Do Potential Clients Care if a Lawyer is on Social Media?
Attorneys looking to acquire more solid leads might be surprised to discover that potential clients consider their online image when deciding whether or not to call them to resolve a…
Are People Reading Reviews Before Contacting Lawyers?
In the past, we have discussed just how important reviews are for clients in terms of how they affect online visibility, awards and accolades, reputation management, and even SEO. We…
When an Increase in Organic Traffic Doesn’t Matter
We’ve written articles in the past that have discussed that an increase in overall traffic is not indicative of a successful digital marketing campaign being that several factors comprise total…
How Fast Should My Legal Site Be?
Engaging a customer through a website happens in just a few seconds. If your site takes more than that to load, your potential customer has already gone down the list…
4 Things Potential Clients Want to Learn from Your Legal Website
A law firm’s website has a limited time to engage a potential customer. A law firm has less than 10 seconds to convert a visitor into a customer. If visitors…
How to Stay Safe While A/B Testing
It’s safe to say in the field of digital marketing, things may not work out as planned. Determining what went wrong can be nearly impossible without anything to compare your…
SEO Tips for Your Holiday Rush
It’s easy to let the year slip past you. When you have to run your business, it might be difficult to keep track of everything you need to do, and…
5 Marketing Strategies To Improve Your Fitness Marketing Efforts
In 2003 there were 13 CrossFit gyms in the United States. Â In 2016 there are now over 7,000 affiliates open in the US alone. Â How can your CrossFit stand out…
Google Updates Ad Extentions
People are always interacting and connecting with businesses across the world in any number of different ways. Calls are just one of those ways that people are able to connect…
Using Adwords for SEO Insight
Search Engine Optimization can yield powerful results. However, how do you measure the extent of the success SEO can bring? Interfaces such as Google AdWords or Bing Adcenter can provide…