Making The Most of Winter and Holiday Marketing Campaigns
Survey after survey confirms it: people love the holidays. They find getting into the holiday spirit simply irresistible and love to do one thing in particular: plenty of shopping. In…
Digital Tracking and Why It’s the First Step to Success
One of the keys to building up a solid customer base is to not only understand what they’re buying but also to know how they make their buying decisions. That’s…
Ranking for “Near Me” Searches in 2019 and Beyond
Near me searches differ from local searches in that “near me” is used specifically within the search query – “lawyer near me”, “find a florist near me”, “what’s the nearest…
Expanding Upon How People Research a Company Before Contacting Them
We had quite the revelation a few weeks ago when we asked the question “If you got a referral for a service (specifically a legal service, but I guarantee this…
Are Facebook Ad Campaigns Worth It?
In 2018, it should come as no surprise to business owners and service providers that Facebook is an ideal digital marketing medium. The platform currently has 2.23 billion active users…
Picking a Marketing Agency – Do I Go Local or by Industry?
The phrase “we’ve decided to go with someone local” resonates with many members of the digital marketing community, particularly people in my position attempting to establish professional ties with business…
4 AdWords Strategies You Might Have Forgotten
There are dozens of articles filled with AdWords strategies to increase your click-through-rate, cost-per-click, and conversion rates. With these articles throwing so much at you, it’s hard to keep up…
Choosing Between a Larger or Smaller Legal Marketing Company
I’ve worked in-house at law firms in the past, and have simultaneously experienced working with a large company. Currently, Market My Market can be considered a “smaller” legal marketing company,…