Law Firm Create a Facebook Page or Profile?
These days, just about everyone seems to be on Facebook. In fact, as of 2018, there are over two billion active monthly users on the social networking platform. If you’ve been considering establishing your firm’s presence on Facebook, you’ve probably noticed you have two options: a profile or a page. Do you know which one […]
How Do I Respond to Legal Inquiries on Social Media?
If you’ve built social media profiles to market your practice, you’re probably wondering how to handle legal questions posted to these platforms. There’s a fine line between providing general advice and venturing into attorney-client relationship territory. In order to walk that line, you must be cautious about how you answer queries on social media. To […]
What Are Some Attorney Holiday Networking Tips?
Holidays tend to involve extensive opportunities for networking via a plethora of parties and get-togethers. Taking advantage of this prime mingling time of the year may just result in a slew of opportunities that would have otherwise flown under the radar. Approaching these circumstances with strategy and conviction instead of haphazard conversation is the perfect […]
How do I Create a Lead Generating Landing Page
Creating Landing Pages That Convert More Leads When looking to increase conversion rates, an optimized landing page is essential. Because a well-designed landing page will generally be visited by qualified leads, designing this page to convert is critical. While a landing page may often be confused with a homepage, the two are distinctly different. In […]
How Can My Law Firm Utilize Q & A Platforms
How to Use Q&A Platforms to Market Legal Services Every day, millions of people use the web to search for answers to their most burning questions. In fact, Google reports that nearly 500 million unique queries are entered into its search engine on a daily basis, and that number has remained consistent for almost 15 […]
What is the Best Social Media Platform for My Law Firm?
Attorneys often do not have an easy go of things when it comes to how they should be spending their time on social media. They have to carefully balance their desire to market to people online with the fact that they must exhibit caution to avoid crossing professional boundaries. When it comes to social media, […]