For personal injury firms to stay in business, a steady supply of new leads is essential. New leads have the potential to become new clients, and even just one new injury client has the potential to be very lucrative for the personal injury attorney.

Depending on the case at hand, a new personal injury client can mean anywhere from hundreds of thousands, to millions of dollars in earnings. Lead generation is critical for any business, but for personal injury lawyers, it is the backbone of their business.

Keep in mind though: No matter where those leads come from, they’re all going to cost money. You should be prepared to invest in a substantial lead generation strategy upfront so that you can reap the rewards down the road.

Here are some of the most effective ways to generate leads for a personal injury firm.

Use Google to Get Leads

We live in a digital age. Potential clients aren’t looking in the yellow pages. They barely take notice of billboards as they fly by at 70 mph. What they ARE doing is browsing the internet to find the information they need. When someone needs a personal injury lawyer, where’s the most likely place they’ll start? Google. If you want to get new clients, you must rank high on Google.

Generate Leads Through Google Adwords

With Google AdWords, you can position yourself directly in front of well-qualified leads who are searching for your services. Because you can choose the keywords you’d like to target, you can focus on people who are searching for exactly what you offer. AdWords operates on a pay-per-click system, so you only have to pay for your ad when someone clicks on it. You set a maximum amount you are willing to pay for each click, and you are charged based on your keywords’ relevance to the user’s search query. Be prepared to allocate a substantial budget for these ads. Personal injury lawyers typically bid very high amounts to secure a spot in this very advantageous advertising space.

Manage Your AdWords Campaigns

Most personal injury attorneys bid large amounts of money on pay per click ads, so even small mistakes can become costly. Before you begin advertising with Google AdWords, you should have extensive knowledge of how the system works and best practices for generating new leads.

If you don’t have the time to learn the system inside and out, it will behoove you to hire a professional to manage your campaigns. Without someone well-versed in AdWords, you could end up making amateur mistakes that could quickly drain your budget.

Effective Ads Are Half the Battle

When people click on your ad, the link will direct them to your website. Now that you’ve got them on the hook, you’ll need a great site to keep them there. Make it as simple as possible for someone to send you their contact information so you can follow up promptly. Your website should be easy to navigate and contain high-quality, relevant information. These things build trust in your firm and will lead to more conversions from your AdWords efforts.

When it comes to personal injury leads, it’s wise to spend a little to get a lot back. Invest your time and money to increase your digital presence and therefore generate more leads. However, we understand that personal injury lawyers already lead busy lives and may not be able to allocate the necessary time to promote themselves.

Marketing4Legal has experience working with lawyers in a variety of areas to help them increase client engagement and acquisition. Contact us to learn more about how we can help you better optimize your digital presence.