March 2014

A Few SEO Agency Red Flags

Let me preface by saying that I’m not insinuating at any point that the size of a company correlates inversely with the quality of the product they produce.  Though it is easy to point it out in some situations (mass produced beer and food), if businesses are managed well on a micro level, there’s no […]

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Do Paid Leads Really Work for Businesses?

Like most business owners, it is always a struggle to obtain more leads.  We turn to SEO, SEM, social media, and full-service marketing experts and employees to bring more customers through the door or have them pick up the phone and call us.  Sometimes our efforts pay off with a steady flow of inquiries, but […]

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Negotiating Placement on a Directory

If you have spoken with someone over at a directory and everything sounds good – solid traffic, nice site and search engine placement, helpful customer service – it is time to start negotiating placement on a directory.  Keep this in mind – you should never pay the proposed initial cost of being on the directory.  Also, […]

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Do Online Business Directories Really Work?

Directories like YP and technically Yelp all typically depend on the industry, and depend on if you’re receiving an adequate return on investment for being on them.  Some can range from as little as 20 dollars a month, with the directories with larger exposure moving into the hundreds.  Though this blog isn’t about specifically EXACTLY […]

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What is Webmaster Tools and Do I Need It?

Webmaster Tools essentially is a free web service offered by Google that assists in monitoring the index status of a website, ultimately leading to better visibility on search engines. Do you need it?  Yes.  Getting it can be as simple as giving it to your webmaster, but if you aren’t able to do that, we […]

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How Often Does a Business Need to Blog?

Blogs – a term that has been around for as long as we can remember, but the definition and importance of it has changed so much.  Once something only within the realm of angsty teenagers and amateur aficionados, blogs have turned into the content hub and voice of many businesses online.  Blogs have facilitated political […]

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