As of last month, the Wall Street Journal announced that Yelp! reviews would be integrated into future Yahoo! search result yields. Recently, Yahoo formally declared the partnership, between the two organizations. The organization expressed an enthusiasm and eagerness to enter in to this future partnership with Yelp! Both Yahoo! and Yelp! further elaborated that the two foresaw a prosperous and fruitful return from this joint endeavor. Concluding, the two stated that Yelp! Reviews would be fused in to Yahoo! Search and Yahoo! Maps when seeking an address for business. Furthermore, all the information from Yelp!, associated with the respectful enterprise would remain without any revision or protest.
This necessary information is equally available on both, Yahoo! Search and Yahoo! Maps. When you click on the “read all reviews” or “write a review” options, you will be taken to the corresponding Yelp! profile or review page for the mentioned business. Yelp! content is integrated in similar fashion in Bing search result yields. The two interfaces are strikingly similar and eerily parallel. Respectfully, Yahoo! and Bing! are arch-rivals of the search engine “gridiron”. The only missing contestant from the “Big Three” is Google.
Yelp! reviews have also been integrated into Yahoo! mobile search results. This has been a stunning breakthrough, taking due time to implement. Mergers of this magnitude, sometimes take months to sort out. Both organizations have to innovate new programs while disregarding old ones, to achieve optimal results.
Yahoo! has been a perennial heavyweight and local search leader. Few recall, that Yahoo was the first company (after a modest implementation by Verizon’s Superpages) that offered interactive mapping. This was before Google, reinvented mapping technology with their “street-level” real-time panoramas. Yahoo! has since suffered greatly and has relinquished its title as a forerunner in interactive mapping.
Yahoo! CEO Marissa Mayer has made some encouraging moves to bring Yahoo! back to prominence. The initiative heavily focuses on both search engine applications and mobile devices. A part of this initiative, is making an investment in improving local information and map content.
The new integration of Yelp! reviews and photos, as well as new enhanced local results, give Yahoo a boost in utility. Nevertheless, the company is still playing catch-up to Google in many regards. Yahoo! must invent a new form of technology to re-emerge and build momentum.
With the internet always changing and mobile technology always improving, Yahoo! and Yelp have teamed up to achieve status and prevalence in today’s market. Technology giants like Amazon and Google have since become juggernauts and seemingly were unmatched. This alliance may forge a new dynamic in the technology industry worldwide.