How Law Firms Will Win in 2021
I could open up talking about the obstacles of 2020 (there have been plenty), but the amount of opportunities available in the digital marketing space for lawyers have been innumerable, and those who have pursued at least some of the main tactics below have benefited: Answering the slew of new and unique questions that consumers […]
Why Pay to Be in a List of Results Within a List of Results?
When an SEO campaign is working well, it’s hard to submit to the idea of paying for other positioning, especially in organic results. PPC and SEO campaigns go hand-in-hand—ad results always appear before SEO—and have a great possible ad position in maps. We encourage our clients to participate in the Local Service Ads campaign, even […]
My Top 10 Episodes of The Legal Mastermind Podcast for 2020
Building up The Legal Mastermind Podcast has been an incredible accomplishment for our team and legal community, especially over the past year. The willingness of all of these professionals to give their time and expertise to help lawyers in (almost) every aspect of their practice has been among the most monumental experiences in my career […]
7 Questions Law Firms Commonly Have About Their Content Marketing Strategy
After doing a recent podcast with a couple great legal marketing minds in the industry (check it out here), I realized there are still a handful of pressing questions that can be answered about content marketing, even after our guide and all of the blogs we’ve put out over the past several months. Below are […]
Is There Still a COVID-19 Slump for Lawyers?
It’s hard to believe it’s been a full 6 months since we’ve been in the midst of COVID-19 really getting into gear. The effects have affected many industries in their own unique ways. Live music, one of my favorite ways to occupy free time, is going to be reeling for what seems like an eternity. […]
Does Each Page of Content Potentially Rank for Hundreds of Keywords?
When we write content, especially pages, we normally have a focus keyword and a focused goal in mind – “I’m writing this article because I want to get these types of clients/cases.” When we inform our audience about when courts will be opening again to hear their X civil case, are we not only informing […]
Law Firm Link Building: Should Law Firms Engage in Paid Links to Ensure Their SEO Works?
Backlinks always seem to be the missing piece of the puzzle for law firms in regard to an effective SEO campaign. If you want a quick guide on how backlinks work and why they are important, I’d recommend checking out our article, “How are SEOs Building Links to their Websites in 2019?” before getting started […]
How Reviews Strengthen Google Screened Local Service Ads
With many law firms having their Local Service Ads approval process underway (mostly waiting for the background check to come through – an arguably meaningless process considering regulatory efforts from state and local bars), many lawyers are now wondering what kind of budget they should expect to have, and what else they can be […]
Google Screened Local Service Ads Expands Into More Practice Areas and Cities
Google Local Service Ads for Lawyers Updated as of 6/8/2022 When we didn't think the state of search could change any more in 2020, we are officially seeing the widespread roll-out of Google Screened/Guaranteed Ads in nearly every practice area and geography. While the concept and existence isn't technically anything new (gaining traction in 2019 for limited[…]
Market My Market’s Newest Content Marketing Guide For Law Firms Has Just Dropped
I’m excited to share a guide I’ve been working on little by little for the past 6 months. Besides COVID-19, there have been tremendous updates to how people search for professional services, how they interpret messaging differently, and generally perceive the best option at hand. Introducing Checkmate From the guide’s landing page: The 10 ways […]
What are the Benefits of Building Profiles on Legal Directories?
When I worked in-house as a Director of Marketing for law firms in my previous life, the majority of sales calls were selling spots on directories (so about 800 out of the 1,400. I know how it goes too). Conversations generally went as follows: “We have a spot that just opened up in X. You […]
Using Mechanical Turk to Make Calculated Marketing and Website Improvements and Decisions
If you have ever read any of our blogs in the past, there’s roughly a 50% chance that it has a survey that we conducted, and we use Mechanical Turk for our surveys (MicroWorkers is another great tool). Asking peers, especially consistently, is both tedious for them, and also tends to rely on too-small sample […]