What is Remarketing?
Your potential clients have a difficult choice to make, they want to see which is the best law firm for their problem. You have a great website, that goes in depth about who you are, your areas of law, and why you should be chosen. Still, most people looking for attorneys want to see their options, and if you’re in the middle of that search, how can you stay fresh on their mind?
Remarketing is used by many successful law firms for that very reason, to make sure that the client is reminded of your services, and more likely to choose you even after they left your website. Remarketing keeps a record of anyone who visits your website. When someone is visiting your Law Firm website, they’re doing it because they need a Lawyer. However, if a potential client visits your site but doesn’t contact you, remarketing allows you to continue displaying your ads to them after they left your website. This gives you more chances to bring back a portion of website traffic that normally would not convert back to your site.