People are now using Instagram worldwide to follow their passions and to share things they care about. Why wouldn’t your business want to target your Instagram messages in more effective ways?  Rather than targeting people based on their age, location and gender, learn how to focus on reaching people based on the people, places and things they love.

Instagram announced that later on this year they are going to expand their targeting options to target the right people to your business. They will be improving the feedback mechanism within Instagram to give people greater control and improve the relevance of the ads they see.

In other words Instagram’s advertisement options will be massive. Let’s take a look at some of the facts:

Social Media Facts:

  • 300 +million monthly active Instagram users
  • 75 million of those use Instagram every day
  • 460 M photos are uploaded to social media daily
  • 27,800 photos are uploaded to Instagram every minute
  • 55% of users are women
  • 67% of users are ages 18-34
  • 49% of social media users log in to Instagram daily

Instagram has the greatest organic reach compared to other social platforms:

  • Most organic searches come from
    • Retail
    • Fashion
    • Sportswear
    • Automotive
  • 65% of successful organic reach on Instagram includes a product
  • 43% of successful organic reach on Instagram includes user’s lifestyle
  • Less than 5% of organic searches target: CRM and sales events

Instagram Video:

  • 24 hours after launching its video sharing capabilities, users uploaded 5 million videos
  • Instagram video outreach percentage is equally distributed across the board for the following categories:
    • Electronics
    • Sportswear
    • Drinks

Instagram is Global:

  • More than 70% of Instagram users are outside of the U.S.

The Bigger Picture: Instagram Marketing:

  • People love Instagram because they can relate to original content
  • Make sure you are authentic when posting content on Instagram
  • Authenticity can help create brand recognition
  • Consumers love to share what they bought with the rest of the world. Take advantage of this by creating hash tags and connect more people to your brand
  • Make content shoppable by connecting content back to your website or App

What’s Next For Instagram

  • Instagram will be expanding their targeting options to target the right people to your business
  • Some of the updates will allow you to connect with the community and share your content:
    • By creating link ads and video ads
    • By creating more call to action futures such as:
      • Shop now
      • Install now (important for gaming,& hotels)
      • Sign Up
      • learn more