With every new year comes many resolutions, expectations, regrets, and hopes. One can easily perceive such considerations to be personal goals, but they are just as relevant for businesses. Whether your company has a strong foothold in your service area or has yet to establish itself among competitors, it is vital that you are aware of the ever-changing arena we know as digital marketing.
Any successful business owner will tell you how important it is to stay relevant. This can be in reference to the product or service you provide, but more so concerning how it’s marketed. Over the years, we’ve witnessed the shift from desktop to mobile browsing, the increased value of quality content, as well as the transformation of the business-to-consumer relationship. If you were lucky, you recognized these changes occurring and altered your business operations to stay ahead of the curve. If not, you found yourself hastily trying to adapt to unfamiliar conditions.
No matter your successes or failures, the past is behind you, and there’s a whole new shift in content marketing occurring right under your nose. Allow these three content marketing trends to expect in 2018 to help guide your digital marketing efforts.
“You can’t handle the truth,” is not only an over-referenced movie line, but it seems to be the approach that many companies have taken in their marketing efforts. Businesses today cling to “green” claims, charitable donations, and support of causes for dear life as they hope to gain the trust of consumers. As honest as their efforts may be, consumers aren’t buying it (no pun intended).
Recent statistics show that Americans value personal recommendations and online reviews more than any advertising format. Build trust with your audience by being transparent in all marketing avenues to gather a base of repeat customers who will favorably review your business, thus alluring future consumers.
Improved Strategy Documentation
As the importance of producing content grows, the tracking of the success or shortcoming of particular strategies is becoming equally important. As with any other campaign, you want to know that what you are doing works, and if it isn’t, you want to know where to go back and make the necessary changes. The only way to do so is to document content marketing strategies. Rather than merely implementing a content strategy in 2018, record it and use it as a reference to how you will approach content marketing moving forward.
More Than Just Content
Although the importance of content is no longer a debate, many businesses still find themselves coming up short in their content marketing efforts. This may not be owed to a lack of effort, but more so the inability to do what it takes to produce the necessary content. At this point, it is clear that content is more than just blogs and pages, but expands to include videos, graphics, and advertisements. Meeting this need requires much more than having a run-of-the-mill content writer on staff. Instead, you should have a content team that consists of individuals with the following skills:
- Graphic design
- Video and audio production
- Digital media editing
- Content optimization
- Content promotion and distribution
- Strategy development
- Campaign management
- Analytics and metrics
Rather than rush to acquire the individuals needed to push out relevant content, entrust a digital marketing agency that’s fully capable of meeting and exceeding your content needs. Market My Market houses a content team with a diverse range of abilities, all to be utilized to the benefit of your business. Contact us today to learn how your business can benefit from our elite digital marketing services.