Twitter has quickly become a major promotional tool for business. Large corporations and small businesses alike are incorporating Twitter into their marketing strategies. Twitter lets you swiftly tell others about your product or service. It can be an extremely beneficial tool if used correctly, but how can you use Twitter to market your business?
Social media is, at its core, a platform for conversing. Twitter is meant to be used for conversations and not 24/7 sales pitches. Tweeting sales pitch after sales pitch will cause browsers to shy away from your profile. If you use your Twitter profile to converse with your audience and provide helpful tips and research, they’ll become interested in your products and services naturally.
After you’ve ensured that your tweets aren’t continually advertising your services, offer a helping hand with your posts. You can answer questions that Twitter users may have or you can use your profile to provide information on frequently asked questions. Don’t forget that you can reply to tweets too which allows you to answer specific questions or comment on their tweets. Offering advice helps build a community around your profile.
Stay On Brand
People follow your profile for a reason. If you’re a bakery and your Twitter username and biography have to do with baking, you probably shouldn’t tweet about politics. Users choose to follow your profile based on your brand and your posts. They follow you expecting baking guides, tips, pictures, and conversations about baking. Make sure to meet your followers’ expectations as you make your posts.
You can easily incorporate your Twitter feed into your website, but automation isn’t what your Twitter interaction should consist of. You need to be a part of the conversation on Twitter giving your personal insight and personally interacting with any comments or concerns you might receive through your Twitter profile. Social media requires you to be outgoing and put forth the effort to keep in touch with your followers to form intimate relationships. Without being active, you lose the “social” aspect of social media.
Like any other marketing strategy, social media and Twitter marketing allow you to reap what you sow. The more you put into it, the more rewarding it’ll become. If you’d like an inquiry on our social media marketing packages, contact us! At Market My Market, we understand the ins and outs of social media and can help your business grow through social interaction. Don’t hesitate to reach out to us today!