Infographics are awesome – what better way to convey large amounts of specific information in an easy to read and comprehend manner? Infographics are shareable, social-able, and appealing to nearly every age group. It is almost like taking the best stills of an engaging videos and laying them out in a manner that you can take your time to digest and enjoy.
I believe that infographics have the most appeal being featured on some website pages that support the content already on that page. For example, a lawyer has a dedicated page on the website for DUI cases, and there is an expandable infographic on the page that may discuss the difference between offenses, the causalities/injuries/arrests associated with DUIs every year, and maybe even a graph comparing the cost of a DUI to what you could have purchased had you not had to shell out a bunch of money for a DUI lawyer.
“If you DUI was $3,000, you could have bought 300 movie tickets, enough gas to drive over 30,000 miles, or a couple iPhones”
Frankly the possibilities are endless, but the goal is the same – to combine imagery and powerful language to have a great impact. And in turn, a good infographic has a high possibility to be shared once posted on social or featured on a popular web page.
So now we understand what an infographic is and how it can be powerful – how do we get one?
Well, we can either buy one or attempt to make one ourselves.
We’ve had some success purchasing infographics for cheap on fiverr.com. There are plenty of people on Fiverr willing to do a great engaging inforgraphic for a reasonable price if you provide the content.
If you want to get creative and attempt an infographic yourself, there are a good number of choices:
- Our go to has been Piktochart. We’ve been able to make a number of really nice looking (almost professional looking I’d say) using their free accounts. Anything that starts going beyond “What you see is what you get” and “drag and drop” in this situation creates a learning curve you may not want to deal with for this endeavor.
- Others that look promising are Venngage and Easel.ly. Others such as Vizualize and Infogr.am tend to be specifically chart-oriented (if that’s more of what you’re looking for).
Need an infographic without spending time making one yourself? Fiverr infographic designers aren’t cutting it? Fear not, we’ve got you covered – contact one of our in-house inforgraphic designers today for a free consultation!