On Sunday during the Academy Awards, show-host Ellen DeGeneres along with her celebrity friends took a selfie that went extremely viral. Within a span of 12 hours the selfie received more than 3.3 billion views around the globe on twitter. The Samsung Galaxy Note 3, which Ellen used to take the selfie was part of an advertisement placement. According to the Wall Street Journal,Samsung spent an estimated $20 million on advertisement in this year Oscars.
The selfie was made to look like a regular spontaneous shot, with the exception of having A-list celebrities like Julia Roberts, Meryl Streep, Kevin Spacey, Bard Pitt, Angelina Jolie, a few others, along with Ellen. As part of the advertising deal the new Samsung Galaxy was given to ABC to integrate the product into the show. It shouldn’t be a surprised that a selfie with some of the top celebrities in Hollywood’s foremost celebration would become viral.
Michael Fleischmann of Twitter’s Media Science, blogged about “the global reach and impact of Oscars-related Tweets.” From 2 p.m. Sunday to 2 a.m. by Monday 5 million people have posted 19.1 million Oscars related tweets. A greater number of 37 million people viewed those tweets, just a little under the 43.7 million viewers who tuned into the show. Fleischmann attributes “Tweets about the Oscars gained exposure across the web”.
The world record-breaking selfie retweet shot by the new Samsung Galaxy Note 3 during the Oscars, drew more attention than any other retweets in the history of Twitter. The previous world record retweet holder was President Obama’s “four more years” tweet. The 3.3 billion impressions made from the selfie will be remembered by many.