Like most Americans, President Obama is a huge fan of the Netflix Original ‘House of Cards.’ Last Wednesday he ordered a qusi-executive order tweeting ‘No Spoilers, please,’ on his official twitter handle regarding the House of Cards second season release. According to The Wall Street Journal, President Obama envys the “ruthlessly efficient” Frank Underwood (played by Kevin Spacey). It helps to have the President of the United States as a loyal patron of the show for ratings. Though, the real success of the Netflix Original is content marketing.
Netflix should be credited for their use of content marketing, which drew in viewers, by the masses for House of Cards. For example, instead of releasing House of Cards in a traditional manor of one episode per week. Netflix decided to allow subscribers to watch the entire season all at once. This curated ongoing content marketing strategy produces a hyper engaged audience. Viewers are no longer are left with cliffhangers and anticipation because once the episode ends, the next episode is already available. In-exchange, the audience becomes a great asset as a brand ambassador to their social network.
Listen and adapt to your changing audience. Netflix did the research and understood their targeted audience well. Knowledge is power and it is probably why Netflix has converted most of us into House of Cards addicts. America has become obsessed with the show. Viewers even stayed up until midnight on Friday night for the release, unfortunately for east coast watchers the series was not released until 12AM PST.