The Surge in the Importance of Positive Reviews During COVID-19
We normally do our “Importance of Reviews” analysis every 6 months (with the last one in March 2020), but in light of COVID-19 and consumer behavior changing so rapidly, we…
Using Mechanical Turk to Make Calculated Marketing and Website Improvements and Decisions
If you have ever read any of our blogs in the past, there’s roughly a 50% chance that it has a survey that we conducted, and we use Mechanical Turk…
Resources for Operating Your Business During COVID-19
The landscape of our economy and how businesses operate changes every single day. We’ve taken the time to analyze dozens of blogs, articles, podcasts, and webinars to find the best…
Digital Marketing Resolutions for 2020
As 2019 closes out, it’s a good time to look back at the past 12 months, which we hope amounted to a very good year for your business and your…
Making The Most of Winter and Holiday Marketing Campaigns
Survey after survey confirms it: people love the holidays. They find getting into the holiday spirit simply irresistible and love to do one thing in particular: plenty of shopping. In…
Digital Tracking and Why It’s the First Step to Success
One of the keys to building up a solid customer base is to not only understand what they’re buying but also to know how they make their buying decisions. That’s…
Ranking for “Near Me” Searches in 2020 and Beyond
Near me searches differ from local searches in that “near me” is used specifically within the search query – “lawyer near me”, “find a florist near me”, “what’s the nearest…
Expanding Upon How People Research a Company Before Contacting Them
We had quite the revelation a few weeks ago when we asked the question “If you got a referral for a service (specifically a legal service, but I guarantee this…
Are Facebook Ad Campaigns Worth It?
In 2018, it should come as no surprise to business owners and service providers that Facebook is an ideal digital marketing medium. The platform currently has 2.23 billion active users…
Picking a Marketing Agency – Do I Go Local or by Industry?
The phrase “we’ve decided to go with someone local” resonates with many members of the digital marketing community, particularly people in my position attempting to establish professional ties with business…