seo

Why People are Shopping for a Great Domain

In a world where you can now buy a (dot) basically anything (we’re looking at you .ninja) it may seem like we have a chance to really brand ourselves in any way imaginable.  I’ve spoken to plenty of people about the prospect of buying domains like .marketing and .lawyer and just about everything in between, […]

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Five Reasons Legal Marketing is so Difficult

I’ve been doing tons of legal marketing for over ten years now and out of most industries, legal marketing is straight up difficult.  There are many factors the contribute to this fact, so we’ll be going over in detail what truly makes this is a tough industry to stand out in unless you have the […]

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A Few Things SEOs Say That I Cringe About…and Why

SEO and digital marketing isn’t a whimsical, idyllic, heavenly park where everyone is dancing around on clouds and wearing white hats preaching “Just write good content!  Share it on social…ENGAGE…and everything is going to be OKKKK!!!” I’m sure that’s what your competitors want you to believe that have been ahead of you for a long […]

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The Timeless Battle of Figuring Out What People Really Like

One of the first SEO guys I worked for instilled the virtue “Never build a website based on what you like”, which seems somewhat counter-intuitive, but you’ll never believe the the kind of stuff your potential clients really like. It often takes a lot of time, a lot of testing, and a lot of asking […]

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5 SEO Tips I Learned Over Five Years of Being an SEO

Like many things in life, there is a sort of ‘law of diminishing returns’ when it comes to SEO (at least I feel).  You will see a significant amount of progress if you focus in one area, like in-depth website analysis or adjustments to your PPC campaign.  But you can overdo it – meticulous scrutiny […]

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So Really, How Long Does it Take to Rank?

Understandably, this is one of the most common questions asked by individuals and business owners that are pursuing a consultant or SEO company to handle their online marketing.  After considering some solid ways of choosing a company and seeing if there were different ways you could do it yourself, you’ll come to a point where […]

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