After you and your client have a great experience together, it’s commonplace to ask them for a review. Whether it’s on Yelp, Facebook, or Google Plus, a review can be beneficial to your business. These kinds of reviews can sometimes be called testimonials. After a client has used and benefitted from your service, a testimonial can provide a natural account of how your service has changed their life or helped spread awareness for their business.

What Exactly is a Testimonial Video?

To put in simply, a testimonial is a first-hand account made by your client to tell others about your services. Usually, only clients that are enthusiastic about the work that you do would consider accepting your proposal for a testimonial video. These videos are found all over landing pages and are frequently the focal point of the homepage. Depending on the recording equipment used, the video quality of the testimonial can vary. From smartphones to portable video cameras, and local video production companies, each testimonial is distinct from each other. The content of the video should stay the same no matter where the video is recorded or what equipment is used.

The Structure of a Testimonial Video

Videos, in general, should have a definitive intro and outro to create a structure and a flow that viewers can recognize. Testimonials can go from 30 seconds to several minutes, but most things can be properly addressed in around 60 seconds. Keeping the attention of potential customers is hard and like FAQ videos, testimonial videos don’t hold their attention longer than 90 seconds unless it’s as interesting as a blockbuster movie.

Most of the strongest testimonial videos have much of the same flow:

  • Introduction of your company – Your intro should include a logo, storefront, interior of your office and personnel.
  • Introduction of the client delivering the testimonial – “Hey, my name is Mr./Mrs. Smith.” Usually a little bit about them and their business before acquiring your services.
  • Introduction to the issue that the client had and how your company resolved it. After that, it’s best that the client states that other people could also benefit from using your services and how their perception of your service has changed in a positive way. If your client has worked with a different company in the past with similar services, they could state how it didn’t compare with yours.

When clients genuinely have a good experience, scripts aren’t necessary because talking about it is easy, but there are a few questions that your client should always consider:

  • Why would you recommend this service to others?
  • What exactly was the situation before the service was implemented?
  • Did anyone specific provide you with a valuable experience?

To add a more cinematic aspect to the testimonial video, try to include candid shots of personnel.

What Happens After the Video Shoot?

When a production company or a freelancer help you with the testimonial, it’s usually ready to go soon afterward. If you shoot it yourself, you can transfer the video to your own computer. Most computers come with free video editing software such as Movie Maker on Windows or iMovie on Mac.

Testimonials can be uploaded to YouTube making them shareable across multiple social media platforms. They can be more effective than written content or commercials because they involve clients personally explaining how your service positively impacted them. Being truthful and heartfelt, testimonials can show potential clients that you could do the same for them. At Market My Market, we’ve gained years of experience providing clients with a variety of services and SEO strategies. Check out our blog for more tips to help grow your business.