At Market My Market, we have years of experience handling Pay Per Click (PPC) campaigns for law firms. PPC campaigns are especially important to law firms because a PPC campaign allows firms to quickly target potential clients after an important event. For example, if your firm is seeking leads after a drug or medical device recall or a consumer product recall, PPC may be the way to go. While Search Engine Optimization (SEO) is an excellent way to get generate leads for your firm, it can take months to achieve results. PPC is useful for getting leads which are time sensitive. The most successful law firms oftentimes utilize a combination of SEO and PPC as part of their digital marketing efforts.
As a vital part of a law firm’s online marketing efforts, Pay Pay Click marketing is a strategy no firm should overlook. The legal PPC experts at Market My Market will research potential keywords to bid on, minimize campaign costs, and monitor success on a daily basis.