Can You Find All Your Answers in Data Analysis?
As a digital marketing professional I am a bit of a data nerd. I can easily get lost in data for hours looking for the smallest reasons my recent ad…
Why is Your Competition Outranking You? It’s Not as Complicated as You May Think.
I learned most of my SEO (and nearly all of my link-building) by looking thoroughly at what websites were on top for competitive keywords. When you analyze what websites do…
How to Build Links & Improve Your SEO Ranking
Link Building Techniques Link building remains one of the simplest ways to boost your organic SEO rankings. What is Link building? Link building is the process of using hyperlinks from…
The Most Common SEO Mistakes
Common SEO Mistakes As a marketing professional I review a lot of websites. Most websites that are not performing well have the same mistakes in common. Websites that worked well…
BERT’s Latest Improvement Should be Good For Law Firms
BERT Gets An Update Google has been using Artificial Intelligence (AI) progressively since 2018. Google “BERT” is a Google update powered by AI. The primary function of BERT is to…
6 Google Ads Mistakes to Avoid
Google Ads is Google’s pay-per-click (PPC) advertising program, which allows businesses to bid on the chance to show ads next to searches on Google.com.You only pay when someone clicks on…
What is the Difference Between Google Ads and SEO?
If you are trying to figure out how to spend your online marketing dollars, two of the most common terms you will hear are; Google Ads (PPC) and SEO. While…
When is it Time to Seek Professional Online Reputation Management?
A bad review on Google or Yelp! is something most businesses have to deal with eventually. Bad reviews and ratings online can dramatically impact the way potential clients view your…
How to Do Structured Data Mockup for SEO
How to Do Structured Data For SEO Schema mockups involve adding code to your website to help search engines identify what your content is about. The code helps the search…
4 Things Potential Clients Want to Learn from Your Legal Website
A law firm’s website has a limited time to engage a potential customer. A law firm has less than 10 seconds to convert a visitor into a customer. If visitors…