How often are you online using Twitter? Do you use it to connect with family and friends, or are you looking to keep up with all of the latest trends and gossip from your favorite companies? For some, they only use Twitter every once in a while, while others can’t do without it. Twitter is their lifeline to the world. However, you might not be aware of the changes coming to Twitter in the very near future.
If you are a user of the Twitter app for your iPhone or Android device, you’ll soon be seeing a new type of advertising on your feed. App companies are now able to promote their app via a direct download in Twitter.
It isn’t going to be long before you start seeing a bunch of ads popping up on Twitter for other apps that are available to download and purchase. On April 17, 2014, the company actually announced that they were releasing a mobile app install suite that is going to leverage their position in the field. Thanks to the MoPub acquisition by Twitter in 2013, marketers are able to advertise their products both off and on Twitter.
Twitter didn’t announce the ad units until just the other day, but it was reported in The Wall Street Journal quite some time ago. There were even Twitter users who began seeing ads earlier in the month, so it has been in the works far longer than what you might have been made aware of. Twitter began testing ads with companies like Kabam, Deezer, Spotify and HotelTonight. Even though these might be the companies that they are working with now, you can rest assured more are probably going to be coming along with the changes by Twitter.
This new ad unit is the latest attempt by Twitter to actually monetize their current user base. Since they reported a slow in growth for the fourth quarter, the investors actually got a little scared. However, the advertising efforts for Twitter are quite far behind that of Facebook. It was in June 2012 that Facebook actually introduced their mobile app install ads. Even though the company hasn’t really reported any significant revenues from these ads, The Wall Street Journal does report that users actually downloaded 245 million apps after they see the advertisements in the news feeds.
Even though they aren’t reporting any revenue, it leaves you to wonder if there is more to it than what you might think. Twitter knows what it takes to stay in the game, which is why they are turning to mobile ads just like their competitors.