How Consumers Choose Attorneys
Many studies have tried to identify how consumers choose attorneys. The end result of several studies is that the exact way consumers choose their legal representatives remains elusive and can…
Take the Guessing Game Out of Defining Your Ideal Customer Profile (ICP)
Written by Market My Market’s content team, with contributions from Lauren Dominguez, Ryan Klein, Gina Ritch, Amanda Guglietta, Jordan Kimmel, Tyler McNulty, Jessica Unkel, and Brandi Nicklaus Ask yourself, are…
Improving SEO Through Long-Tail Keywords
For law firms, especially smaller ones, it is difficult to compete with the big boys online. Using common keywords is highly competitive and expensive. One way smaller firms can compete…
What Makes for an Effective FAQ Page? Tips for Providing Answers Your Clients Crave
Written by Market My Market’s content team, with contributions from Tyler McNulty, Lauren Dominguez, Gina Ritch, Jordan Kimmel, Jessica Unkel, Amanda Guglietta, and Ryan Klein Just like your website’s “About…
When Should You Do SEO for a Mass Tort?
A strong SEO campaign for a specific mass tort could result in hundreds of signed cases over time. Â If you get in early and the campaign is strong, it will…
Can You Find All Your Answers in Data Analysis?
As a digital marketing professional I am a bit of a data nerd. I can easily get lost in data for hours looking for the smallest reasons my recent ad…
Understanding CRO, Engagement, and Commonly-Overlooked Content Components
Written by Market My Market’s content team, with contributions from Tyler McNulty, Lauren Dominguez, Gina Ritch, Jordan Kimmel, Jessica Unkel, Amanda Guglietta, and Ryan Klein Most law firms that are…
Is Your Staff Killing Your Marketing Results?
One of the most frustrating scenarios I encounter as a marketing professional is a client who is not getting a strong ROI (Return on Investment). This is especially true when…
Why Isn’t Your SEO Strategy Working?
Why SEO May Not Be Working For You One of the comments I frequently hear from new clients is that they don’t want to invest in SEO because they’ve tried…
Why is Your Competition Outranking You? It’s Not as Complicated as You May Think.
I learned most of my SEO (and nearly all of my link-building) by looking thoroughly at what websites were on top for competitive keywords. When you analyze what websites do…