After much anticipation, Google has begun to roll out their new Search Console experience to all users. The tool is used by website owners and webmaster’s to update and analyze a site’s performance, as well as view data, remove content, check for penalties, and much more.
The new interface has been in beta testing for the past few months, available only to a limited number of users. As of January 8th, both Search Consoles were made available to all by Google. This will allow users to flip between back and forth between the two interfaces until the new version is completely moved out of beta.
What To Expect With The New Interface
There are several improvements and new features that can be found, but far and away the most discussed update is the increased date ranges in the performance reporting. For years, webmasters have taken issue with the limited data range of only 90 days for the metrics found on the Search Performance report. This data is key to improving website performance and includes total search queries, click-through-rate, and average position. Fortunately, it seems like Google finally got it right when they extended this access to 16 months.
Another added feature that can be found in the new interface is the Index Coverage Report. It provides insights into how and why URL’s on the website are indexed. Google will also track functionality of the site and provide alerts when errors are detected. This function is key to monitoring your site and fixing any issues Here are some examples of how it can be used:
- Analyze the Page Yourself
To view a page with errors, click on the URL in the console. This will open Google’s new diagnostic tools which can help you drill down the cause of the error.
- Share Search Errors With Webmaster
Prior to this update, sharing a specific report required you to export data or take a screen-shot. Then that team member would still have to log in to drill down further. Now, many reports are accessible by simply sharing a link. Much like Google docs, you simply click the share button at the top to generate a shareable link that can be sent to the appropriate person.
- Confirm Errors Have Been Fixed and Speed op The Repair Process
Within the new interface, you can easily track the status of URLs with errors. Whenever an error is fixed you can notify Google that is has been resolved by selecting the error and clicking “validate fix”. This then signals Google to recrawl and analyze the affected pages.
Some other notable enhancements by Google include tool and features for accelerated mobile pages (AMP) and Job Postings. By adding enhanced reporting for AMP pages within the new Seach Console, webmasters will be able to easily isolate errors that prevent Google from enabling AMP on a page. The Jobs Posting feature will allow for open positions you have listed on your website to be displayed on Google for Jobs. However, this feature has limited availability at this time.
How To Access the New Interface
Access to the new Search Console is rolling out slowly. If you already have a Search Console account on the old interface, you will receive a notification from Google once the beta version becomes available to you.
If you are a business owner and haven’t set up Google Search Console for your website, we encourage you to do so sooner than later. Anyone looking to grow their business online understands just how valuable these insights can be, especially in the right hands. If you want to learn more about your website and how it appears on Google, contact us today. Our team of digital marketing experts can show how we use data such as this to improve the rankings for our clients across the board.