It is 2019, and photo booth owners across the country are all eager to make this the year they accomplish different goals. From talking to photo booth company owners, those goals — big and small and everything in between — including the following:
- Purchasing another photo booth to be able to do two events simultaneously
- Purchasing a dedicated van/truck completely branded
- Hitting 200 events in 2019
- Never having to work an event themselves again
Photo booths are evolving and peoples’ tastes for events, parties, and weddings are changing; how can we accomplish these things in 2019?
Changes in Advertising
As a photo booth owner, you’re probably used to photo booths being considered a secondary vendor for special days following photographers, caterers, and DJs. When it comes to push marketing (putting ads in front of an ideal demographic that may not be aware of your product but could be interested) and pull marketing (using more organic means of advertising to be in front of people actively seeking your services), photo booth rentals certainly offer great opportunities.
How have the trends for search (the pull) been going nowadays, anyhow? We analyzed data to uncover the facts. Please note that our results do focus on the Magic Mirror and Selfie Mirror as we have some clients that operate specifically with these types of booths.
It is hard to imagine the Magic Mirror and Selfie Mirror have garnered any interest 5 years ago, but it is noticeable that “photo booth” in general is on a slight decline.
More accurately appending “rental,” we now see that the popularity has picked up in the past year, but not by much.
As people search specifically by the type of photo booth, organic marketing becomes more and more important. Optimizing pages on the website specifically for these search terms will become a necessity to compete. If you do some searches, you’ll see that WeddingWire and The Knot are coming up more for the Magic and Selfie Mirror search terms, so it’s better to have it on your website instead of paying anything to be featured on theirs.
Facebook advertising still works very well for push marketing as you are able to create an audience for a specific demo that would make sense – think “engaged” if you want to target people having weddings, and job titles in the areas of “event planner,” “event coordinator,” and “manager” if you’re trying to get into the trade show or corporate event space. Each one would require its own blend of well-executed imagery and copy but would likely draw in your ideal clientele.
Changes to Features and More Add-Ons
What did people expect from photo booth vendors toward the end of last year and at the beginning of this year? Here are some requests we’ve heard about from some of our clients. Some of these may not be a surprise, while others could be a future consideration for other vendors:
- Green screen is still important to plenty of potential clients
- Customization of prints and integration of logos are of high importance. More inquiries about logos integrated into the actual workflow up to the photo booth and/or animations
- Even easier ability to share on social media
- Ability to set up a TV/screen beside the booth that can show a live feed of all the pictures that have been taken so far
- Email capture
Keep in mind the importance of mailing lists when selling a trade show or corporate event and telling the client that your attendant will put an emphasis on email capture – this is a huge selling point. For more tips on generating photo booth leads, read about the Five Ways to Generate More Photo Booth Leads.
Supply and demand have affected the costs of all sorts of booths, with traditional booths renting for as little as $300 while some people are offering their mirrored booths for as little as $600. In some areas, with enough reputation and reviews, mirrored booths can certainly still go for $1,400 and above for several hours. It’s important to keep in mind, however, that the number of companies offering mirrored booths will likely double over the next year and a half. It seems like it would be prudent to expect people to pay roughly 15-20% less for the mirror than about a year ago.
Make Yourself Visible in 2019
The key to making yourself stand out among a sea of competitors in the photo booth market is to dominate that market. At Market My Market, we implemented successful campaigns for several photo booth companies throughout the country. Find out how we can help you take charge of your marketing efforts so you can continue doing what you love.
Schedule a free 15-minute consultation about Photo Booth Lead Generation with an expert now – Click here.