Written by Market My Market’s content team, with contributions from Kianny Jimenez, Brandi Bellingham, Ryan Klein, Isabel Skormin, and Anastasiya Kalyuk

Blogging is at the core of effective legal marketing. As such, no matter your industry, it’s crucial that you understand the key elements that make up a successful blog post. Your blog posting strategy and written content communicate your services and showcase unique legal skills to your audience. Whether tailored for prospective clients as an invitation to consult with your firm or used as a teaching tool for relevant legal situations, blogging can elevate the impact of legal marketing efforts. 

We understand that there is no one-size-fits-all formula for rising content performance. Our writers develop successful legal blogs by understanding critical elements that make up successful blog posts, and simultaneously, adding creativity helps our clients capture their audience. At Market My Market, blog content creation is one aspect of the successful content plans we tailor for law firm clients who entrust our diverse team with creating and maintaining marketing plans. 

Contributed by Kianny Jimenez, Content Writer

The Importance of Making Each Blog Post Count

No single blog post will get your firm the rankings you are hoping to see, but posting regularly and creating quality content can help you reach your goals. Unfortunately, maintaining a regular posting schedule is time-consuming, especially when you take the extra time to write high-quality blog posts that are sure to grab your reader’s attention. So, when writing for a law firm blog, is it better to prioritize quantity or quality?

Publishing more often may do most of the heavy lifting when it comes to increasing inbound traffic. Still, if you want these benefits to last long term, you can’t risk sacrificing quality content just to increase output.

For a blog post to be of higher quality, it isn’t necessarily the word count you need to worry about. A lengthy, disingenuous article is considerably less valuable than a shorter article that gets right to the point but still manages to solve a problem experienced by your audience thoroughly.

Not only does Google spotlight higher-quality content over sites that focus on quantity, but readers do, too. Consider how often you return to websites that consistently post blogs that don’t provide answers to the questions that brought you to them in the first place, and you’ll understand why higher-quality blogs are so much more effective. If you’re looking to keep visitors from returning to your site, wasting their time with low-quality articles is a great way to do it.

Contributed by Brandi Bellingham, Content Writer

Cover New Ground or Approach by Another Angle

When we think of ideas for a blog post, sometimes we draw inspiration from other law firm blogs, local news, questions our clients have, or changes to law/legislation we’re keen on. Instead of rewriting the same topic we see elsewhere in different words, we should consider the different approaches we can have to the topic, whether it be at a different vantage point or a different phase or step in a timeline of the topic.

For example, there may be thousands of articles about why you need a Mesothelioma, but who is often answering “What is Mesothelioma,” “When were the first cases of Mesothelioma because of X reported?” and “Does X cause Mesothelioma?” Though these examples may hinge on medical research and information, they do establish the firm as knowledgeable about the causes and the effects, which most consumers would find valuable, especially if the lawyer should know the ins and outs of what they are litigating. It would also establish that they may have more insight into other experts and resources to support their case.

Contributed by Ryan Klein, CEO

What’s the Best Blog Post Length for Optimal Benefit?

As writers, it is normal to get lost in our writing and get a bit carried away, especially when you are excited about a topic. However, when writing blog posts, sometimes less is more. In order for a blog post to rank, there needs to be at least 300 words, but doing the bare minimum should never be your goal. The best blog post length for optimal benefit is 600-800 words. This sweet spot has been shown to rank higher and get your clients noticed. 

While the length of a blog can be beneficial when writing for your clients, you should keep in mind that the most important aspect of a blog is that it answers the right question and is informative to the reader. When writing, focus on getting the message across that the topic is talking about and then worry about the word count once you have all the right information in the body of the post.

Contributed by Isabel Skormin, Content Writer

Partner With Market My Market to Help You Take the Guesswork Out of Legal Content Creation

There are various key elements to consider when drafting a successful legal blog post. At Market My Market, we are a diverse team of legal content creators specializing in reaching target legal audiences and delivering unique, optimized, and relevant content. 

Our clients reap the benefits of taking the guesswork out of blog creation. As industry leaders, we provide unique and high-performing content by considering SEO, content marketing, and web design services to help our clients succeed in the legal industry. Contact us by calling (866) 270-2250 or complete our online contact form for more insight on how we can help the success of your legal blogs. 

Contributed by Anastasiya Kalyuk, Content Writer