What is Display Advertising?
Display Advertising is a digital marketing strategy which involves using ads placed on a website as a way of monetizing the website’s traffic. Display ads can be text ads, banner ads, video ads, and audio ads. They work by having advertisers pay for their ads to be placed on the page. Typically, advertisers only get charged when the ad is actually clicked on by a visitor.
What Can it Do for Your Business?
Display Advertising can help your business get its ads placed on many of the internet’s most popular websites such as nytimes.com, cnn.com, and many more. In fact, by using Google’s AdWords platform, you can only display ads which are targeted to a specific group of people across many websites simultaneously. Display marketing allows you to accurately target specific people while simultaneously placing your ads across virtually the entire internet.
Targeting & Optimization
Display advertising gives you the ability to target very specific customers based on many possible criteria including what they search for and the websites they browse. We can even help you pinpoint your target audience through keyword research, demographic research, and other types of market research. Once complete, your business will be able to display your ads only to your targeted groups across the entire internet.
As your campaign continues, our display marketing experts will constantly measure and optimize it.
Benefits of Display Marketing
We will constantly track and optimize the performance of your campaign.
Display advertising allows you to be as broad or narrow in reach as you want.
Pay for Clicks
Display advertising gives you the ability to only pay for ads when someone actually clicks them.