After working closely with a few photo booth companies for the past couple year, I can safely say I have some quality insights regarding photo booth marketing to unleash upon our avid blog-readers and anyone who may find this information helpful. We’ve now had a handful of campaigns go from 2-3 quality leads a day to 3-5 to 5-7.
Many party planners consider photo booths a non-essential service, meaning that they tend to book photo booths after securing the main vendors. A couple preparing for a wedding, for example, tends to hire a wedding planner, caterers, and photographers before researching photo booths. A company setting up a trade show hires a printing company and others to create marketing materials, signage, and swag before considering leasing a photo booth. How does this change how photo booth companies think about digital marketing?
Photo booth company owners should feel comfortable proactively pushing the photo booth to people who may ultimately wish to book one instead of waiting for people to find their company. It’s crucial to remember this when determining effective marketing and lead generation approaches.
Here are five ways to easily generate more leads for your photo booth that you can start using TODAY (bonus – as of 1/28/2019, I’m adding a couple more):
Make connections with venues and other complimentary vendors
Outreach is important in the sense that you want to present yourself as a premier supplier of photo booths in your region. Reaching out to venues and other vendors that compliment your service is a good way to refer potential leads and get on the good side of vendors.
Here’s an example. Let’s say you have a client who is planning a wedding and the bride still needs a photographer. You can refer the bride to a photographer whose work you’re fond of; in exchange, that photographer will likely suggest your service to the next client he receives who has yet to book a photo booth. The more referrals you make, the more you are likely to get from the vendors with which you’ve built positive connections.
Schedule a free 15 minute consult about Photo Booth Lead Generation with an expert now – Click here.
Do a contest or a giveaway
Since the overhead for photo booth events is minimal, doing a contest every now and then shouldn’t break the bank. You can run contests on Facebook and other social media channels, through an email list, on your website, or all the above. Keep the contest simple. For example, you could do a contest in which you give the photo booth away for 2 hours. Don’t provide amenities like printing or a backdrop so that you can at least break even at the end of the day. This could be a good opportunity to encourage upsells.
A contest is a great way to add emails to your mailing list. These leads are all qualified because they have expressed interest in renting a photo booth, which is why they entered the contest in the first place. When the contest expires, you can follow up and offer a special promotion to your new leads just for entering the contest, maximizing the likelihood that you will close a sale with some of the new leads.
Add incoming leads to a mailing list
Mailing lists are a crucial component to any photo booth marketing plan, as the cycle for renting booths is spontaneous. You may receive leads looking to rent a booth two years ahead of a wedding while others may need the booth for this weekend! A monthly newsletter informs clients and leads of the different promotions you offer throughout the year. Even if you don’t have a special one month, you can keep your photo booth company at the top of their minds through fun and engaging content.
Make videos of people engaging your photo booth
People like seeing how booths operate, especially when people engaging the booths are having the time of their life. Capturing a video of clients using your photo booth, even with your smartphone, and putting the video on your website gives people a clear idea of what to expect. It can also reduce the number of questions you receive about how the photo booth works. This video can also be featured on YouTube and other social media profiles as leverage for SEO.
Network within your personal and professional lives
Let’s be real, each year there are dozens of events where your photo booth would steal the show! Almost everyone you know participates in some form of partying. From celebrating end-of-year holidays, birthdays, anniversaries, and other events, people in your work and personal lives would likely have a reason to book your booth. Don’t be shy about letting everyone you know that your photo booth is available to spice up their events.
Of course as a digital marketing company, pairing up with an agency such as ours is easily the best form of lead generation. Between SEO, Social Media Marketing and Remarketing, lead generation really hasn’t been any easier.
Look up events in your area and reach out to sponsors ahead of time
If you have convention centers or hotels that do trade shows and conventions in your area, you can see what the upcoming events are and if any of the attendees and/or sponsors could use the booth. If you can convey the value, they definitely may consider using you for additional foot traffic, branding, and gathering email lists.
Target the right demographic with Facebook
Putting a promoted post, ad, or video has never been easier with Facebook. Consider the following – you want to advertise to decision makers that organize parties and events for companies because your ideal event is a corporate event. You can specifically create an audience that has the job titles you’re going after, such as “Event Planner”, “Event Coordinator”, “Office Manager”, “Director of Marketing” and so on.
Market My Market has been crushing it for our photo booth clients (see images). Many of these successes are the result of more traditional forms of word-of-mouth advertising mixed in with other forms of marketing, like quality SEO work, website development, social media marketing, and more. If you’d like to venture into these channels with us, feel free to reach out for a free consultation to discuss how you too can achieve success with your own photo booth company.