An essential aspect of a business is a functional website and choosing the right website builder is the first step to creating a beautiful site. Squarespace and WordPress are both excellent website builders and are usually compared to each other. Both have their strengths and weaknesses to take into consideration before deciding on a website builder. Here are a few key differences between WordPress and Squarespace.

Flexibility

WordPress

Because codes are open for everyone to use and customize, WordPress is considered an open source platform. Programmers and developers are able to use WordPress to create their own templates and plugins to share freely or sell to other WordPress users. As of right now, there are more than 60 million websites on WordPress and it powers 23% of all websites on the internet. Just about every feature on WordPress is available for free or at a custom price.

The problem with WordPress being an open source platform is that some plugins may not be high-quality. Since anyone can make a plugin, there are no filters other than the number of stars and reviews each plugin has. Many of the high-quality plugins are considered premium and aren’t available for free.

Squarespace

Squarespace isn’t an open source website builder. Its widgets and plugins are from an in-house development team. While this means that there won’t be a plugin for every situation you can think of, it also means that each plugin will be high-quality and fully integrated into the website builder. This ensures that there will be continuous support in case anything goes wrong. Squarespace has also made a promise to answer all questions within one hour — a level of service you cannot expect from WordPress.

Difficulty

WordPress

WordPress offers much more functionality than Squarespace. You can easily modify the codes to your liking to create the website of your dreams, but that’s only if you understand how to code. More than likely, you’ll be paying for a developer or a team of web developers to ensure your website is frequently updated with the latest versions of plugins and optimization. Hiring reliable coders could become extremely expensive, so remember that before going down the WordPress path.

Squarespace

Working with Squarespace requires little to no coding experience. It may be more restrictive, but it’s also designed with a “what you see is what you get” mindset. When building pages on Squarespace, how the page looks inside the editor is exactly how the live site will look. Dragging and dropping pictures, videos, and buttons into the editor shows how that page will look making it extremely easy to design pages.

With WordPress, the editor doesn’t show what the page will look like on the live site. It offers a preview mode, but more often than not, the page won’t look the way you envisioned. WordPress requires much more technical knowledge than Squarespace, and that can deter many up-and-coming small business owners from using WordPress.

Customer Support

WordPress

WordPress has an astronomical amount of resources and tutorials in the form of online forums and YouTube videos. Siphoning through these tutorials to find an answer to your issue could prove to be time-consuming and discouraging depending on the subject. In rare cases, you may be able to directly speak to the original creator of a plugin you’re having trouble with, and they can try to help you if they’re willing. In general, support on WordPress may not be as personal as some might need it to be.

Squarespace

Squarespace has an in-house support team that understands every inch of their website builder. They’ve personally written articles and created videos tailored to answer frequently asked questions they receive. As mentioned above, Squarespace promises to answer emailed questions within one hour, offers live-chat support, and also has a community forum, making finding a solution to your problem less time-consuming.

Both WordPress and Squarespace offer many features with a variety of plugins and uses. To truly determine which would be best for you and your goals, it might be best to look at their features yourself. If you’d like some extra guidance on choosing a website builder, don’t be afraid to contact Market My Market! We’ve worked extensively with WordPress and Squarespace, and we’d be able to help you with your decision. We hope this short summary helped you with your search for a website builder!