People are always interacting and connecting with businesses across the world in any number of different ways. Calls are just one of those ways that people are able to connect with your business. It doesn’t matter where they are located, because a phone call can be completed from wherever they are. At the end of April Google is going to implement call extensions that have advanced reporting systems, that way users are able to get a better idea of when calls are being converted to sales.
Thanks to the upcoming changes to all of the call extensions, reporting is going to provide you with a more flexible means of reporting your phone conversions. Currently, all of the calls from the call extensions are grouped into a single conversion action. If you aren’t familiar with a conversion action, they are the actions that your customers are able to take which count as conversions, such as making a purchase on your website, signing up for your newsletter and calling your business office.
Beginning at the end of April 2014, these calls are going to be split into more than one conversion action, depending on how long the call was. Thanks to this change, you will have more options for bidding and reporting. You will be able to easily create a conversion name for all of your conversion actions.
For example, you can create a conversion called “Item 1” for those calls that lasted longer than a minute and another one called “Item 2” for those calls that lasted less than a minute. Choose whichever action you prefer to count toward a group within your account. Apply customized values to all of your actions and edit the length of the call settings within your conversions page in the tools and analysis menu.
Apply a target return for your ads spent to help maximize the total conversion values for your calls. Every call length that you previously chosen to count as one of your conversions is going to have an account set up for it automatically. You can make edits or remove it whenever you desire. This isn’t going to affect the total amount of conversions you can see within your account. If you do use multiple call lengths, you will see the conversions grouped by their conversion name.
Whenever you make any changes, you want to monitor the performance of your campaign to make sure your tracking conversions are accurate and up-to-date. If you don’t want to have conversions from any call extensions included with your standard conversions, all you have to do is uncheck the option within the call extensions setting menu. To learn more about how this all works, feel free to contact us today.