As you can see, the long-tail keywords are much more specific than general keywords. When it comes to SEO, long-tail keywords are less competitive and therefore easier for search engines to rank for. Because they are highly specific, long-tail keywords convert at much higher rates than general keywords.
While there are several programs available to help you identify long-tail keywords, I recommend brainstorming. The process of identifying long-tail keywords yourself, rather than using a program will help you identify the best keywords for your practice and your area. Think about the most common questions prospective clients ask you and the most common legal problems they hire an attorney for. Search in public legal forums and find out what legal issues people are discussing.
Once you’ve identified long-tail keywords you want to use then make sure your website content contains these keywords as well as including them in your blogs.
With more people using voice searches we can expect even more impressive results from long-tail keywords!
To learn about how we can help catapult your website to the top of search engines while remaining unambiguous and communicative throughout the digital marketing process, contact us for a free consultation by completing our contact form or scheduling a call directly.