Restaurant and Bar Marketing
It is amazing how many outlets there are for finding new restaurants and bars. We can go on Groupon to try a new place for half off, Living Social to grab a bar crawl with several local pubs, read our friends reviews on Facebook, Twitter, and Google+, or just do a quick scan of Yelp or Urbanspoon. And that’s only the beginning of it. If you’re a new restaurant, or an older restaurant losing some traction, how do you get back in the spotlight? Traditionally, it could have been magazine and newspaper coupons, even with some of those placed online. But how to you support longevity, and a solid customer base? How do you keep your chairs and booths filled without outrageous daily specials and having to offer 50% off everything you offer?
A lot of it is going to do with your online presence, along with the combination of social media, content, and extra amenities (such as offering catering or spaces for parties). Some of it requires you thinking outside of the box, in which case it can be helpful to have a partnership with a consultant that knows a great deal about marketing restaurants and bars. Some of it will require improving your image, which could mean a nice website or distribution of professional quality flyers and advertisements via the web. You can even benefit from placing yourself online in ways you didn’t think were available, such as keywords (Greek restaurants NYC) or in the local section of search engines, which are offered by Bing, Yahoo, and Google.
So what have we done in the past? Besides working with some of the hottest spots in New York City, we’ve put together successful e-mail campaigns and negotiated favorable ad placements and third party web deals on behalf of our clients. We can organize anything you need to present your restaurant or bar to the best ability online. Call us today to learn more about our services – from an a-la-carte arrangement for a few great looking flyers or website updates, to monthly marketing strategies and campaigns.