Written by Market My Market’s content team, with contributions from Kelly Quintana, Anastasiya Raynor, Ryan Klein, Brandi Bellingham, and Jordan Kimmel
A business that wants to stay up to date in the realm of digital marketing needs to consistently stay up to date with the latest and greatest digital marketing trends. Being aware of popular movements ensures your business not only stays up to date but helps you remain one step ahead of competitors. In this article, we’ll break down the top digital marketing trends from this past year and how you can better implement digital marketing for the success of your business in 2023.
At Market My Market, we understand the importance of consistently being aware of the newest and greatest digital marketing trends. We are a leader in the digital marketing space because we are constantly innovating optimized and specialized marketing solutions for businesses across the country.
Contributed by Kelly Quintana, Content Writer
2022’s Top 5 Digital Marketing Trends That May Work For Your Business
The following are the most popular digital marketing trends of 2022 that may work for your business into the new year:
Voice SEO & Answer-Based Content
There’s an increasing trend of customers asking questions through search engines. Ensure you align keywords with your content. Voice searches account for 40% of overall Google searches, which means your content must deliver information quickly.
In addition to prioritizing voice SEO, focus on building a connection with your customers in your content to succeed in digital marketing efforts in 2023.
A digital marketing trend on the rise is the use of SMS marketing to directly engage with customers through text messages. Common uses of SMS marketing include promotions, coupons, and personalized messages.
Video content is a digital marketing trend that is here to stay. The average person watches over 140 minutes of digital video content daily. Platforms such as YouTube are top earners, for example
Live chat and chatbots may be what come to mind in terms of conversational marketing. However, social media platforms allow for engagement with customers through real-time dialogue and connection.
Please refer to our article, 10 Ways Law Firms Will Win in 2023, for a complete breakdown of 10 trending business development and digital marketing techniques to get a leg up on the competition moving into the next year. Some of these techniques include having a strong business-oriented stance for your firm, segmentation and tracking of new potential clients, taking a close look at paid marketing campaigns, introducing proper CRO to digital assets, expanding your geographic presence, and more.
Contributed by Anastasiya Raynor, Content Writer
Where Should You Allocate Your Marketing Budget in the New Year?
Like any budget that’s being prepared for the year, diversifying your spend into multiple channels is essential. The new year is your time to decide how much you’re going to increase your marketing campaigns that have been working, decrease what hasn’t been performing, and explore a handful of new channels, especially those that are emerging.
In 2022, Google’s paid platforms hit an all-time low for our clients. Google Ads were among the most expensive I’ve seen in the 10+ years I’ve been monitoring legal advertising platforms, and Local Service Ads appear to need a major overhaul before they become consistently reliable for most law firms. For Google Ads, 2023 may be a good time to move away from traditional short-tail keywords that have maintained costs in the hundreds per click and give long-tail variations a try due to their higher intent and lower costs. If no one clicks them, no one clicks them—you simply aren’t charged.
2023 is a great time to set aside a portion of your budget for a new website or series of videos if either one is more than five years old. Consumer behavior is continually shifting towards local search (think Google Maps and Google Business profile) due to its ease of use and social validation, so if you don’t have a dedicated plan for that portion of your digital marketing—apart from your traditional SEO approach—that should be a priority to start the year.
Contributed by Ryan Klein, CEO
How Can a Marketing Expert Help With Your Digital Marketing Plan for 2023?
In the past, businesses have used traditional marketing methods to promote their products and services. But with the growing popularity of smartphones and social media, it’s no longer enough to just advertise on television or via billboards. If you want to be successful in 2023, you will need a digital marketing plan to help reach your target audience online.
Digital marketing encompasses many different skill sets, including search engine optimization (SEO), content creation, and social media marketing. A marketing expert can help with your digital marketing plan in the upcoming year by:
Developing a strategy customized for your business.
Your digital marketing expert will first need to strategize by coming up with a solid plan to market your specific business online. This means gathering an understanding of what kind of content will work best for your business by using things like keyword research tools and Google Analytics reports.
Planning digital content creation.
Digital content published on blogs and social media platforms helps drive traffic back to your website, where potential clients can learn more about what you have to offer. A digital marketing expert will have the knowledge needed to target your audience. They will know what kind of content your audience likes seeing on their social media platforms, such as Facebook, Instagram, LinkedIn, and Twitter, and what attracts their interest online.
Helping you stay on top of 2023 digital marketing trends.
In the digital marketing space, trends come and go at a rapid pace, and staying current with them is extremely challenging, especially if you do not have extensive experience. When you hire an expert, they will keep up with these trends and provide you with valuable insight into what strategies will work for your business in 2023 and beyond.
Contributed by Brandi Bellingham, Content Specialist
Contact the Digital Marketing Experts at Market My Market Today
Marketing has faced innumerable changes over the past several years, and today’s customers anticipate brands will provide them with a personalized, unique experience across all channels. As we enter into 2023, it’s crucial to note that consumer spending habits will continue to evolve. That’s why experts like those at Market My Market are standing by to adjust and grow alongside these ever-changing trends.
Market My Market is home to an experienced and knowledgeable team of digital marketing professionals who can help you reclaim your time and boost your returns. Complete our online contact form or call (866) 270-2250 to get more information about our services and how we can help your business thrive in 2023.
Contributed by Jordan Kimmel, Content Lead