Last year, we had reported that we “may have finally found the solution” to curating positive reviews for our clients from their former clients. After a 3-month long trial, we are finally happy to confirm we’ve had TONS of success with this venture and want to share the results and insights we gained from our trial with BirdEye. Here are some samples of the campaigns we’ve had:
One of the most important things to note from this dashboard is the fact that throughout the past few years, it was almost an accomplishment to get a 5-star review. Between email follow-ups and office reminders, very few people would write a review for a lawyer without consistent, almost aggressive reminders. As this system shows, much more than that has occurred in these campaigns.
Some reasons for these successes, as iterated by our other blog are:
- Ability to facilitate good reviews through a 1-10 rating system
- Ability to filter bad reviews through the same 1-10 rating system
- Automated follow-ups
- Emails coming through an @birdeye email establishing a rapport that’s technically through a third-party
- Ability to display existing positive reviews to put the firm in a positive light right off the bat
In the first image, we can see that in 30 days, people left 22 reviews, five of which were negative. The program caught these five bad reviews before they went live anywhere online! That alone carries a significant impact on the firm’s image. This law firm used to expect at least one negative review a month; usually, this review would be left by a client who wanted an unrealistic outcome to his case. Otherwise, the other reviews are comprised of 10 Google reviews (highly desirable), 8 Facebook reviews, and even a few Avvo reviews. This much activity is impressive for just 30 days.
Though this firm resolves several cases on a weekly basis and periodically checks in with previous clients, legal clients who use BirdEye should generally expect similar results.
The firm above unfortunately doesn’t do as well with their client experience as we would hope; using BirdEye has been especially helpful for them to at least ensure they receive negative feedback, allowing them to make essential adjustments in-house without a bunch of 1- and 2-star reviews scarring their online image. This case is a prime example of when preemptively rerouting negative reviews is a bit more important than curating new and positive reviews.
These results are for yet another law firm that received 27 reviews in the past 30 days. This firm essentially started with zero reviews and almost instantly received sixteen 5-star and two 4-star reviews in a month, while successfully deterring negative feedback that could have weakened their Google presence.
Lastly, for a non-legal client that has had an amazing campaign getting reviews back on track, they tried the Amazon or Starbucks Gift Card approach for months. Even an incentive such as this has fallen extremely short, while BirdEye rose to the occasion without needing to spend hundreds of dollars on incentives. Their Google My Business rating nearly doubled from 2.3 to 4.5 in 30 days. All their other platforms are slowly rising to their overall goal of 4.0 as well. Finally, their negative feedback has been invaluable for making internal adjustments.
We don’t usually pitch anything directly, but this one is a no-brainer. Companies struggle tremendously to obtain positive reviews and are powerless when it comes to deterring the potential for negative ones.
Market My Market understands the importance of online reviews and referrals for your law firm, and work with our clients to generate success. We are a trusted partner of BirdEye and can set you up without any work on your part. As a partner, we can offer this service at a rate of almost half of the cost of using the program on your own. Contact our team at (800) 954-9441 to get BirdEye going for your business.
