Client Video Shoot – Lever & Ecker
We recently had the pleasure of visiting our clients Lever & Ecker in White Plains, New York. We shot a multitude a videos for their firm to use to inform potential customers all that their law firm has to offer. We created a firm overview video, FAQ videos, and attorney profile videos. These new assets will[…]
Why Are We Content with Duplicate Content on Our Website?
When we think about the content that goes onto our website, we consider several factors, and we take into account some basic best practices for Google. We are generally looking at the following factors: Content that is engaging, informative, accessible, and does not alienate any portion of our target audience Educational content that positions us […]
10 Ways Law Firms Will Win in 2022
In November of 2020, we released our inaugural submission of “How Law Firms Will Win in 2021.” This piece outlined ten approaches that we have seen trending for successful law firms. The piece also explained how successful law firms could attract ideal clients during that year. Nearly all of the subjects covered became focal points […]
Techniques for Building Authority, Understanding CRO and Turning Qualified Traffic into Clients
Once you’ve put together top-notch content on your site, it’s crucial to then build authority, understand CRO, and turn qualified traffic into clients. Here are a few steps that will help take your copy to the next level. Build Authority on the Page-Level, Not Just Domain-Level Content is not going to rank well on its […]
Tips for Keeping Your Legal Web Copy Fresh, Clean, and Worthwhile
The legal industry is saturated with lawyers trying to put our useful and informative content. So, how do you stand out from the crowd? Keep Your Content (Diversity) Fresh Your blog should be onsite (i.e., a part of your main website). Your blog is going to be one of the most consistent and simple ways […]
Why Do SEOs Make SEO More Complicated Than It Is
I have been working in SEO professionally for over a decade. SEO is an ever-evolving field, and hardly anything that applied to SEO ten years ago is relevant today. Not much from five years ago has carried over either, but fundamental concepts like content marketing, link building, and on-site optimization are still relatively similar. Local […]
Understanding How To Choose The Right Legal Blog Topics
Great content needs to start with great topics. If we are writing about subject matters that our typical client does not look for or care for, our content strategy will lead nowhere. Knowing How to Start with the Right Topic We can garner inspiration for topics similarly to the way we determined the quantity of […]
What Is the Preferred Google SERP for Your Law Firm?
In order to prepare for the best marketing campaign for your firm, we need to reflect on how much consumer behavior has changed in the past year and a half and will continue to change moving into 2022. Understanding Why Consumer Behavior is Changing Changes and predicted changes in consumer behavior are based on the […]
Successful Content Marketing Techniques for Your Business
A strong content strategy is the cornerstone of nearly every digital marketing campaign, especially in the legal space. Content drives qualified traffic, educates and engages your readers, and empowers your ideal clients to take the initiative and inquire about your legal services. Content should not be created for the sake of creating content. We flood […]
How Often Do Law Firms with a Great Online Presence Create Content?
If you have a rolling plan for growing your practice through digital marketing, you likely have some regimen for ongoing content. For decades, blogging has been the cornerstone of an effective content plan. Though the criterion for strong content has steadily changed over the years, the consistency necessary for an effective content plan has remained […]
What Is a Growth-Focused Content Strategy?
Written by Market My Market’s content team, with contributions from Lauren Dominguez, Jordan Kimmel, Tyler McNulty, Brandi Nicklaus, Isabel Skormin, and McKenzie Fox The term “growth-focused marketing” might sound like just another industry buzzword. After all, isn’t growth the ultimate marketing goal? Growth marketing is a specific marketing technique that addresses a business’s target audience during […]
Changes in Public Perception: Analyzing Google and Facebook
In early 2021, we wrote “Changes in Search Behavior and Results in 2021” to determine if the average person’s perception of internet platforms and search engines had changed significantly, especially considering the high degree of social change that had taken place. At the time, it appeared as if there was a so-called “war on big […]
Ideas for Keeping Your Website Relevant
Written by Market My Market’s content team, with contributions from Lauren Dominguez, Ryan Klein, Gina Ritch, Amanda Guglietta, Jordan Kimmel, Tyler McNulty, Jessica Unkel, and Brandi Nicklaus As with most aspects of running a business, your website requires regular maintenance and modification to continue producing maximum results. An effective website is the virtual and public […]
Why Customer Reviews Rose in Popularity in 2021
It’s been a little more than a year since we looked at the huge surge in the importance of positive reviews back in March and April of 2020. Since then, consumers have become even more particular about reading reviews, spending time researching, scrutinizing a minimum star rating, analyzing the lowest service quality they’ll accept, and […]
Positioning of Legal Directories in 2021
Positioning of Top Legal Directories in 2021 The battle between Justia and FindLaw rages every year. So far in 2021, FindLaw is the successor, with roughly 29.63% of the first position searches we conducted in June of 2021. This seems like an extremely high number, and represents nearly a third of all major keywords. Back […]
Understanding the Growing Popularity of Google’s Local Service Ads
Even if the process for Local Service Ad approval seems to change every week, the positive impact it’s having for law firms has been nothing short of tremendous. Ever since they’ve rolled out in the majority of markets in August of 2020, LSA’s have helped law firms generate thousands of quality leads during a time […]
Breaking Down Keywords and Using them Effectively in Content
Written by Market My Market’s content team, with contributions from Lauren Dominguez, Ryan Klein, Gina Ritch, Amanda Guglietta, Jordan Kimmel, Tyler McNulty, Jessica Unkel, and Brandi Nicklaus 93% of all website traffic is driven by search engines. In fact, organic search engine traffic dominates paid search and social marketing efforts combined, generating more than half […]
Take the Guessing Game Out of Defining Your Ideal Customer Profile (ICP)
Written by Market My Market’s content team, with contributions from Lauren Dominguez, Ryan Klein, Gina Ritch, Amanda Guglietta, Jordan Kimmel, Tyler McNulty, Jessica Unkel, and Brandi Nicklaus Ask yourself, are your current or prospective clients your ideal clients? When you’re uncertain, you may not be capitalizing on one cornerstone of your business model—your Ideal Customer […]
5 Approaches to Creating Content That Results in Explosive Quality Traffic
When we created “10 Types of Content You Could Execute Right Now”, we went over the different forms of content that exist on every legal website. As a quick recap, they are as follows: Granular Service/Practice Area Pages Case Results and Overviews FAQ Pages Geo-Specific Pages Transcribed Content from Podcasts, Videos, Interviews etc. Long-Form Articles […]
What Makes for an Effective FAQ Page? Tips for Providing Answers Your Clients Crave
Written by Market My Market’s content team, with contributions from Tyler McNulty, Lauren Dominguez, Gina Ritch, Jordan Kimmel, Jessica Unkel, Amanda Guglietta, and Ryan Klein Just like your website’s “About Us” or “Contact Us” pages, frequently asked question (FAQ) pages are non-negotiable. They’re a gold mine for your SEO marketing strategy, filled with keyword-rich content […]
How to Use Keywords for Google My Business
Google My Business (GMB) is an excellent tool for promoting your law firm locally. When someone searches on Google for local businesses, your business name is the primary ranking factor used. As tempting as it may be to add keywords to your actual business name, this practice is against Google’s guidelines. Violating Google’s guidelines can […]
10 Tough SEO Questions
Whether you’re planning on grilling a new SEO consultant or agency, you need to hold fire under your current SEOs, or you’re currently an SEO getting a feel for questions that may blindside you, it’s essential to examine some of the most pivotal and difficult SEO questions. I’ve compiled 10 of the most challenging questions […]
Improving SEO Through Long-Tail Keywords
For law firms, especially smaller ones, it is difficult to compete with the big boys online. Using common keywords is highly competitive and expensive. One way smaller firms can compete online is by using long-tail keywords. Long-tail keywords are more specific than general keywords. They drive less traffic but tend to generate a higher quality […]
How Consumers Choose Attorneys
Many studies have tried to identify how consumers choose attorneys. The end result of several studies is that the exact way consumers choose their legal representatives remains elusive and can change based on local market preferences and bias. However, some broad generalizations can be made from the research that has been done. The three main […]
Proactive Online Reputation Management and How it Protects Your Brand
Many businesses find themselves in a situation where they have to deal with negative reviews after they are already placed on their website. In the following podcast and transcriptions, you can learn more about the steps you can take to have positive positioning online, far in advance of any negativity making its way to first […]
Short Form Video as a Visual Marketing Channel for Attorneys
YouTube Shorts YouTube recently announced that it is launching YouTube “Shorts” in the U.S. in March 2021. Youtube is an online marketing powerhouse so it’s no surprise that they are adding a short form update to their platform. YouTube shorts can be compared to TikTok as a visual channel. “Shorts” is a short-form, vertical format that[…]
BERT’s Latest Improvement Should be Good For Law Firms
BERT Gets An Update Google has been using Artificial Intelligence (AI) progressively since 2018. Google “BERT” is a Google update powered by AI. The primary function of BERT is to help computers understand language more like humans. Since BERT began in 2018 Google has consistently made improvements that make SEO more important than ever to your[…]
What is the Difference Between Google Ads and SEO?
If you are trying to figure out how to spend your online marketing dollars, two of the most common terms you will hear are; Google Ads (PPC) and SEO. While both Google Ads and SEO are forms of digital marketing they serve distinctly different purposes. Google Ads Google Ads are paid advertisements which allow a business to[…]
6 Google Ads Mistakes to Avoid
Google Ads is Google’s pay-per-click (PPC) advertising program, which allows businesses to bid on the chance to show ads next to searches on Google.com.You only pay when someone clicks on your ad, and the ads give you the opportunity to be noticed by a wider audience online. You can change and refine your ads anytime[…]
How to Build Links & Improve Your SEO Ranking
Link Building Techniques Link building remains one of the simplest ways to boost your organic SEO rankings. What is Link building? Link building is the process of using hyperlinks from other websites to your own. There are many ways to create links on your website, some are simple and some require a high level of technical[…]
The Most Common SEO Mistakes
Common SEO Mistakes As a marketing professional I review a lot of websites. Most websites that are not performing well have the same mistakes in common. Websites that worked well a couple of years ago need to be reviewed and updated to ensure they are following current SEO best practices. Some of the most common SEO[…]
Should Volunteering and Donating Be Part of Your Marketing Strategy?
A simple, often overlooked marketing strategy that may reap great benefits for your business is volunteering and giving back to the community. Large corporations like Wells Fargo, Google, and Goldman Sachs Group make notable donations to charities every year that serve an additional purpose than philanthropy alone. Volunteering and donating to charitable causes is an […]
Google Changes How Your Ads Reach People
Google is Deprecating Cookies Google announced yesterday that it will phase out the practice of allowing businesses to track individuals on the internet through cookies by next year. It also promised to deliver an alternative practice which will focus on groups with similar interests rather than individuals. This is Google’s attempt to create a program […]
Why Customer Experience Should Always Be a Priority
For just a second, put yourself in the customer’s shoes. Think back to a time when you had a really fantastic shopping experience. How did it make you feel? Now consider the last time you had a poor buying experience. Have you ever purchased from that company again? You’ve heard it time and time again: […]
Why Do Social Messaging Apps Matter for Your Business
If you want to connect directly with existing and potential clients, it helps to use a social messaging platform with millions of users. There is no surprise then that more businesses are starting to use social messaging apps to reach out to people interested in their services, particularly younger individuals who spend significant time on […]
Webinars are Back On at Market My Market!
Market My Market recently restarted webinars again to go over timely subjects that business owners have been asking about: The ongoing importance of a Review Generation system to consistency get positive reviews on important consumer websites Taking advantage of the overwhelming technical changes that have happened on search engines since the beginning of 2020 Using […]
The Surge in the Importance of Positive Reviews During COVID-19
We normally do our “Importance of Reviews” analysis every 6 months (with the last one in March 2020), but in light of COVID-19 and consumer behavior changing so rapidly, we figured we’d do this earlier. I’m glad we did, since changes have happened so drastically since our March 2nd analysis (https://www.marketmymarket.com/maintaining-a-strategy-for-reviews-remains-a-consistent-priority/). Having a sound plan […]
Best Practices for Working from Home in 2021
The interest in working from home has steadily increased throughout the years, with a whopping 63 percent of companies reporting that remote workers were among their ranks in 2018. Fast forward to 2021, and working from home has become a vital way of life for many people in America and abroad amid a pandemic. While […]
How To Use Conversational Marketing to Enhance Your Goals
Consider conversational marketing a form of instant communication — and instant gratification. When you visit a website these days, you’re likely to notice an icon that pops up, asking you if they can answer any questions or if someone can help you. So right away, the visitor doesn’t need to keep scanning the website for […]
Market My Market’s Beginner’s Guide to SEO in 2021
For anyone looking to finally get a grasp on the foundation of SEO, I recommend the follow series to either read or listen to (podcast link and podcast transcriptions attached). These were thoroughly researched and organized individual guides for people to have a better understand of the most important aspects that comprise modern day Search […]
Are Social Media Ads The Way to Go at a Time Of Social Distancing?
Welcome to a world where crisis meets opportunity coming from the sage advice of so many marketers that seem to have been here before. But before I get off to a start where I sound overly quizzical and apprehensive about the surge in marketing ads and opinions that I’ve heard in the past 30 days, […]
Digital Marketing Resolutions for 2021
As 2020 closes out, it’s a good time to look back at the past 12 months, which we hope amounted to a very good year for your business and your digital marketing efforts. That digital marketing was more impactful than ever in 2020 is pretty obvious; we can see, for example, that some digital marketing […]
Making The Most of Winter and Holiday Marketing Campaigns
Survey after survey confirms it: people love the holidays. They find getting into the holiday spirit simply irresistible and love to do one thing in particular: plenty of shopping. In fact, a lot of consumers find shopping and gift-giving around the holidays more special than any other time of the year. That, of course, gives […]
MMM Teams Up to Fight Hunger Across the Country
Did you know that the average American consumer wastes about one pound of food per day? Or that approximately 240,190 children go to bed hungry? Earlier this month, Market My Market’s team united around a good cause and helped fight hunger by volunteering at food banks across the nation. We sorted and inspected thousands of […]
7 Ways Companies with 5-Star Reviews are Dominating the Competition
We’re halfway through 2019 and it’s becoming crystal clear that having stellar reviews is crucial to a business’s success. If you’ve read some of our blogs on review generation or joined in on one of our popular webinars on how to obtain them, we’ve gained significant insight on this subject. We also know that our […]
What’s Going on With Google My Business Nowadays?
From as far back as I can remember, the latest “major update” to getting a business listed on Google My Business was Google cracking down on virtual offices – businesses can add more locations by simply paying Google fees of $50-$125 a month to get a physical address that would essentially “open” a new location, […]
Are Facebook Ad Campaigns Worth It?
In 2018, it should come as no surprise to business owners and service providers that Facebook is an ideal digital marketing medium. Facebook is still the most used social media platform currently has 2.7 billion active users. Additionally, with the acquisition of Instagram in 2012 and WhatsApp in 2014, Facebook’s intentions of staying at the […]
8 Simple Steps for Creating Your WordPress Website
Building a website can be both exciting and a bit intimidating. If it’s your first time building a site from scratch in WordPress and you have just purchased a domain, you might not be sure what to do next. If that’s the case, following these eight easy steps will help you get your new website […]
5 Easy Ways to Attract New Members to Your Fitness Center
Fitness is serious business in the United States, with over 36,000 centers nationwide and counting. Health clubs are booming, and fitness entrepreneurs have taken notice. The average fitness buff no longer needs to travel far to reach his local gym. It can be tough for a new trainee to choose which fitness center would be […]
Should Generating Reviews be a Part of Your Marketing Strategy as a Local Business?
The short answer for this one is yes. People will always perceive your business online through two avenues: your message and the aesthetic of that message. Whether they familiarize themselves with your business through online ads with compelling imagery and powerful messaging, or your website with well-crafted content and a solid, modern design, the way […]
Picking a Marketing Agency – Do I Go Local or by Industry?
The phrase “we’ve decided to go with someone local” resonates with many members of the digital marketing community, particularly people in my position attempting to establish professional ties with business owners who have decided to work with a local marketing firm. The idea of someone “close by” seems to provide comfort to some, while others […]
SEM Rush Enters The Local Listings Market with A New NAP Management Service
SEM Rush has launched a tool that looks to be a much more affordable version of YEXT. The service competes with products such as YEXT, Moz’s listing management tool, SYNUP, and Whitespark. Our agency has worked directly with YEXT and SYNUP as agency partners and has built citations for hundreds of local listings. Both are great […]
How Fast Should My Legal Site Be?
Engaging a customer through a website happens in just a few seconds. If your site takes more than that to load, your potential customer has already gone down the list to the next business. It is that quick. So, as you’re building your business’ online presence, it’s vital to ensure that loading speeds are fast. […]
4 Things Potential Clients Want to Learn from Your Legal Website
A law firm’s website has a limited time to engage a potential customer. A law firm has less than 10 seconds to convert a visitor into a customer. If visitors do not find anything that gets their attention, they click away from the site and keep moving. Therefore, it is vital for the law firm […]
Google AdWords Can Boost the ROI for A Law Firm
PPC or pay-per-click advertising can be very beneficial for the lead generation of a law firm. Eighty percent of the highest priced Google PPC keywords are regarding the field of law. There are ways to create PPC AdWords campaigns to deliver additional clicks for a decreased cost to improve your ROI. You will not get […]
5 Essentials to Include in Legal Blogs
If you are a lawyer or in charge of marketing for a large law firm, then you know that it is pointless to create dry content that does not connect with anyone. To promote your services or the services of your firm, you need to write high quality content that is pleasing to real people […]
Spotting Bad SEO Advice
Tons of internet content is created every single second. In 2016, studies show that as many as 24 blogs were released every second. Among the most popular type of material is SEO advice. While much SEO advice is beneficial, there are some pieces of advice that you shouldn’t follow. There are ways to know what […]
Are Referred Clients the Best for My Law Firm?
Think about your network for a moment. Do you have past clients, colleagues, family, friends, and current clients? If you said yes, then you should be using those connections to help drive growth for your law firm. Of course, there is a time and place for new marketing campaigns designed to attract cold leads, but […]
Can Live Chat Features Benefit My Law Firm?
When it comes to marketing your law firm, there are numerous options to consider. It’s buyer beware: not all of the popular methods of marketing yield returns. One form of marketing that is growing in popularity is live chat – but is it a good option for your firm? No doubt you’ve navigated a website […]
6 Ways Your Small Business Can Compete With Bigger Brands
As a small business in a sea of big brands, it’s easy to feel like the underdog. Big businesses often have a larger workforce, a bigger budget, and a prominent digital presence. However, small businesses shouldn’t count themselves out just yet. With some hard work and industry tips, your small business can be right alongside […]
Does Remarketing Work for Law Firms?
If you’ve ever browsed a website and noticed ads from that site appearing on other sites you visit, then you’ve experienced remarketing. If you’re not currently making use of remarketing, then you may be missing out on an opportunity to promote your firm. The average person must see an ad seven times before they take […]
How to Network at a Marketing Conference
Marketing conferences offer endless opportunities to meet business professionals, talk to influencers, and gain firsthand industry knowledge. Taking advantage of all your conference has to offer is essential to creating lasting relationships and increasing your business’s success. Be sure to know all the tips and tricks to networking at a marketing conference, and boost your […]
Should My Law Firm Use Simple Web Design?
Less is more when it comes to your law firm’s online presence. Now, that doesn’t mean your website must be devoid of color or incredibly dull. It just means that you want to avoid over-complicating the visual element. Mainly, you want to make your site as efficient and easy to navigate as possible. A simple […]
How Retargeting Can Help Your Firm Increase Conversions
As a website owner, you know how often people visit your site – and you also know how often they leave without taking action. It may seem frustrating when your home page doesn’t look like it’s converting – but there’s a way to take advantage of the situation. As a general rule, individuals must see […]
How Do I Successfully Manage My Law Firm?
A properly managed law firm can help serve a community for decades. While it may be increasingly difficult to keep up with changes in the way businesses are run, as a manager of a law firm, there are a few fundamental principles you should stay up-to-date-on while traveling the path to success. Master Effective Marketing […]
How Can I Obtain More Personal Injury Clients for my Legal Practice?
If you’re a personal injury attorney, one of the most pressing items on your agenda is getting new clients. Unfortunately, acquiring new clients can be even more difficult than perfecting your trial and negotiation skills. Gone are the days of yellow page ads, billboards, and other traditional advertising methods. So how can you grow a […]
How Does Display Advertising Differ from PPC?
As a business owner or brand developer, you’re aware of the need to optimize your digital presence. This may push you to pursue digital marketing independently or through the services of an established firm. In either instance, you’ll be presented with many decisions including settling on a social media strategy and whether to pursue organic […]
How do I get More Referrals for My Law Firm?
Many attorneys rely heavily on referrals to find new clients. If you have a relatively extensive network of professionals, then getting referrals should be near the top of your list of marketing efforts. How you go about acquiring them and what you do with them, however, will determine whether your referrals convert to clients. If […]
How Can I Optimize My Law Firm’s Google My Business Listing?
If you’ve ever used Google to find a business, then you know how important it is to establish your law firm’s presence on Google Maps. Without a Google Maps listing, it’s improbable that Google users will find your firm since it won’t rank in local search results. Fortunately, claiming and optimizing your Google My Business […]
4 Quality Web Hosting Tips for Law Firms
Desktop connections are less reliable, more vulnerable to cyber attacks, and slower than most mobile connections. As such, more and more individuals are utilizing the convenience of mobile connections for most of their Internet needs. It’s imperative to have high quality, consistent, fast, and reliable web hosting to accommodate mobile searchers. Will a mobile site […]
How Can I Convert More Leads into Appointments?
If you’re investing money into finding leads, chances are, you’d like it to pay off. The cornerstone of any successful business is closing the sale. For attorneys, it’s converting leads into actual paying clients. Fortunately, there are methods that can be implemented to ensure that more of the leads you’re investing in end up becoming […]
Facebook Messenger Advertising Tips
The efficacy of properly executed social media marketing cannot be stressed enough. By developing a social media voice and presence that resonates with the masses, you become an entity that consumers want to engage – and hopefully – spend money with. We’re sure you’re aware of all this, but the overarching message is to ensure […]
How Can I Add Local Information to my Legal Website?
If you’re looking to connect with potential local clients, adding local content on your firm’s website is critical. Providing unique information that is relevant to your area and that answers potential clients’ questions is going to help you engage visitors who are looking for your services. It can also help you rank higher in search […]
How Do I Select Keywords for My Law Firm?
In the ever-growing world of online marketing, choosing the right keywords is, well, key. There are numerous methods for determining what phrases web browsers use, and many of them work quite well. However, there is one method that seems to be quite foolproof: thinking like your target audience. This leaves room for creativity and interpretation, […]
How to Stay Safe While A/B Testing
It’s safe to say in the field of digital marketing, things may not work out as planned. Determining what went wrong can be nearly impossible without anything to compare your strategies against. A/B testing is the easiest and most optimal way to analyze multiple aspects of your marketing strategy. If you don’t utilize A/B testing […]
How Can My Law Firm Attract New Clients?
Acquiring clients is becoming more difficult in the changing landscape of legal services. With the advent of do-it-yourself solutions, it’s challenging to compete as an individual practitioner or a small firm. Fortunately, there are several ways to grow your legal practice and express the advantages you can offer to potential clients. You, of course, are […]
What is My Law Firm’s Home Page Missing?
You already know the importance of a well-structured and appealing website. In an age where most of the developed world uses the internet, you know you can’t afford to neglect this valuable tool. However, simply creating a website is not enough to satisfy potential clients’ needs. Valuable and engaging content, along with continual updates, are […]
How Much Does it Cost to Design a Law Firm Website?
Building a law firm’s website is no simple task. When it comes to designing a site, many firms wonder if the cost is worth the investment. While that can only be determined by an individual firm, it is certainly true that a well-designed website can bring in more business. There are many factors that can […]
How Can I Write Content for a Wider Audience?
Creating content for your law firm’s website can be somewhat complicated. While explaining complex issues in detail is essential, it’s necessary to make your content understandable for your readers. It may be tempting to use complex legal jargon, but for those lacking a law degree, such terminology is confusing and disengaging. To ensure your audience […]
How can I Market Myself as a Lawyer for Free?
It’s a generally accepted truth that to make money, one must spend money. While that holds true in many cases, marketing doesn’t always have to be expensive. For those just getting their practice off the ground, this is especially important. Not every firm or practitioner can afford to spend large sums on marketing, and the […]
Why is Legal Marketing so Expensive?
Building a solid legal marketing program can get expensive quickly. Often, attorneys and firms question whether such an investment is worth the cost. While there’s no doubt the sum can seem large, the return on investment is more than worth it. So why does powerful legal marketing cost so much? Here’s an overview of where […]
3 Tips for Writing a Catchy Email Subject Line
Email marketing is a tricky art to master. Since the early years of electronic mail, entities have attempted to market their services to consumers nationwide by “sliding into their DMs,” and we continue that effort today. What makes email marketing so difficult to do correctly is that most people are used to getting spam to […]
What are the Most Important Pages for My Website?
A good website is a critical component when it comes to law firm marketing. Not only does it explain to potential clients the services and experience you provide, it lays the foundation for what clients can expect when they work with you. Thorough and detailed content can give potential clients confidence in your ability to […]
Establishing Your Law Firm’s Brand
In these modern times, the internet provides an incredible resource for law firms that want to expand clientele. Building a public profile and increasing availability to potential clients are parts of the “branding” process, an important aspect of modern marketing that should be taken seriously. There are many ways to enhance your law firm’s image, […]
Why Would Potential Clients Leave My Website?
Today, it’s more important than ever for law firms to stay connected to their clients and their needs. Your firm’s website homepage is a crucial tool for providing engaging and accurate information and for presenting the best possible face for your firm. Your homepage will either invite readers to fully engage in your website, or […]
How Important is Web Design for My Law Firm?
In today’s web-driven communication climate, it’s important for a law firm to have a corporate website that communicates its brand messages well. There are many ways to design a website. Although graphics and premade designs are good to have, the site’s ability to capture a client’s attention and communicate a strong, clear message is the […]
How Can I Tell if My Audience is Connecting with my Content?
These days, law firms can’t afford to ignore the impact of online marketing via quality content on websites and social media. Content marketing via blogs and website copy has a significant impact on the ability to engage potential clients, and it’s available at a fraction of the price of traditional marketing approaches. It’s very important […]
Should My Law Firm Blog About Jurisdictions Outside Our Own?
Having a blog on your legal firm’s website is necessary and crucial these days, as online communication is now a key component of client interaction. Publishing high-quality content is an effective way to market your firm and establish your firm’s brand. It can expand your reach to hundreds of thousands of people at a fraction […]
How Can I Market My Law Firm During the Holidays?
How Can I Market My Law Firm During the Holidays? Believe it or not, the holidays hold prime marketing opportunities for attorneys and law firms. While many firms may experience a lull during the last several weeks of the year, these weeks may be the perfect time to set the stage for ongoing business. The […]
How Can I Make My Law Firm Stand Out From the Competition
Niche Marketing to Stand Out Against the Competition When looking to generate more qualified leads and referrals, determining a specific niche can be a highly effective marketing strategy. Standing out as an expert in a specific niche will help to position a firm in front of qualified prospects that are looking for a particular skillset. […]
How Can I Make My Digital Content More Visual
Adding Visual Elements to Enhance Content Marketing Maximizing the visual appeal of web pages is critical when marketing to potential clients. In fact, the average person disengages within five seconds if the information in front of them is too chaotic or is not visually engaging. To ensure that information is presented in the most appealing […]
Trouble Getting Client Reviews? We May Have Finally Found the Solution.
It seems like no matter how great of a service or product you provide, getting reviews from satisfied clients becomes an intentional process. Our legal clients possibly face the biggest challenges; particularly those who handle criminal and family law (I want this to be over and forget about this part of my life), and personal […]
Making Sense of Google’s Pagespeed Insights
An essential aspect of ensuring your website provides users with the best experience is performance. A slow site not only discourages users from browsing your site but also makes it more difficult for specific devices to load the website. The most popular tool for checking how well your website is performing is Google PageSpeed Insights. […]
3 Marketing Tips for Startups
Congratulations on your startup business! Many people would like to be where you are but have yet to assemble the necessary building blocks to make it. As accomplished as you may feel, realizing that a product or service has selling potential is only half the battle. Friends and family members may assist in promoting your […]
How to Create Videos Your Audience Wants to Share
Videos are an excellent way to raise awareness about your brand and reach a wider audience. Recording and producing high-quality videos is the first significant step in creating videos your audience wants to share. Shareable videos include quite a few factors that many business owners and marketers aren’t utilizing. You’re not going to encourage sharing […]
Is Law Firm SEO Affected By Meta Descriptions?
Optimizing a website to rank highly in search engine results can be both confusing and somewhat overwhelming. Website visibility is essential to the success of any law firm generating clients from online searches, but what determines the success of a firm’s website? Do meta descriptions matter when it comes to SEO? Surprisingly, Google has stated […]
How do Local City Pages Benefit My Law Firm Marketing?
For many law firms, local traffic is a driving force behind their success. However, many don’t invest sufficient time or thought into creating locally-relevant content for their websites. Local traffic, word of mouth, and advertising are what keep businesses thriving. Due to this, marketing to potential local clients can drastically improve a firm’s visibility. While […]
3 SEO Tips for YouTube Content
Depending on what you are looking for, YouTube can act as a useful video library. Watching someone do something (like fixing a car or pulling off a complicated workout) makes more sense for some people rather than reading about it. With this in mind, if you present yourself as a reliable source of information, it […]
Is My Law Firm’s Google Ad Traffic Real?
Advertising is a cornerstone of new client acquisition. In the world of online advertising agencies and PPC ads, many law firms suffer from lack of transparency. While hiring a company to handle advertising may be both convenient and beneficial, outsourcing advertising efforts may lead to lack of communication and even loss of money. How Law […]
How Can Google Tag Manager Help my Law Firm?
Whether you rely on Gmail or share files with Google Drive, the chances are that your law firm is already using at least one of Google’s tools. One of the best Google webmaster tools for law firms is Google Tag Manager, a simple tool that allows you to track how visitors use your website. While […]
What Should My Law Firm Know About PPC Advertising?
Pay-per-click advertising, or PPC, is a way to create ads that appear above and below organic search results by bidding on a variety of keyword phrases. A number of businesses take advantage of pay-per-click (PPC) advertising, which can hold benefits for your law firm once you learn your way around. Push your legal marketing efforts […]
Should My Law Firm’s Website Permit Questions and Comments?
A thriving website is something that every law firm wants as it increases the likelihood of converting visitors to clients. Among the many ways to interact with potential clients through the website is to offer a forum for visitors to make comments and ask advice. Many law firms want to promote open communication but aren’t […]
5 Considerations for a Winning Facebook Ad
The perfect Facebook ad always seems like it’s just out of your reach. Whether the advertisement didn’t capitalize on brand awareness, or simply didn’t lead to more sales, it never seems to hit the mark. Don’t feel discouraged by any lackluster Facebook ads because as Aladdin famously said, “social media advertising is a whole new […]
What is Evergreen Content?
When planning your law firm’s digital marketing campaign, don’t underestimate the importance of quality content marketing. This type of content positions your firm as a trusted expert by educating your audience about key topics of interest. It also encourages them to acquire your services when they need an attorney without overt promotion as with traditional […]
What Marketing Apps Can Help My Law Firm?
The internet is practically brimming with marketing apps for businesses. These applications allow entrepreneurs to brainstorm ideas, manage contacts, and to perform a variety of other tasks. Since digital marketing has made it possible for businesses to boost their clientele, acquainting yourself with a few basic applications can go a long way in growing your […]
Is LinkedIn Important for My Law Firm?
The importance of social media for business growth is beyond doubt. Social media is a platform that affords your audience a personal and immediate response to their queries and allows them to be acquainted with your brand. While some lawyers are skeptical about LinkedIn marketing’s potential of injecting new business, several studies prove otherwise. LinkedIn […]
How Does the Google Fred Update Affect my Content Strategy?
Google changes its search algorithm on a frequent basis-six hundred times in a year. Some of these changes have minimal effects that should not prompt a firm to change its SEO efforts. Other changes affect search marketers to the point that they need to re-strategize. One such update is Fred. Google unleashed its 1st version […]
4 Reasons You Should Be Working with a Yelp Ads Partner
Businesses seeking help with online advertising should look for agencies that have been certified as Yelp Ads Partners. Agencies (like Market My Market) with Yelp Ads Partner status have met certain performance requirements and demonstrated experience successfully managing Yelp ad campaigns for clients. But what does this really mean and why is working with a […]
Your Routine Monthly Scope of Work May Not Be Enough
Most SEO companies (especially the larger ones) will go about their marketing campaign with you in a very systematic way, consisting most likely of a concrete regimen of links, blogs, web pages, and social postings. While the content could be well-written and thoroughly researched, and the social postings clever and engaging, is this all you […]
Promoting Blog Content on Facebook
High-quality content can build trust with potential consumers and attest to the credibility of your business. What’s the point of having top notch content if no one sees it? There are endless means of promoting content, but many of them can be costly and time-consuming. Social media is a unique avenue for you to connect […]
What Marketing Trends are on the Rise?
Marketing strategies are always changing as professionals seek to grow their businesses or trades. The search for new powerful and effective tools has led to the abandonment of old trends. This year the five big themes in the online marketing arena will be user focused content, changing technology, and increased competition. Here is a look […]
How Can You Improve Professional Relationships with Clients?
In all businesses, the most important people are the customers. This is why many organizations providing products and services are embracing the innovations that come with Client Relationship Management (CRM) software. How a law firm is able to manage customer demands, needs, and issues is an important element of the growth and expansion of the […]
Interview With PumpFit – Client Success Story
PumpFit is becoming a fitness phenomenon in South Florida with members driving up to 1 hour to attend PumpFit’s one hour HIIT (High Intensity Interval Training) program. PumpFit has even been converting many diehard CrossFit fans over to their training program. PumpFit is not bootcamp, not CrossFit, it’s a whole new monster that is transforming […]
Which Legal Marketing Trends Can Benefit My Law Firm?
Law firm marketing is in the midst of a transition. As new tools and strategies develop, older ones fade away. The internet marketing space is getting crowded as more law firms are aware of the potential rewards of successful digital marketing. Here are some marketing trends to keep an eye on. Smaller Firms Will Adopt […]
What Does My Law Firm Need to Know About Google Attribution?
Attribution is not a relatively new concept in the world of marketing. However, despite the fact that it has been here for years, it remains one of the biggest dilemmas for many marketers. Now, Google has announced a new beta attribution called Google Attribution, a free tool that evaluates the role that various marketing strategies […]
How to Make an Impressive Testimonial Video
After you and your client have a great experience together, it’s commonplace to ask them for a review. Whether it’s on Yelp, Facebook, or Google Plus, a review can be beneficial to your business. These kinds of reviews can sometimes be called testimonials. After a client has used and benefitted from your service, a testimonial […]
How Can I Switch Up My Legal Content?
When it comes to marketing a legal practice, it’s all too easy to do what the others are doing. Attorneys sometimes worry about branching out from the tried and true. Unfortunately, sometimes that can lead to marketing content that isn’t as effective as it could be. It’s all too easy to fall into legal marketing […]
What Common Mistakes do Law Websites Make?
In recent decades, there has been a major shift in the marketing industry. Virtually every law firm has focused their marketing efforts on the digital sphere. Those who do not optimize their website will quickly be left behind. There are also a few common mistakes that firms have and continue to make when developing their […]
Are Marketing Conferences Worth it?
Marketing conferences can provide a variety of benefits for everyone involved. Business owners, marketing directors, and office managers stand to gain fresh insight on new marketing practices and current trends, but is the experience ultimately worth it? Here are a few pros and cons of attending marketing conferences to help you decide. Con – They’re […]
What Digital Marketing Trends Should Influence My Law Firm?
There are new and exciting digital and social marketing trends for 2017. The world of digital marketing is ever changing and keeping up with the latest trends is the best way to beat out your competition. Here are the latest in digital marketing trends.
How Can Linking Help My Law Firm’s Website?
Just Not About Any Old Link Some of the most crucial SEO services to perform for a law firm are to build links, remove dead links, and to cleanup or repair other links as needed. These tasks need to be completed for the sake of driving more of the audience to seek an attorney’s services […]
Should I Have an SSL Certificate on my Legal Website?
In the legal industry, lawyers unfortunately have to confront matters that traverse the boundaries of their expertise. Even the most sophisticated lawyer might not know the first thing about marketing or developing their website. The digital arena has put an increased emphasis on HTTPS, and legal websites need to know how to take advantage of […]
Which Way is Law Firm Marketing Headed in 2017?
Digital marketing trends continue to change as new marketing channels are developed and ways to use them are created. Keep your law firm ahead of the curve by staying up to date on law firm marketing trends. As we go through 2017, some of the digital marketing trends listed have already come to pass. Here […]
Is backlinking useful for my law firm’s website?
Search engine optimization is necessary to bring traffic to any website, blog, or any other online platform. A legitimate, serious, and well-planned approach is needed to perform effective SEO. Anyone who has performed even a mild amount of research into SEO work has likely come across the term “backlink.” There is a very good reason […]
How to Identify Black Hat SEO?
Black hat tactics increase website traffic but violate the guidelines set by search engines. If search engines discover your use of black hat strategies, your page will be removed from the search results. It may also get you removed from affiliate sites. How Can You Tell If A Strategy Is Black Hat? Strategies that increase […]
How can I outrank competing lawyers?
In this new era of competitive services on the internet, there are countless ways to optimize your ranking with Google; we give you the best tips available. As we are well into the new era of information where the Internet reigns supreme, every single year we find new ways in which our businesses can grow […]
Top 3 Benefits of Google My Business
Businesses everywhere are in search of ways to improve visibility while consumers are in search of a quality local service. Google has successfully connected the business to the consumer with Google My Business. The consumer’s ability to look up services on-the-go is constantly improving as innovations continue to revolutionize mobile technology. The answers to whatever […]
Top Third-Party Tools That Help Boost Digital Marketing Efforts
At Market My Market, we use a wide variety of tools and services to build and maintain our clients’ digital marketing campaigns. Most of this software requires professional training and long hours of practice to use effectively, but there are a select few where the barrier to entry is not as high. We encourage clients […]
How Should I Choose an SEO Company for my Law Firm?
You may be considering acquiring an SEO firm to better promote your law firm’s services or to simply broaden clientele. Whatever the situation may be, it is time to find a company that can solve your SEO problems. This is a big step for your firm and it should not be rushed. The time you […]
What are Micro-Moments?
If it seems like there is always something new in the digital marketing industry, you’re right. With the continued innovation of mobile devices like smartphones and tablets, you are now able to have instant answers to whatever comes to mind. Many say that this has made the current generation lazy while others will argue that […]
Is the Google Analytics For My Law Firm Accurate?
Google Analytics was debuted to the world in late 2005 under the slogan: “Turn insights into action.” This service has rapidly become the most universally-used analytics service because of its ability to efficiently track, report, and analyze website traffic. Google Analytics takes this information and outlines it to users in a comprehensive way with specifics […]
How Do I Improve My Law Firm’s Ranking on Google?
Is your law firm coming up extremely low on google? This means that your Google ranking is low and is in need of improvement. Gone are the days of people typing in the exact website that they are looking for (if they even know what that is anymore). All search efforts have been transferred to […]
How Can I Make a Good Mobile Page for My Law Firm?
It comes as no surprise that mobile viewing has overtook traditional desktop browsing as cell phones and tablets have been rapidly innovated to operate more and more like mini computers. The everyday consumer may not realize it, but companies had to shift with this growing technology and implement mobile-friendly websites. One may believe that it […]
How Should I Spend my Law Firm Marketing Budget?
In a career as competitive as the legal field, your marketing budget is one of the most valuable assets to determining your law firm’s success. Many businesses tend to start saving up their budget with reductive plans like analyzing historical figures or taking out from a percentage of revenue. Such plans don’t take into account […]
Legal Marketing Strategies for 2017
In the legal business world, marketing is crucial to success. Learning how to best market your services, products, and skills can be as important as representing your clientele. If no message reaches out to potential leads, how can anyone find out what your law firm offers? The digital landscape is always changing for lawyers, so keeping […]
How can I Engage Readers in my Legal Blog Posts?
If you are a regular social media user, you are bombarded with links to posts about recent political, social, and economical events. Everyone has an opinion on what is going on in the world, with names, pictures, and websites blending together into a fat content smoothie. Writing opinions is easy, but what can make a […]
What Should We Expect Out of Law Firm SEO in 2017?
You are most likely aware that SEO is one of the fastest changing fields in digital marketing. To succeed in law firm SEO, you need to know the right marketing techniques and stay up to date on software updates that can affect client behavior. You may be reading this blog early in the year, or […]
What are the Most Important Pages for a Law Firm Website?
Most law firms have a website, but which have the best? Making a great website means giving potential clients the info they need and converting them into leads. While some attorneys new to the internet take this to mean that they should have a nice looking website, the value lies beyond aesthetics. A site should […]
The Basics of Snapchat Advertising
Photo sharing app Snapchat recently overtook Twitter in daily active user numbers. While it has a long way to go before facing up to Facebook’s billions, the app continues to grow rapidly as older social media outlets face stagnant engagement rates. This popularity has made Snapchat an enticing outlet for digital marketers. Unlike other social […]
How to Make a Video For a Law Firm Website?
Videos can serve as one of the most dominant forms of communication for your law firm’s website. A video can demonstrate how an attorney’s expertise can help with a client’s case. It can give viewers an idea of what to expect the moment they walk in through your office doors. However, a significant amount of […]
How Instagram’s Newest Feature Can Improve Business
Instagram recently released an update that allows users to upload multiple photos and videos at once. This is a huge shock for the app’s 600 million users. When it first launched in 2010, Instagram came with many restrictions. Only one image could be featured per post, and there were just a few filters to choose […]
How Can You Show You Care About Your Clients?
Many lawyers are adamant about the fact that they care for their clients, but their enthusiasm falters when asked if their clients know. Attorneys are often afraid of opening up or letting their clients know that they care, because they believe it may make them look weak or unprofessional. When done correctly, showing empathy can […]
How Infographics Can Enhance Your Content
Infographics are not limited to digital marketing; in fact, they have a strong presence all over the internet. Since most people are visual learners, an infographic can be a great way to distribute information relevant to your business while keeping the reader engaged. If you are a lawyer or a doctor who works in a […]
How Effective is Your Case Results Page?
One of the hardest challenges with converting a client is earning their trust. Before you start working for them, you need to prove your ability on how you’ve delivered on promises in the past. You can talk as much as you want about your qualifications or how your service quality stands above the competition, but […]
What do Potential Clients Remember About Your Website?
When they put so much work into making their law firm different from everyone else, many attorneys believe that everyone who sees their name will remember them. The same goes for their website, which is no small task. However, the reality is that the majority of people who visit your law firm’s website remember little […]
Should An Attorney Do His Own SEO?
Many lawyers can think up a list of reasons why a client representing themselves is a bad idea. Should they transfer that philosophy when it comes to doing digital marketing for a law firm? Attorneys are often hesitant about partnering with an SEO company, and for understandable reasons. Finding a legal expert to promote your […]
How Did Law Firm SEO Develop?
To stay on pace with the developments in law firm SEO, it is important to understand how the technology got here. Understanding digital marketing trends can help experts predict future changes. Many of the changes with SEO are tied to factors one may expect: how machines learn, how web design modernized, and how people use […]
How to avoid Legalese
If you don’t know what “Legalese” is, it signifies using a lot of legal phrasing that is often not used in day-to-day conversation. Some examples of these words include henceforth, statute and injunction. While these words are not bad by themselves, many lawyers make the mistake of putting them in places where most potential clients […]
Writing a Good FAQ Page: A Step by Step Guide
Frequently Asked Questions (FAQs) are bite-sized answers to common questions that present information in a way that is as easy to understand as possible. They are a fundamental part of any well-designed website. They save both the web designer and the visitors time, as questions are answered without the reader needing to contact a helpline […]
Top 5 Mistakes When Managing a Legal Blog
One may remember using advertisements in newspapers and the yellow pages as your main source of increasing clients and growing your law firm. Now there are a lot more options and more effective advertising and marketing techniques to use. These include using digital marketing techniques such as social media, email marketing, and gaining traffic to […]
Common Law Firm Website Mistakes
You may not realize it but your law firm website may be making common mistakes that could be driving away potential clients and hurting your business. To continue growing your firm you will want to avoid these mistakes. You want your website to be easily found on search engines, attract new clients, and be easily […]
Organizing Your Content: Topic Clusters
When you don’t have a plan in place, the content for your law firm marketing can get disorganized quickly. At the same time, only saying you should “make a plan” doesn’t help. Knowing you have to make a plan without any set goal is similar to saying you should lose weight for the year without […]
What Are the Priorities in Digital Marketing for Lawyers?
Digital marketing’s flexibility comes with positives and negatives. On the positive end, you can try many different types of digital marketing strategies and find one that works best for your law firm. At the same time, the extensive options can overwhelm any attorney and can lead to money and time spreading thin. Right now, there […]
The Storytelling Approach in Legal Digital Marketing
The “show don’t tell” rule is as old as time. We know that many internet users visit websites focused on getting what they want as soon as possible. If your primary clients are business executives or doctors, legal marketing fluff like “the best litigation team in the area” or “we’ll stick with you every step […]
How Long Should My Content Be?
If you’re reading this, then you already know that your law firm’s website should stay updated with a consistent flow of new blog posts and pages. These additions focus on updates to your company, your practice, and the news surrounding your practice. When it comes to anything legal, there is somewhat of a stereotype that […]
What Information do SEO Companies Look For?
When you have your initial appointment with a SEO company, you will most likely be focusing on how the company performs and what it values. The SEO company has the same questions for your own business. The best business-to-client relationship involves a mutual understanding of what the parties expect from each other. In order to […]
SEO Tips for Your Holiday Rush
It’s easy to let the year slip past you. When you have to run your business, it might be difficult to keep track of everything you need to do, and sometimes the SEO for your website stays on the backburner. Suddenly, it’s the holidays. For most businesses, this is the busiest and most competitive time […]
What Does a Law Firm Marketing Manager Do?
A law firm marketing manager (also referred to as a law firm marketing director) is the one you put in charge of your law firm’s digital marketing efforts. While you may be able to handle your advertising by yourself when your law firm first opens, as jobs begin to pick up you may find that […]
How to do Law Firm Marketing
What most lawyers don’t consider is how an effective law firm marketing strategy can make or break your practice. Even if you have great knowledge of the law, or are proud of your track record, that may not mean much if you are not able to properly advertise yourself to potential clients who don’t know […]
How to do Legal Marketing
Legal marketing is not about immediately spending thousands of dollars for immediate client calls, or being a charming person who is always outgoing. Legal marketing is something that takes time to grow, must have a solid plan, and must target the audience that needs the service your law firm provides. While it may seem like […]
How to Fix the Marketing at Your Firm
When you first start experimenting with marketing your law firm, mistakes are bound to happen. One of the most common mistakes of marketing any company stems from not having a clear plan or strategy thought out before starting. This leads to searching for leads in the dark, which can make you feel like you are […]
Law Firm Marketing vs Business Development
Sometimes law firms slip and have their marketing and business development efforts be at odds with each other. How much time do you spend for each strategy? How much of a budget are you supposed to allocate between marketing and business development? When you know how to take the strengths of each function, you can […]
What is Law Firm Marketing
Law firm marketing is showing up in front of potential clients who need your services. As a lawyer, it’s never been a more important time to make yourself stand out from the competition. With internet search being one of the most popular methods of finding a new business, your law firm is being affected by […]
What is a Legal Marketing Coordinator?
When you first open your law firm, you may have had the time to research, budget, and plan for advertising yourself. However, as your firm grows and cases begin to pile, you might find you don’t have as much time as before. The world of legal marketing changes every day, as do the needs and wants […]
Does a Mobile Website Help Your Law Firm?
When a potential client is searching for a lawyer, they are making a big decision. That person wants to invest in someone that they can trust, who will listen and understand their needs, and then represent them in a court case. It may be safe to assume that the person making this search is going […]
How Should You Add Content to Your Law Firm’s Website
A common lesson in digital marketing for your firm’s website is how fresh content may affect your google ratings. Written content is vital to the success of your website, it drives rankings and traffic. Content that is written poorly, or is neglected altogether, may not only harm the visibility of your website but can signal […]
Tips to Get Reviews From Customers For Your Business
Ask any business owner how they get most of their customers and the most common answer you will hear is word-of-mouth. What does word-of-mouth mean? It’s having customers who enjoyed your business so much that they wanted their friends and family to know about it. In other words, it’s a review! With the internet, much […]
Ardor Health Client Success Story
Market My Market started working with Ardor Health Solutions in 2015. At the time Ardor Health website was not responsive (mobile optimized), was running on an older backend (DotNetNuke) and had an average load time of over 10 seconds. Ardor Health came to Market My Market to design and build a new website. [us_separator show_line="1" line_width="default"]What Market[…]
What is a Facebook Pixel and What Does it Do?
If you are new to using Facebook’s marketing tools to market your business, you may be surprised to find out that their tools are actually pretty extensive. They offer much more than just a way of promoting your posts or ways to get more likes. One of the best tools Facebook has to offer is […]
Are My Paid Placements Working?
Just like many business owners doing SEO have been in the dark about their SEO working in the past, online directories and paid placement on websites are another tough one to decipher at times, even with the dashboards and “reports” that are sent. There are directories (especially in the legal realm) that salespeople will persistently […]
Interview with Blue Chip Pool Service – Client Success Story
Dan Hendersen has owned and operated Blue Chip Pool service since 2008 and started working with Market My Market in 2012 when he was looking to expand his business. Over the past 4 years Blue Chip Pool service has grown into one of the most prominent Pool Cleaning companies in South Florida. We sat down […]
Your Level of Involvement With an SEO Agency
The concept of hiring an SEO agency to assist with your digital marketing comes about for really a multitude of reasons: You don’t know SEO but understand it could potentially help your business You do know SEO and what SEO fundamentally does but it would be good to get an expert on-board to fill in […]
How to Learn More About SEO for Your Business
Let’s say you want to learn more about SEO, whether it is because you’d like to attempt some yourself or you’d like to be able to have more productive conversations with your SEO agency or consultant. Just read our Market My Market blog. OK, maybe not just our blog. There are different approaches you can […]
Parting Ways: Exploring the Notion of Whether an SEO Company Harmed Your Website
In our previous blog about “is my SEO working” we explored some of the reasons you would want to fundamentally call it quits and an overview of good indicators that support your decision. From strictly an SEO standpoint, you could argue that traffic, impressions, and rankings are quality indicators of progress, which are most likely […]
Parting Ways: When to Know Your SEO Just Isn’t Working
For me and the clients I work with, launching an SEO campaign is really exciting. You have a gameplan. You have goals. You have your scope of work in place to help them dominate their keywords, and get more leads than they anticipated (effectively growing their business into a new phase of success while hopefully exceeding expectations). […]
6 Signs That It’s Time To Hire A Marketing Agency
As your business grows you might start to hire assistants, marketing coordinators, sales people, or customer service representatives. Each one of these employees is in charge of a very specific task or portion of your business. After hiring one, you might come to find yourself asking a few questions: Would I save money if I hired […]
Choosing Between a Larger or Smaller Legal Marketing Company
I’ve worked in-house at law firms in the past, and have simultaneously experienced working with a large company. Currently, Market My Market can be considered a “smaller” legal marketing company, as a large portion of our clientele are lawyers. I’d be remiss if this entire blog was dedicated entirely to encouraging you to espouse smaller […]
How to Make the Most of Your Videos
Nowadays, it is relatively easy for someone to use a smartphone to film a tutorial video or overview of their business. I even did a search the other day that was something along the lines of “AC unit fan no longer working” and the first 5 results on YouTube were amateur videos, either using a […]
5 Free Apps to Boost Productivity in 2016
2015 was a great year for new applications in the productivity space. I probably utilize roughly 20 apps on a weekly basis for personal and business use. These 5 apps are sure to boost personal and business productivity in 2016. Slack Slack has been a staple of communication for our team. Slack has replaced both our […]
The Phonebook and Other Antiquities – Evaluating Older Marketing Tools
One of the more bizarre things I noticed in 2015 was how ineffective email had become in the campaigns I was doing for several clients, and the campaigns we were doing for Market My Market. As far as staying in front of new clients in the form of an e-newsletter, it was still a nice […]
The Basics of an Online Reputation Management Campaign
One of the most disheartening things for business owners nowadays is the fact that people like to resolve their issues online….on platforms like Google+ and Yelp….in the form of negative reviews and rants. We know that though there are plenty of people that are more than happy with our products and services, but all it […]
Getting Tweets Out at the Best Times on Twitter
Imagine if you didn’t need to guess what time is the best for getting maximum clicks and engagement for your business on twitter. No doubt, this is valuable information that we are constantly in search of, hoping to discover the best ways to utilize social media in terms of length, frequency and timing. Through Buffer, […]
10 Questions To Ask Your Search Marketing Team or Agency
We were recently hired to do a search marketing audit for a client. After reviewing the account we came up with 10 questions we asked in order to gauge the effectiveness of the current search marketing strategy. How often do you do a search query audit for negative keywords? Do you check to see what people are […]
Instagram & Marketing | How to Move the Needle of Your Results
People are now using Instagram worldwide to follow their passions and to share things they care about. Why wouldn’t your business want to target your Instagram messages in more effective ways? Rather than targeting people based on their age, location and gender, learn how to focus on reaching people based on the people, places and […]
Leaving the Era of the Faceless and the Age of the Face
Websites have been around for a while – those that have been made in the 90’s for businesses were likely remade sometime in the early 2000’s and perhaps again years later. We could argue that businesses have an online presence that has “cycles” that occur much quicker than those for people. Think about our generational workforce […]
7 Tips for Launching A PPC Campaign on A Budget
PPC can be very challenging when you’re working with a very limited budget. Looking for tips to stretch your budget? Tired of wasting money and not seeing results? We’ve listed a few tips here that can make a huge difference when launching a PPC campaign with a small budget. Price per click and suggested budget […]
Productivity Tools That We’ve Been Using
When there’s a lot going on, it is hard to stay organized. As a digital marketing agency, most of our work, correspondence, reporting, and organization occurs on our computers, if not almost entirely online/in the cloud. We’re not perfect when it comes to staying on top of everything, but we’re getting there thanks to the […]
Five Third Party Marketing Services and Tools That We Vouch For
Yelp Yelp is a search engine that aims at connecting people with local businesses. Business owners can create a free Yelp account and users then can post reviews about the business and rate it on a 1-5 star system. Yelp also sells ads to local businesses, these ads are labeled “Yelp Ads” when they appear […]
Google’s New Upgraded URL Feature Gives Advertisers More Insight and Options
Today Google announced that they are developing a new feature that will allow AdWord’s Advertisers to optimize their Adwords URL structure. Currently, anytime tracking needs to be adjusted, the entire destination URL needs to be updated. This leads to ad downtime and ultimately loss of clicks and revenue. With this new upgraded feature, advertisers will […]
Facebook’s Ad Prices Continue To Rise
When it comes to social media, Facebook is one of the most efficient sites out there for advertisers. According to reports, Facebook users are clicking on a lot more of the advertisements today than what they once did. Clickthrough rates have soared by 160 percent in just the first quarter alone. Year over year users are […]
Should I Have an E-Newsletter?
We had a client recently asking us if it was worth the time and effort to arrange for a newsletter that was worthwhile. The short answer is, yes it is almost beneficial if you have a mailing list (see our other blog on acquiring a mailing list!). Your newsletter isn’t going to be a game-changer, […]
The Importance of Your Mailing List and Growing It
Your mailing list is almost like a collection of your customers that value your brand or are potential prospects you will eventually want to keep as committed clients. It can potentially become your most personable method of reaching out to who you want with exclusive offers, promotions, newsletters, and other outreach programs. But how do […]
Google’s Analytics Academy – The Answer For Online Marketers
Google has awarded over 30,000 certificates of completion for their new Google Analytics Academy! The new course is the ideal offering for online marketeers that want to have a better understanding of the technical aspect of online marketing. The new academy debuted in October of 2013 and had an initial enrollment of over 145,000 students. […]
Google Updates Ad Extentions
People are always interacting and connecting with businesses across the world in any number of different ways. Calls are just one of those ways that people are able to connect with your business. It doesn’t matter where they are located, because a phone call can be completed from wherever they are. At the end of […]
Do Paid Leads Really Work for Businesses?
Like most business owners, it is always a struggle to obtain more leads. We turn to SEO, SEM, social media, and full-service marketing experts and employees to bring more customers through the door or have them pick up the phone and call us. Sometimes our efforts pay off with a steady flow of inquiries, but […]
Negotiating Placement on a Directory
If you have spoken with someone over at a directory and everything sounds good – solid traffic, nice site and search engine placement, helpful customer service – it is time to start negotiating placement on a directory. Keep this in mind – you should never pay the proposed initial cost of being on the directory. Also, […]
Do Online Business Directories Really Work?
Directories like YP and technically Yelp all typically depend on the industry, and depend on if you’re receiving an adequate return on investment for being on them. Some can range from as little as 20 dollars a month, with the directories with larger exposure moving into the hundreds. Though this blog isn’t about specifically EXACTLY […]
How Is Your Ad’s Position Determined in Google?
Google AdWords allows for advertisers to bid on keywords that trigger clickable ads in Google ‘s search results. Within AdWords is the Ad Rank, which determines the noticeability of your ads and cost-per-click. How is the Ad position determined during the ad auction-bidding process? For every query, an Ad Rank is calculated with the formula: […]
What is Webmaster Tools and Do I Need It?
Webmaster Tools essentially is a free web service offered by Google that assists in monitoring the index status of a website, ultimately leading to better visibility on search engines. Do you need it? Yes. Getting it can be as simple as giving it to your webmaster, but if you aren’t able to do that, we […]
Google Shopping Emerges from Beta
In response to the changing dynamic of the Search marketplace, tech giant and search dominator Google has finally rolled unleashed their Google Shopping Campaign model. The reason for the addition to Google’s suite of search tools is how well these product listing ads (PLAs) performed during the holiday seasons, when the technique was still in […]
The All-In-One Social Media Management Provider Sendible
Engage with your customers across multiple social media channels with Sendible. Market My Market is able to hook you up with a hassle free 30 day trial. The all-in-one social media management provider Sendible allows users to handle multiple accounts from an easy to use platform. It’s easy to produce quality content and brand awareness […]
Increase Organic Search Traffic with HitTail
Bring in more business with HitTail and increase your organic search traffic. Market My Market understands the importance and value of organic search traffic. Using the right keywords as part of your copywriting can fetch in more traffic. Traffic in SEO means business, the chance of someone wanting to buy your product or service goes […]
Social Communication Discussed at Like Minds Event in New York
Jeff Pulver, entrepreneur and producer of the #140Conf had some wise words about social communications and marketing during the Like Minds New York event. We were lucky enough to attend a session where Pulver pointed out 5 tips regarding social communication. Pulver noted the importance of social communication in marketing and how it can impact […]
Unconventional Marketing Going Viral
Once in a while we see incredible, smart, and sometime ridiculous marketing tactics that go viral. These days, good marketing can create a buzz and become viral within minutes. It doesn’t take many resources to create a good marketing campaign, however you do need to be willing to think outside of the box and take […]
Using Adwords for SEO Insight
Search Engine Optimization can yield powerful results. However, how do you measure the extent of the success SEO can bring? Interfaces such as Google AdWords or Bing Adcenter can provide much needed insight. With one of these tools you can measure the rate at which your site gathers impressions and which of those impressions convert […]
How To Set Up Your Business on Pinterest
Pinterest is a fun and engaging way to connect with people. For example, restaurant owners can pin (upload) pictures of new dishes they are testing out to show their followers. A home and business interior designer can share their work with the world by pinning the latest pictures of projects they are working on. Pinterest […]
Does Your Business Need a Mobile App?
56% of cell phone users in the United States own a smartphone. That is a large and fast growing market to try and capture. For certain businesses mobile presence is pivotal to attract and keep customers. Will a mobile app benefit your business? As a marketing agency, we have seen many business apps enter the […]
Social Media Trends To Watch Out For In 2014
For the New Year, give your business the agility and edge it deserves when it comes to social media. If you thought the bandwagon left already, you may want to rethink and hop on fast because your business will rely on it in 2014. Here are a few trends we’ve spotted: More Social Media Jobs […]
How To Create A LinkedIn Company Page
A LinkedIn company page is a great way to connect with people. You can recruit talent or showcase your company with LinkedIn. What is the advantage of being on LinkedIn? It has over 250 million users, all which are professionals seeking opportunities. Wait no longer and tap into this great resource by setting up your […]
4 Trends In Marketing for 2014
With an evolving consumer behavior, digital marketing is pushed to adopt and produce new content strategies. These changes in consumer consumption present opportunities and challenges. Sellers and companies can take the lead by servicing the needs of its clients and customers by tuning in to this change. Here are 4 upcoming trends to expect to […]
Buffer: Getting the Most Out of Your Social Network
We rarely write posts promoting specific products but after testing out “buffer app” over the past two week weeks we’ve got to say that it’s saved us time and frustration, but most importantly helped us optimize our social media presence. How It Works Head to www.bufferapp.com. Simply log into the buffer app via your Twitter […]
4 Ways to Market Your Company on Snapchat
For those who are unfamiliar, Snapchat is a photo sharing application for mobile smart phones that allow users to limit the viewing time of a photo sent from anywhere from 1 to 10 seconds. After the assigned time period is up the picture is deleted forever both from the users phone and Snapchat servers. Be […]
Content Generation 101
It is October of 2013, and we’re moving into what many SEO experts believe one of the last phases of being able to manipulate Google search engine results even in the slightest. The days of text cloaking, link farming, and broken link redirects may be over. What Google has said, over and over again for […]
Should I Market On A Local or National Scale?
In the same vein as products and services, there’s the almost unavoidable continuation of marketing on a local or national scale. Local tends to be a relatively small radius – typically the businesses radius of service and/or the farthest they ship their products. It is safe to say that if this extends beyond the confines […]
What to Ask an SEO Company: Part 2
When Should I Start Seeing Results? Unless your product is paid advertising, the answer should almost be never. Results depend on basically a few things: How competitive your market is How big your market is (do you compete in cities, states, or nationally/internationally? How much money you’re investing into your SEO campaign If your website […]
What to Ask an SEO Company: Part 1
So you’ve gotten to the point where you’re seeing a few companies you think would be a good match. You may have had your own variables work into it, such as the design and message of their website, some notable clientele they may have worked with and/or still retain, and reasonable prices at a glance […]
Things to Consider: Do They Focus Heavily on Getting You “Traffic”?
Everyone loves traffic to their site. It’s exciting to know that people are on it one way or another, browsing around, looking at what you created. But the point of traffic is ultimately to convert it into sales. The purpose of putting effort online for your business is really two things: branding and lead generation. […]
Things to Consider: Does the Site Sell You or Inform You?
Founders, and their employees, of internet marketing companies are typically very passionate about the work that they do. There is a lot of pride that goes into it, and they are pleased when their clients are excelling in their business when SEO and SEM techniques are working well. This passion extends beyond just providing good […]
Things to Consider: Do They Do Marketing for Small to Medium Businesses?
There are plenty of internet marketing companies out there that claim to excel in every aspect of internet marketing. They would likely claim that their experts are capable of turning around a business’s online presence with ease, but it is important to realize, marketing is multi-faceted and ranges from industry to industry, small to medium […]
Things to Consider: Does it Look Like Your Business Falls into a “Package”?
Your business is obviously unique. It always seem strange to see companies offering kinds of “packages”, as if SEO is a bouquet of various enticing flowers and chocolates. “Well do 20 links, 10 blogs, 1 hour of optimization, 3 articles, etc etc.” Though it is nice that is fairly transparent on what you’re getting, there […]
Things to Consider: Do They Make Promises?
From all of us at Market My Market, this is kind of an Internet Marketing 101 moment. Essentially, you can’t make promises, and if you are, you probably shouldn’t be. Promises can come in many, many different forms, most commonly: “We’ll get you on the front page of Google!” “We’ll double your revenue in 3 […]
What to Look for in an SEO Company
If you are reading this, then you either (or are probably) realizing that internet marketing is becoming essential to your business survival in this day and age. With commerce continuing to immensely shift online, and your competitors upping their game in that respect, you understand that this is a move that has to be done […]
EP 133 – November Reflection
Join the Legal Mastermind Podcast hosts Chase and Ryan as they reflect on episodes from late October and throughout November in this special episode featuring Marques Ogden, Chris Hood, Dr. Shannon Prince, and Brian Vogel. Marques Ogden is a former NFL athlete, Author, Celebrity Success Coach, and Commentator. Marques speaks publicly across the country and […]
EP 132 – Debbie Ausburn – Adding Value to Your Firm by Listening to Your Clients
Debbie Ausburn is a Partner and Member of Taylor English’s Litigation and Dispute Resolution Department. She focuses on advising and defending youth-serving organizations. Find out more about Debbie Ausburn here: http://www.debbieausburn.com/ Ausburn’s background has given her unique insights into defending child care centers and ultimately led to her first book, “Raising Other People’s Children: What […]
EP 131 – Dr. Shannon Prince – Concrete Skills Anyone Can Use For Racial Justice in Their Community
Dr. Shannon Prince is an Associate at Boies, Schiller, & Flexner in New York. Dr. Prince practices complex litigation and dispute resolution in a variety of areas. Dr. Shannon Prince’s new book “Tactics for Racial Justice: Building an Antiracist Organization and Community” can be found at the link below. Use the discount code “FLY21” to […]
EP 130 – Chris Hood – The Future of Artificial Intelligence
Chris Hood is the Head of Business Innovation & Strategy at Google as well as a passionate digital strategist, podcast host, professor, and writer. Chris is a passionate storyteller and has made it an essential part of his career. With a background heavily immersed in media and entertainment, Chris’ focus is targeted towards mechanisms and […]
EP 129 – Brian Vogel – Purchasing Leads, Cases and Finding The Right Marketing Partner
Brian Vogel is a Senior Business Development Executive at Velawcity who brings over 20 years of sales experience to the company. Brian’s primary focus has been legal marketing, but he has extensive experience in building sales teams, growing revenue, and expanding their footprint. Brian’s work in mass torts is not only a passion for him […]
EP 128 – Marques Ogden – Finding the Right Mindset as a Leader
Marques Ogden is a former NFL athlete, Author, Celebrity Success Coach, and Commentator. Marques speaks publicly across the country and helps encourage leaders across the globe on becoming better leaders for their businesses and teams. On This Episode, We Discuss… Being A Great Leader & Resource to Your Team The Six Competencies for Leaders Serving […]
EP 127 – Mark M. Bello – Transforming Real Life Issues into Novels
Mark M. Bello is a former attorney and civil justice advocate turned author who has written a series of 7 books including a novella and a soon-to-be children’s book series. Bello takes real-life issues in American and global news and turns them into thrilling, captivating stories. He explores each idea to its fullest and isn’t […]
EP 126 – Trevor Ewen – Finding Out if Your Firm Needs a Custom Software Solution
Trevor Ewen is the CEO of the Southport Technology Group, a custom software development firm. STG targets decent-size businesses that are tech-enabled with a fair amount of technology throughout their business, but not their primary focus. On This Episode, We Discuss… Finding the Need for Custom Software in Your Firm Making Customer Development Easier Isolating […]
EP 125 – Chase Williams & Ryan Klein – How Law Firms Will Win in 2022 Part 2
In part two, hosts Chase Williams and Ryan Klein continue to predict how law firms can win in the upcoming year. On This Episode, We Discuss… Having a Comprehensive Technical Audit Performed for Their Website Partnering With Transparent, Honest Vendors That Will Help Them Succeed Continuing to Increase Social Validation Understanding Vanity Keywords are More […]
EP 124 – Adam Rossen – Creating a Community with Your Firm
Adam D. Rossen is the founder of the Rossen Law Firm and is currently based in Broward County, Florida. Rossen started in the prosecutor’s office after law school and left to start his own practice with a fellow friend and attorney. Rossen has earned multiple legal awards such as a 10.0 perfect rating on AVVO […]
EP 123 – Chase Williams & Ryan Klein – How Law Firms WIll Win in 2022 Part 1
The Legal Mastermind Podcast Hosts Chase Williams and Ryan Klein revisit a popular episode where the two feature their predictions for law firms that will help them win in the upcoming year. On This Episode, We Discuss… The Segmentation and Tracking of New Potential Clients Adopting an Official Outlook on Your Firm Being a Business […]
EP 122 – Best of August
The Legal Mastermind Podcast presents the Best of August. A collection of clips and the best segments from the past month. Join hosts Ryan Klein and Chase Williams in looking back at August and the incredible guests that appeared on the show. Featuring Rob Hadden, Sabrina Shaheen Cronin, Jason Parr, Luke Russell, and Curtis Boyd; […]
EP 121 – Stephen Barth – Hospitality Law 101
Stephen Barth, the author of Hospitality Law and Intelligent Emotions, is an attorney, and the founder of HospitalityLawyer.com. For more information, visit Stephen’s personal website here: https://stephenbarth.com/ HospitalityLawyer.com is a worldwide network of attorneys that focus on hospitality, travel, and tourism issues. A marketing conduit for suppliers of legal, safety, and security solutions to reach […]
EP 120 – Jason Parr – Expanding Your Practice to Cover State and Local Tax
Jason Parr is the President and CEO of Peisner Johnson. Parr has been with the Texas-based state and local tax firm for 25 years. He focuses on Sales Tax Return Services (STRS), Nexus Studies, Taxability Research, Due Diligence, Audit Support, and Tax Recovery. Visit Peisner Johnson’s website here: https://peisnerjohnson.com/ On This Episode, We Discuss… How […]
EP 119 – Sabrina Shaheen Cronin – Growing the Community Within Your Firm
Sabrina Shaheen Cronin is a true role model for today’s single working parents. Sabrina is a recognized motivational speaker, business strategist coach, and attorney. Sabrina helps families cope with co-parenting dilemmas in today’s challenging environment. Sabrina is the founder of The Cronin Law Firm in Bloomfield Hills, Michigan. Her online classes and nationwide workshops are […]
EP 118 – Curtis Boyd – The Balance of Negative vs. Positive Reviews
Curtis Boyd is the founder of Objection Co, an online review protection and fraud detection software company. Objection helps law firms all over the country deal with fake reviews from competitors, untruthful customers, and bots. They also help law firms identify competitors purchasing fake positive reviews too. Curtis Boyd is an entrepreneur, going from nursing […]
EP 117 – Luke Russell – How to Capture the Human Element in Advertising
Luke Russell founded Russell Media in 2009 after working in web development since 2006. Russell Media was created out of a desire to fill real marketing needs. Not to be another company trying to make a buck. Russell Media uses Mass Tort Advertising for their clients and offers many effective ways to advertise. Check out […]
EP 116 – Rob Hadden – The Importance of Having an Outsourced Mentor for Law Firm Associates
Rob Hadden has mentored and recruited many law firm associates over his 23-year career as a trial lawyer. His clients have included individuals in law firms ranging from 130 attorneys to boutique firms. He is the Founder of Summit Driven, which offers coaching, mentoring, and training for law firm associates. Law firm associates need ongoing […]
EP 115 – Chase Williams & Ryan Klein – Misconceptions in the SEO Marketplace
Legal Mastermind Podcast hosts Chase Williams and Ryan Klein bring shine some light on recent misconceptions in the SEO and marketing strategy marketplaces. On This Episode, We Discuss… Removing Links for SEO Strategy Deciding Between Content or SEO Cookies & LSA Ads aren’t Going Anywhere SEO is Not Dead
EP 114 – Best Of Legal Mastermind Podcast Vol 2
This week’s show is the Legal Mastermind Podcast’s Vol 2 featuring guests: Michael Mogill, Harlan Schillinger, Ken Hardison, Elsie Buie, and Mike Morse. On This Episode, We Discuss… investing in Social Media can Benefit Your Firm Using Zoom and Other Virtual Meeting Spaces During COVID-19 Giving Value in What You Do Importance of Approachability as […]
EP 113 – Best of Legal Mastermind Podcast Vol 1
This week’s show of the Legal Mastermind Podcast is the Best of Legal Mastermind Podcast Vol 1 featuring guests: John Warrillow, Tangi Carter, Joey Coleman, Kwame Christian, and Michael Gerber! On This Episode, We Discuss… Recognizing Social Injustice and What Constitutes Action. Having an Interest in Selling Your Practice Correlation in Quality of Clients and […]
EP 112 – John Reed – Building a Profitable Law Practice Without Selling Yourself
John Reed is Rain BDM’s founder and chief relationship builder. With a unique background in law, marketing, and sales, he utilizes his particular set of skills to help our clients distinguish themselves from the competition and differentiate themselves in the legal marketplace. John is a frequent speaker and writer on legal marketing and client development […]
EP 111 – Janet Falk – How Media Strategy Should be Part of Litigation Strategy
Janet Falk is the Founder and Chief Strategist at Falk Communications and Research. Check out Janet’s company here: https://janetlfalk.com/ On This Episode, We Discuss… How to come up with talking points with reporters Prepare to announce the case when you represent the plaintiff Prepare to defend your client Be aware of the Rules of Professional […]
EP 110 – Sachin Bakhai – Top KPIs Every Law Firm Should Be Tracking
Sachin Bakhai is the Founder and CEO of LawKPIs, a company that assists in helping law firms grow, be more profitable, increase billable utilization, and focus on their best-fit clients. Visit LawKPIs here: https://www.lawkpis.com/ On This Episode, We Discuss… Top KPIs Every Law Firm Should be Tracking Best Practices Helping Law Firms in Need of […]
EP 109 – Cynthia Kaiser – Identifying Tools and Strategies for Effective Communication
Cynthia Kaiser founded Kaiser Advisors LLC after twenty years as the in-house Chief Marketing Officer for various AMLaw 200 law firms. Kaiser Advisors LLC shares Cynthia’s passion by helping others to communicate more effectively. Explore Cynthia’s manuscript “Understanding Attachment Styles in Communication Behavior” at https://books2read.com/u/mgGnBR where you can read and review. On This Episode, We […]
EP 108 – Lisa Gonzalez – What The Heck is EOS?
Running your business on EOS can change your life. Lisa implemented EOS and experienced the benefits for her business and now is a full-time EOS implementer. Before becoming a Professional EOS Implementer, Lisa was a business lawyer, specializing in employment defense law. Two decades ago, she joined her family’s business, a remodeling company. The company […]
Ep 107 – Ali Katz- Think Like An Entrepreneur, Not Just A Lawyer
Ali Katz is the CEO of New Law Business Model, a relational lawyer, entrepreneur, founder, matriarch, and new economy personal finance expert. On This Episode, We Discuss… Transforming the legal industry by taking risks Thinking outside the traditional service packages.
Ep 106 – Cathy Miron – Malware & Cybersecurity
Cathy Miron is an expert in securing business data. Miron is the President and CEO of eSilo, a company that provides solutions backed by technical support. eSilo believes that every small business owner deserves to have their vital information protected and secure. Miron specializes in data protection, cybersecurity, and digital transformation and has written several […]
EP 105 – Elizabeth Franklin-Best – White Collar Crimes & Cryptocurrency
Elizabeth Franklin-Best is the Owner and Criminal Defense Attorney at Elizabeth Franklin-Best, P.C. She has been in the legal industry for the past 20 years and began looking for more interesting cases recently. Her practice now focuses on more sophisticated financial crimes such as white-collar crime, federal post conviction, federal criminal defense. Elizabeth’s firm accepts […]
EP 104 – Ammon Collins – Using SMS Text Messaging To Communicate with New Leads and Clients
Ammon Collins is the Co-Founder and CEO of INCA Co. Ammon started his entrepreneurial journey after his car broke down one day. Ammon called several auto shops during business hours looking for a quote that day. After 3 missed calls, the 4th auto shop was the only one to answer and ended up receiving his […]
EP 103 – Elise Buie – Growing Your Law Firm Despite the Impact of COVID-19
Elise Buie is the Owner and an Attorney at Elise Buie Family Law Group in Seattle, Washington. You can reach out to Elise through her website at elisebuiefamilylaw.com or begin listening to her podcast, Maximum Mom, on all podcasting platforms. On This Episode, We Discuss … • Navigating the Beginning of the Pandemic• Importance of […]
EP 102 – Chase Williams and Ryan Klein – Insight on Podcasting and Discussing 100 Episodes and Beyond
Podcast co-hosts, Chase and Ryan, are back for a special episode to discuss the first 100 episodes of the Legal Mastermind Podcast and how they got to this point. If you have any questions, please reach out to firstname.lastname@example.org or email@example.com. On This Episode, We Discuss … • Establishing Your Why of the Podcast• Follow-Through […]
EP 101 – Teri Karjala – Transforming Thoughts to Have a Bigger Impact on the World You Are Serving
Teri Karjala is a Transformational Life Strategist, which is helping take people from old belief systems and step into new possibilities. Teri has tons of tools that she shares in her book. You can get the book for the cost of shipping at www.bethemagicofyou.com and receive resources on how to take care of yourself on […]
EP 100 – Michael E. Gerber – Deciphering a Law Firm Owners Best Use of Time for Firm Growth
Michael Gerber is the Author of E-Myth Books. E-Myth Books are all about small business entrepreneurship, leadership, and management. He is also recognized as Inc. Magazine’s “#1 Small Business Guru”. If interested in learning more about Michael or in purchasing one of his books, visit his website at https://www.michaelegerbercompanies.com/theemythlibrary/ On This Episode, We Discuss … […]
EP 99 – John Warrillow – How to Build Your Law Firm to Have the Ability to Sell
John Warrillow is the Author of Built to Sell, The Automatic Customer, and The Art of Selling Your Business recently released in January 2021. John also has a podcast “Built to Sell” that you can find on builttosell.com with new episodes releasing every week. On This Episode, We Discuss … First Steps to Take in […]
EP 98 – Brian Cuban – Being an Advocate in the Legal Industry
Brian Cuban is Best-Selling Author of The Addicted Lawyer. He understands the pressures that come with the legal profession both as a solo practitioner and as a part of a mid-size law firm. If you would like to get in contact with Brian or reach out to him with additional questions, you can reach him […]
EP 97 – Jason Rosoff – Creating a Culture of Radical Candor Within Your Firm
Jason Rosoff is the Co-Founder and CEO of Radical Candor. Radical Candor is a framework for thinking about how to build stronger relationships with the people that you work with and collaborate to achieve amazing results. If you are interested in learning more about Radical Candor, visit their website at https://www.radicalcandor.com. On This Episode, We […]
EP 96 – Charley Mann – Evaluating Where Your Law Firm Should Be
Charley Mann is the President and Lead Coach of Great Legal Marketing. Charley has been working in the legal industry for over 10 years now. To learn more about the Mastermind Groups that Charley is involved in, visit www.greatlegalmarketing.com and search for the ‘Hero’ and ‘Icon’ programs and schedule a strategy session. On This Episode, […]
EP 95 – Stacey Brown Randall – Growing Your Business Through Referrals Without Having to Ask for Them
Stacey Brown Randall is an Expert Consultant and Author of Generating Referrals Without Asking. Stacey had an HR Consulting Firm and made it just over 4 years and the best thing that she learned through failing was how to do it better. Her first year as a business coach, her business grew and she received […]
EP 94 – Denny Newberry – How to Build Your Outbound Referral Network
Denny Newberry is the Co-Founder of Captorra and Intake Conversion Experts (ICE). He has been working in the legal industry for over 10 years now. If you are interested in reaching out to Denny, you can email him at firstname.lastname@example.org or visit their website at www.captorra.com to learn more. On This Episode, We Discuss … […]
EP 93 – Ben Glass – Managing and Balancing Your Business and Your Life
Ben Glass is the Founder and CEO of Great Legal Marketing and Ben Glass Law. One of the book’s that Ben mentions the most to his clients is Deep Work by Cal Newport – check out the book on Amazon here. To learn more about Ben and to see how he is leading the legal […]
EP 92 – Eric Bersano – Is Mass Torts Right for You and Your Firm?
Eric Bersano is the Vice President of Business Development at Market My Market. Eric has been in the legal marketing industry for quite some time and focused specifically on mass torts for the past 10 years. If you would like to reach out to Eric with any additional questions, please email him at email@example.com or […]
EP 91 – Chase Williams and Ryan Klein – The Transparency of Marketing
On This Episode, Chase & Ryan Discuss … The Only Secret in Marketing is the Process How Is Tracking So Easy These Days? Is Keeping Track of Hundreds of Keywords That Important? Keeping Track of Content Marketing and Content Plans Honesty and Transparency in Reporting and Strategies If you are interested in a deeper look […]
EP 90 – Joey Coleman – Never Lose a Client Again – The Distinction Between Customer Experience and Customer Service
Joey Coleman is a former criminal defense attorney and author of “Never Lose Another Customer Again: Turn Any Sale into a Lifelong Loyalty in 100 Days”. Joey has since been helping organizations retain their customers and is now a full-time speaker, writer, and consultant on customer experience. To learn more about Joey and his many […]
EP 89 – Nicole Clark – Utilizing Data Analytics to Make Credible Decisions for Your Firm
Nicole Clark is the Founder and CEO of Trellis Research Inc. Nicole is a Litigator and practiced a lot at the state court level doing employment and class action work. Nicole found the courage to jump from practicing to bring Trellis to other litigators. She knew that having data was a huge competitive advantage as […]
EP 88 – Richard Sackett – The Key To Finding Out Why Customers Choose You
Richard Sackett is the Founder of Group Matrix Advertising. He has been in the marketing / legal marketing agency world for the past 50 years. Richard and Morris Bart developed the systems and motivations that are the red rock of just about everyone’s ad and marketing program in the legal field today. Time of Day […]
EP 87 – Ryan Klein and Chase Williams – How Law Firms Will Win in 2021 PT 2
Ryan and Chase are back to discuss what your law firm needs to be doing in 2021 to be set up for success. On part 2 of this 2-part podcast episode, the topics include: • Perfecting Your Intake and Follow-Up Process• Having a Plan in Place for Reviews• Optimizing Local SEO• Finding Where You Fit […]
EP 86 – Carol Greenwald – The Importance of Strategic Networking with Your Personality in Mind
Carol Greenwald has written several books on networking, growing law firms, and has over 20 years of experience in-house and as a consultant. Carol started her career in academics and after a few years, she decided to transition into speech writing. After writing speeches, one of her clients hired her as an in-house newsletter editor […]
EP 85 – Ryan Klein and Chase Williams – How Law Firms Will Win in 2021 PT 1
On this special episode, Ryan and Chase discuss what your law firm needs to be doing in 2021 to be set up for success. Topics covered in the 1st part of this 2 part podcast include: Evaluating Your Technology / Tech Stack Taking Your Content Strategy to The Next Level LSA / Google Local Service […]
EP 84 – Richard Lau – Strategizing Your Domain Name to be Helpful to Everyone, Including Your Clients
Richard Lau is the Founder of Logo.com. He currently has logo.com, face.com, coffee.com, short.com, rides.com, as well as others. In the past, he has owned many other domains including resume.com and weed.com. On This Episode, We Discuss… How to Protect Your Brand Name Online Options for Purchasing Domain Names Different Industries Using Alternate Extensions
EP 83 – Lauren Osborne – Utilizing SEO to Build Up Website Authority and Content
Lauren Osborne is the Business Development Officer at TLD Law and has been with the company for about 2 years now. TLD Law is a full-service firm that will be celebrating its 60th year in business in 2021. Lauren works with the partners individually to develop their specific practice areas. If you are interested in […]
EP 82 – Amy Adams – Making High-Level Decisions by Capturing and Analyzing the Data Your Firm Gets Everyday
Amy Adams is the Director of Business Development at Loeb Law Firm. She previously had an online business as an original Etsy shop founder. For the past 5 years, she has brought that entrepreneurial DNA to where she is at now and helps her team grow the business. She has come from a family of […]
EP 81 – Frank Ramos – How To Take Your LinkedIn Conversations Offline
Frank Ramos is the Managing Partner at Clarke Silverglate in Miami, Florida. There are about ten attorneys at the firm who do a mix of litigation, commercial products, and employment. On This Episode, We Discuss… Reaching Out to Connections You Want to Create a Relationship With Producing Content on LinkedIn and Engaging in Others’ Content […]
EP 80 – Katherine Taylor – Finding a Niche in Creating a Referral System
Katherine Taylor is the Owner and Founder of Taylor Legal which focuses on representing small business owners. When she first began her law practice, she started at a large law firm in Baltimore, Maryland. When she left the law firm, she was in local government, essentially in-house counsel for a local government. Katherine then decided […]
EP 79 – Emily Baker – Building the Business You Want Around the Life You Want
Emily Baker, also known as The Badass Lawyer, is the Host of Get Legit Law and Sh!t Podcast and helps online businesses with all of their legal aspects. She made the jump to starting her own business in 2017 after 10 years working as a District Attorney in Long Beach, California. On This Episode, […]
EP 78 – Chris Walker – Navigating the Negative Reviews Your Law Firm May Receive
Chris Walker is the Senior Agency Account Executive at GatherUp. He has been working in digital marketing for the past 17 years in several different capacities. Before Chris joined GatherUp, he managed a sales team and an account management team at a local firm in Toronto. One thing that they did for their clients was […]
EP 77 – Michael Bond – Embracing Social Media and Gauging Your Share of Media Across the Internet
Michael Bond is the Senior Media Director at Blattel Communications. Michael has been involved in legal marketing now for 15+ years. He has held several in-house positions in New Jersey as well as California and transitioned to Blattel Communications about 10 years ago. Blattel Communications meshed well with what Michael loves in life, which is […]
EP 76 – Paul Samakow – How Your Firm Can Dominate in the Hispanic Market
Paul Samakow is a Personal Injury Lawyer and Author. He has been working in the Washington DC area for the past 40 years and entered into personal injury around the 5-year mark. The local Hispanic community in DC didn’t have anyone talking to them, so he started running small ads in newspapers and the phone […]
EP 75 – Ben Walker – How to Save Money and Increase Efficiency Through Transcription
Intro[Ben]: So, it saves the law firm a ton of time and hassle because some of them have their legal assistants or paralegals transcribing when they should be doing other stuff, or it’s 4:00 in the afternoon and they’re like, “oh man, I need this hour-and-a-half hearing transcribed in the next day.” The paralegal can’t get […]
EP 73 – Mike Morse – The Roadmap to Taking Your Firm from Unpredictability to Profitability
Mike Morse is the Author of Fireproof and Founder of Mike Morse Law Firm, the largest personal injury firm in Michigan. Mike has been practicing law for the past 28 years. In 2011, he lost all of his business and decided to take everything that he had learned to television. With all of the things […]
EP 72 – Tangi Carter – How to Attract the Ideal Client and How to Weed Out the Bad Clients
Tangi Carter is the Owner of Tangi Carter Law Firm and Business Mentor and Coach at The Peaceful Lawyer. Tangi began practicing in Florida right out of law school and she started out as a Public Defender at the age of 25. She started learning how to network, who the judges were and what their […]
EP 71 – Brett Trembly – Utilizing Virtual Staffing Within Your Law Firm
Brett Trembly is the Founder of Get Staffed Up as well as the Founder of Trembly Law Firm. Brett started his law firm in 2011 in Miami, Florida. In 2018, Brett and his partner started Get Staffed Up as ‘the ultimate side hustle’. Their strategy was to get a few clients and then build out […]
EP 70 – Nat Slavin – How to Gather Feedback and Create Loyalty Within Your Clients for a Better Experience
Nat Slavin is the Partner and Co-Founder of Wicker Park Group. He has been talking to lawyers for over 25 years about how to bring a clear voice to their clients. Nat and his partner started Wicker Park Group in 2007 and for the last 13 years, they have been primarily doing direct client feedback. […]
EP 69 – David Miller – Expanding Your Practice to Incorporate Niches Your Competition is Overlooking
David Miller started his career in finance and investment banking and he worked on collateralized debt obligations. When the financial collapse occurred in 2008, David was just finishing up law school and with his previous background and experiences, he transitioned into a securities litigation practice. He teamed up with his current partner, Tom McCulloch, who […]
EP 68 – Elise Holtzman – Developing Your Law Firm from a Business Development Standpoint
Elise Holtzman is the President and Founder of The Lawyer’s Edge. Elise is an experienced attorney, certified professional coach, and consultant. She is a former lawyer, no longer practicing law, and practiced in the area of commercial real estate transactions for two New York City law firms. When she was practicing law, she found that […]
EP 67 – Kirk Smith – How Lawyers Can Add Value and Enhance Experiences for Clients That Have Been Taken Advantage Of
Kirk Smith is a Managing Partner at Shepherd, Smith, Edwards & Kantas, LLP. He has been practicing law for over 21 years. Kirk’s firm largely represents consumers against brokerage firms or investment advisors and they look to help consumers that may have been taken advantage of either in their portfolio or retirement savings. On This […]
EP 66 – Peter Walts – Building Business Development Through IP and Value Proposition
Peter Walts is the Founder and CEO of Centropy Group as well as the COO of Employment Law Alliance, otherwise known as ELA. Peter is focused on creating new value and client momentum through business strategy, alliances, licensing, and transactions. He has been in this business for about 20 years now and has enjoyed helping […]
EP 65 – Terri Pepper Gavulic – Benefits to Being in a Law Firm Networking Group to Obtain Referrals and Expert Opinions
Terri Pepper Gavulic is the Chief Business Officer of TerraLex. TerraLex started as a referral network nearly 30 years ago and now, they are a membership network by invitation only. TerraLex has made a conscious effort to morph from being solely a referral network to having a platform for their members to collaborate which gives […]
EP 64 – Doug Ott – Getting to Know Your Contacts on a Personal Level to Improve Business Development
Doug Ott is the Founder of Doug Ott Consulting, LLC. Doug has been coaching and mentoring lawyers and accountants for the past 15 years and has been in business development for his entire career, over 30 years. He opened his own consulting practice about 4 years ago. Doug realized that there was a huge need […]
EP 63 – Chase Williams and Ryan Klein – Why You Need to Start the Approval Process for the Biggest Google Update in Years
On This Episode, We Discuss …• Why the Legal Local Service Ads Are Important to You?• Where to Begin with Google Screened Local Service Ads• Frequently Asked Questions Regarding Google Local Service Ads
EP 62 – Jason Levin – Getting Started with a Business Development Plan to Raise Your Profile
Jason Levin is the Founder and Owner of ReadySetLaunch. Jason implements a specific set of tools and approaches that lawyers should be used for law firm business development. ReadySetLaunch has been around for nearly 9 years as a full-service coaching and training company for attorneys doing business development and helping firms create and execute a […]
EP 61 – Michelle King – How to Pitch Yourself to the Media to Effectively Position Your Law Firm
Michelle King is the President and Founder of Reputation Ink. Reputation Ink is a public relations and content marketing firm working mostly with law firms. The primary service they provide is getting attorneys and law firms in the media. On the content side, Reputation Ink work with firms to figure out what kind of content […]
EP 60 – Alycia Sutor – Selling as an Act of Service to Become Authentic in Your Business Development
Alycia Sutor is the Managing Director at GrowthPlay and leads the Professional Services Team. She has more than 20 years of experience helping lawyers and executives accelerate their sales performance and revenue growth. Alycia began in this industry when she discovered the opportunity to help lawyers rethink how they bring themselves into being so that […]
EP 59 – Bryan Sklover – Enhancing Digital Communication to Get Your Point Across in the Most Effective Way
Bryan Sklover is an On-Air Personality and has worked in the broadcasting industry for the past 18 years. He has been with iHeartRadio on 101.1 WJRR, a PA Announcer for the Orlando Solar Bears Hockey Team, producing the Mike Harvey Show, as well as being involved with other sports teams including Orlando Magic and Tampa […]
EP 58 – Mary Balistreri – How Great Leaders Build Trust and Get Extraordinary Results
Mary Balistreri is the Business Development and Leadership Coach at Quarles and Brady. She coaches attorneys both in groups and individually to develop action plans and strategies to in turn develop business. Mary focuses on discovering tactics to help individuals grow to their full potential. She is also certified in Conversational Intelligence. On This Episode, […]
EP 57 – Harlan Schillinger – The Most Common Gap Law Firms Need to Address to Increase Their Bottom Line Quickly
Harlan Schillinger is widely recognized as the “Grandfather of Legal Advertising”. He invented television advertising in the legal community when no one else was doing it. He began his career in television work in 1975 and began creating a series of television commercials for the legal category in 1977. On This Episode, We Discuss… Determining […]
EP 56 – Tim Corcoran – Learning to Adapt and Thrive as a Law Firm in the Ever-Changing Market
Tim Corcoran is a Legal Management Consultant with offices in New York, Charlottesville, and Sydney as a global client base. He is a keynote speaker, author, as well as a legal commentator and has been in the industry for the past 2 decades as a corporate executive. The things that he talks about and where […]
EP 55 – Keith Newstrom – The Ins and Outs of Increasing Your Leads and Number of Signed Cases
Keith Newstrom has over a decade of experience in the legal marketing industry and is currently the Business Development Manager at Intake Conversion Experts (ICE). ICE has assisted over 200 Law firms and has retained over 40,000 cases. On This Episode, We Discuss… Buying Leads and Why Directories Are Still Relevant Recommendations from Keith on […]
EP 53 – Bruce Segall – Taking Advantage of LinkedIn’s Features to Boost Your Profile to Its Full Potential
Bruce Segall is the President of Marketing Sense for Business. He works with both law firms and small to mid-size business firms to help professionals stand out in the crowded business world. He has worked in the marketing industry throughout his entire career. He began with MasterCard and Citibank working in their marketing departments and […]
EP 52 – William Umansky – Growing Your Practice Through Being a Leader in Your Community
William Umansky is the Managing Partner of Umansky Law Firm. William became a lawyer over 28 years ago and started as a prosecutor. William started his own firm after working on some defense work. He handles personal injury cases including car accidents, truck accidents, motorcycle accidents, sex abuse, and more. William is also an author […]
EP 51 – Ken Hardison – Catching Up and Cleaning Up to Prepare for When Everything Lifts After COVID-19
Ken Hardison is the Founder and President of PILMMA, the Personal injury Lawyers Marketing and Management Association. Ken and the PILMMA Team use marketing and management resources dedicated to attorneys. On This Episode, We Discuss… Secrets of Successful People Using Zoom and Other Virtual Meeting Spaces Giving Value in What You Do
EP 50 – Brian Basinger – Understanding the PPP Loan and What It Can Do For Your Firm
Brian Basinger is the Founder and Principal of Basinger CPA. Brian is a Certified Public Accountant and a Certified Tax Coach and helps small business owners navigate accounting, bookkeeping, and tax preparation. Basinger CPA is a strategic advisory firm that goes in-depth in helping their clients on tax planning, accounting, and cash flow forecasting. On […]
EP 49 – Catherine MacDonagh – Using Lean and Six Sigma to Improve Project Efficiency Within Your Firm
Catherine MacDonagh is the founder of Legal Lean Sigma Institute and the developer of Legal Lean Sigma and the award-winning Legal Workout. She teaches and provides training and consulting services with a focus in project improvement, project management, operational and process excellence, organizational development, and strategy. On This Episode, We Discuss… • Understanding Lean and […]
EP 48 – Chase Williams & Ryan Klein – Optimizing Your Tech Stack & Creating the Best Experience for Your Customers When They Visit Your Site
Digital marketing is always evolving and there is always a new piece of software that you could be implementing in your site to make it run faster, have a better customer experience, or just to one-up your marketing game. Software is likely a solution to some of the issues or gaps that you may be […]
EP 47 – Kwasi Bowman – Forming Litigation Strategies and Utilizing AI to Make Data Driven Decisions and Win Cases
Kwasi Bowman is the Director of Account Management at Gavelytics. Gavelytics is a company that goes through records within state courts and extracts information on judge behavior to give litigators. Kwasi’s role within the company is to take care of current clients and make sure that they are aware of how to use the technology. […]
EP 46 – Kwame Christian – Having Conversations with Clients, Employees, and Your Community About Race and Injustice
Kwame Christian is the Director of the American Negotiation Institute where he conducts negotiation and conflict management workshops around the country. He is also author of the Amazon best seller – “Nobody Will Play With Me: How to Use Compassionate Curiosity to Find Confidence in Conflict” and the host of the world’s most popular negotiation […]
EP 45 – Ted DeBettencourt – Increasing Your Law Firm’s Total Leads by Introducing Chat on Your Website
Ted DeBettencourt is the Co-Founder of Juvo Leads. Ted has been working in the legal marketing industry for over 11 years now and began Juvo Leads with his partner about 3 years ago after running a small legal marketing agency himself. Juvo Leads is a complete lead capture and tracking company for law firms and […]
EP 44 – James Moorhouse – Looking Beyond Your Backyard for Law Firm Growth Opportunities
James Moorhouse has been in the legal marketing industry for over 20 years now, after beginning in 1999. James learned many tricks of the trade from his mentor in his time at Wallin and Klarich. He has since ventured into different roles and is currently consulting with attorneys at JPM 4 Marketing. On This Episode, […]
EP 43 – Paul Faust – One Tool You May Be Overlooking in Your Current Marketing Plan That Could Help Grow Your Business
Paul Faust is the President and Co-Founder of Ringboost. Ringboost has a passion for helping business owners grow any way they can and they are all about providing companies and firms with numbers that they can use in their marketing to drive more voice interaction. Paul oversees the sales and marketing functions of Ringboost, working […]
EP 42 – Grace Montealegre – Discovering Marketing Automation and Its Significance Throughout Your Client’s Life Cycle
Grace Montealegre is the Vice President of Marketing for Persist Communications as well as the Vice President of Marketing for Gacovino & Lake Law Firm. Grace has over 15 years of experience in legal marketing with over 20 years of experience in marketing as a whole. She started with import and export law and has […]
EP 41 – Dan Brian – Utilizing the Value in Content to Get Your Audience Enagaged and Increase Brand Awareness
Dan Brian is the Director of Digital Marketing at Riddle & Brantley, LLP. He has been in the Digital Marketing Industry for over 14 years and primarily worked in the agency world when he first began his career. Dan developed a love for applying scrappier startup tactics and strategies to online marketing. On This Episode, […]
EP 40 – Andy Edelstein – Making Your Firm Stand Out
Andy Edelstein is the Copywriter and Creative Director for Edelstein Communications. He spent nearly two decades working on Madison Avenue among the “Mad Men” before taking his business freelance in 2001. He specializes in the legal industry, but also has significant experience in B2B, Technology, Financial Services, and Healthcare. Andy is an active member and […]
EP 39 – Talien Barsamian – Building Communication to Give Your Clients the Best Experience
Talien is the Director of Bankruptcy Operations at McFarlin LLP and has been working in the legal industry for nearly 12 years. On This Episode, We Discuss … • What Clients Are Looking For When Choosing a Firm• Listening During Initial Contact / First Impression• Why ‘Human Touch’ Is So Important In Communication
EP 38 – Bobby Ravan, Peter Webb, and Angela Wearn – Understanding Branding and Omni-Channel Marketing to Land the Cases You Want
Peter Webb, Bobby Ravan, and Angela Wearn are all members of Scorpion. Peter is the Senior Vice President of Sales and has been with Scorpion for over 18 years since it was founded in 2001. Bobby has been with the company for just under 5 years and is the Director of Corporate Marketing. Angela is […]
EP 37 – Joe Ortega & Cisco Adler – How Law Firms Can Avoid Wasting Thousands of Dollars on Google Ads
Joe Ortega and Cisco Adler are partners at Digital Rain, premiere PPC agency for law firms. On This Episode, We Discuss … • Google Ads tips to make sure your internal team or agency is driving and converting qualified clicks• Techniques experts are using the drop click costs dramatically• The $340 million Google grant for […]
EP 36 – Michael Mogill – Adding Value to Your Firm By Strengthening the Vision and Culture From Within
Michael Mogill is the Founder and CEO of Crisp Video Group. Crisp Video helps thousands of attorneys — from solo and small firms to large practices — build their brand, differentiate themselves from competitors, attract better cases, and earn millions in new revenue. The company hosts a Law Firm Growth Conference, Game Changers Summit, in […]
EP 35 – Mark Beese – Strengthening Your Firm Leadership Through Feedback and Strategic Process Design
Mark is the President of Leadership for Lawyers, LLC. They provide training, coaching and consultation to firms in the areas of leadership development, business development and marketing. Before working with Leadership for Lawyers, Mark had more than 25 years of experience as a Chief Marketing Officer for professional services firms. He is teaches Strategic Marketing […]
EP 34 – Ryan Klein & Chase Williams – Dispelling Overly Optimistic Marketing During A Crisis
The Legal Mastermind Podcast hosts, Chase Williams and Ryan Klein, sit down to speak about some of the misinformation being spread on the internet by people deeming themselves as expert marketers during crisis management. On This Episode, We Discuss… The Analysis of Raw and Surveys Determining how COVID-19 is Affecting the Legal Marketing World Calling […]
EP 33 – Eva Wisnik – Working from Home – Staying Productive Long Term While Continuing to Produce High Quality Work
Eva Wisnik is the Founder and President of Wisnik Career Enterprises, Inc. Eva began in NYC as a recruiter for two large Wall Street law firms over 30 years ago before founding Wisnik Career Enterprises. Wisnik now works with law firms to develop training programs as well as help firms find and hire the right […]
EP 32 – Susan Freeman – Raising Awareness of Communication Theories to Combat Bias in the Workplace
Susan Freeman is the Founder and CEO of Freeman Means Business. Susan strives to help women in business communicate effectively with the world and to help men communicate effectively with women in business. On This Episode We Discuss… • Communication Theories – Why We Do What We Do • Vertically Structured Beliefs vs Horizontally Structured […]
EP 31 – Carol Endicott – Tying in PR to the Social Media Strategy at Your Firm
Carol Endicott is the Director of Communications at Umbrella Legal Marketing. She has 10+ years of experience in Public Relations and Marketing Communications. On This Episode We Discuss… A strategy to obtain over 1000 likes on LinkedIn
EP 30 – Chris Kirby – The Positive Transformation of a Firm
For more than a decade now, BridgeField Group’s founder Chris Kirby, has focused on assisting attorneys and other professionals in all aspects of professional and personal success. Though he has maintained an active law license for over 22 years, for more than a decade, Chris has been solely dedicated to coaching and training corporate and […]
EP 29 – Ralph Baxter, John Croft, Julie Savarino – Is The Term Non-Lawyer Obsolete?
John Croft is the President and Co-Founder of Elevate Services, a law company, providing consulting, technology and services to both law departments and law firms. Julie Savarino is Chief of Client Services and Development Officer at Business Development Inc, as well as Client Relations Director and Client Service Liaison at Dickinson Wright. Julie is also an […]
EP 28 – Julie Holton – The Human & Conversational Element of Content & How It Pertains To Voice Search
Julie Holton is the Owner and Principal Strategist at mConnexions, a full-service marketing and communications agency that focuses on developing digital marketing solutions for clients. Prior to working in marketing and communications, Julie spent more than ten years working in top television newsrooms across the country, as an Emmy award-winning writer, producer, and executive producer. […]
EP 27 – Ryan Suydam – CX: Client Experience Emerging as a Core Focus for Law Firms
Ryan Suydam is the cofounder of Client Savvy. Client Savvy helps firms create fierce client loyalty by designing, implementing, and measuring Client Experiences. He has coached over 300 organizations and over 10,000 professionals on the skills required to be “client savvy.” On this weeks episode we discuss.. – What is CX (Client Experience) – How […]
EP 26 – Christina and Joe Hammond – An In-House Video Studio is a Gamechanger for Thousands of Law Firms
Christina and Joe Hammond are the founders of Producify. A boutique full-service video marketing company based in Florida. We manage every aspect of video, from concept creation, production, and post-production to distribution on all media channels.
EP 25 – Kwame Christian – Negotiating Like the Future of Your Firm Depends On It
Kwame Christian is the Director of the American Negotiation Institute and conducts negotiation and conflict management workshops around the country. He is also the author of the Amazon Best Seller – Nobody Will Play With Me: How to Use Compassionate Curiosity to Find Confidence in Conflict. On This Episode We Discuss… Crafting Your Negotiating Techniques […]
EP 24 – Robyn Addis – Saving Time & Being More Efficient with CRM, Client Communication & Proposals
Today on the legal mastermind podcast we have Robyn Addis. She is the COO of LISI, a boutique digital marketing agency specializing in digital marketing solutions for law firms. Most firms love to be first to be second – meaning they stifle innovation. On this episode, we discuss how legal marketers and lawyers can make […]
EP 23 – Melanie Leonard – Why Law Firm Software is Essential To Growth and Organization
Melanie Leonard is the founder of streamlined.legal Clio Gold Certified Consultant and Attorney Melanie Leonard offers personalized consulting services, training, and education to law firms who are looking to create efficiency in their daily workflow and optimize the use of practice management software throughout their firm.
EP 22 – Rob Coleman – Red Flags & How to Find a Digital Marketing Agency That’ll Work For You
Rob Coleman is the Director of Business Development at Hennessy Digital. On This Episode We Discuss.. The Main Red Flags of Modern Digital Marketing Agencies The Habits of Ethical Marketing Agencies The Tactics Effective Agencies Are Using Today
EP 21 – Ryan Klein & Chase Williams – When It’s Time for a Website Update and the Best Way to Do It
On this weeks episode Ryan and Chase sit down to discuss… Update Your Website so it Doesn’t Affect Your SEO Establishing Website Costs and Timelines Overview of Your Website Update Options and Sources
EP 20 – Robert Cooper – Creating a Website Client Experience as Good As The One at Your Firm
Robert Cooper is the founder of PlusROI Growth Labs. PlusROI uses the most cutting edge practices of Growth Hacking to minimize risk while finding the best ways to grow your business. On this episode we discuss… Giving Your Website Call-To-Action’s More Consideration Setting the Tone and Expectations for Your Website Visitors
EP 19 – Sarah Tetlow – Empowering Yourself To Become More Focused and Effective
Sarah is the founder and CEO of Firm Focus. Sarah helps law firms and legal departments of all sizes increase their productivity, reach their mission critical objectives, develop a strong workplace culture, and develop a plan for continuous growth and focus. On today’s episode we discuss… What “Meta Decisions” are and how to set timers […]
EP 18 – Luke Ciciliano – As the Amount of Lawyers Increases, Are the Number of Law Firms Decreasing? & More on M&A
Luke Ciciliano is the owner of SEO for Lawyers. On this weeks episode we discuss… -Consolidation of law firms an opportunity or fear for lawyers -How lawyers can anticipate a shrinking need for legal services -Understanding the value of a law firm when considering acquisition or merging
EP 17 – Gina Rubel – Strategic PR Isn’t Just Press Releases – Reputation Management, Social Media and More
Today, on the Legal Mastermind Podcast, we interview Gina Rubel, the CEO of Furia Rubel Communications. Gina Rubel is a public relations, crisis communications and trial publicity expert, former trial lawyer and the author of Everyday Public Relations for Lawyers. Gina educates attorneys nationwide on how to implement communications planning and tactics to manage their […]
EP 16 – Mike Jones – Elevate Your Law Firm Through Creating an Amazing Brand Story
Mike Jones is the CEO of Resound. Mike is professional brand junkie who excels at strategic thinking and execution to help clients’ brands become remarkable. In this podcast we discuss… Creating 3-Second, 7-Second, and 30-Second Versions of Your Brand Story Creating a “Hero” and “Guide” Story From Your Firm Tweaking Your Messaging For Different Decision […]
EP 15 – Johnathan Sparks – 0 to 7 Figures in 5 Years – How To Bootstrap & Grow a New Firm
Jonathan Sparks is the Founder of Sparks Law. He took his firm from 0 to 7 figures in 5 years. He works as an in-house counsel for small to medium sized businesses. Before forming Sparks Law, Jonathan worked at the United States Department of Justice, the United States Senate Office, the Attorney General’s office for […]
EP 14 – Robert Weiss – Video Strategy 101
Robert Weiss is the Chief Video Content Marketing Strategist at Multi-Vision Digital has over 14 + years of experience in Internet marketing, SaaS-based marketing, and sales processes tactics. In this episode we discuss… How to create specific video content based off of your firm’s objectives How to get started with an ongoing video marketing strategy […]
EP 13 – Julie Henson – What Lawyers Can Learn from the Leadership of Professional Athletes
Julie Henson is the Director of Client Development & Marketing at Briggs and Morgan. She has spent the past two decades coaching high-performing individuals by utilizing formal and informal influence to drive business development strategies. On This Episode, We Discuss… Confidence – What is your inner dialog? Drive – How much are you invested? Empathy […]
EP 12 – Trena Little – Turn One Hour of Filming Per Month Into Months of Video Content
Trena Little is YouTube specialist who motivates and trains lawyers and entrepreneurs on how to create and maximize the reach of their video content. She’s worked with hundreds of YouTube channels to expand their reach while cutting down on production time. On this episode we discuss… How to hook people within the the first 3-5 […]
EP 11 – Chase Williams & Ryan Klein – Questions You Need To Be Asking Your AdWords Agency
In this special episode Hosts Ryan Klein & Chase Williams discuss the following topics related to the tactics you or your agency should be implementing into your Adwords Strategy at your Law Firm. In This Episode, We Cover… Where are you sending your paid traffic?How are you quantifying conversionAre you relying on automated reporting?Are you […]
EP 10 – Charlotte Davis – Using Plain Language in the Jargon-Filled Legal World To Speak Effectively To Clients
Charlotte Davis is the founder of Verve Communications. She has over 20 years’ experience in strategic communications leadership roles in both the private and not-for-profit sectors. She was previously Director of Communications at engineering firm Parsons Brinckerhoff Halsall Inc. (now part of WSP), and before that, a Director of Business Development at Borden Ladner Gervais […]
EP 9 – David Freeman – How To Use Cross-Selling To Increase Revenue and Services
David H. Freeman, J.D., a former practicing lawyer, is the award-winning CEO of the David Freeman Consulting Group and founder of Law Firm CultureShift®. David discusses the opportunity that lawyers have within their firm to be able to get more services to come to other lawyers within the firm. In this episode we discuss… – […]
EP 8 – Vanessa Schaefer – How To Effectively Brand Your Law Firm
Vanessa Schaefer the Co-Founder & Creative Director of Clockwork Design Group discusses the key elements law firms should be paying attention to when branding their law firm. On this episode we discuss… – How to differentiate your law firm from your competition – The importance of interviewing both clients and attorneys to get perspective – […]
EP 7 – Mark Homer – Protecting Your Firm’s Most Important Marketing Channels
Mark Homer, CEO of GNGF (Get Found Get Noticed), discusses the importance of owning your law firm’s brand online and protecting your referrals. On This Episode, We Discuss… Referrals in Jeopardy Without Knowing Best Practices for Representing Your Firm on Social Media Content Opportunities Beyond Blogging
EP 6 – John Remsen Jr. – The Secret To Developing and Keeping Great Young Lawyers
John Remsen Jr., Founder of The Remsen Group, is extremely knowledgable about all aspects of law firm growth strategies. However, in this podcast we talk specifically about managing and developing young lawyers in a law firm. In this episode we discuss… Putting the right processes in place to develop young lawyers for success and avoid […]
Ep 5 – Merry E Neitlich – Improving Internal Operations Through Client Feedback
Merry Neitlich of EM Consulting spends our segment talking about improving internal operations of a law firm through client feedback and trending legal software. In this episode we discuss… -Building stronger relationships with our clients -An overview of legal software options lawyers are using -What client feedback surveys are and why they help
Ep 4 – Renee Branson – The Importance of Mental Health for A Thriving Law Firm
Renee Branson of RB Consulting discusses the pressing issue of mental health in the legal community, and what steps you can take immediately to identify and correct these issues for your firm and yourself. In this episode we discuss… – How detrimental mental health issues are for the firms productivity and bottom line – Best […]
Ep 3 – Allison Gagliardi – How To Become Your Marketing Agency’s Favorite Client
Allison Gagliardi, Marketing Director of Clark, Fountain, La Vista, Prather & Littky-Rubin in West Palm Beach, FL, speaks about being a marketer both in-house and agency-side and how both relationships with a law firm differ. On this episode we discuss Becoming the favorite client of your agency or consultant Bringing out the best in your […]
Ep 2 – Edward Olson – Identifying Business Development Concepts To Help Grow Your Firm
Edward Olson, Owner of the Olson Law Firm, joins us to expound his 25+ years of experience of managing law firms (and other law firm partners) through inspiring and altering attitudes. In this podcast, you will learn: How sharing responsibility amongst all staff promotes growth Business development aspects of a law firm How to identify […]
Ep 1: Gary Falkowitz – The Importance of Setting Up The Correct Intake Process at Your Firm
Gary Falkowitz, Founder and CEO of Intake Conversion Experts, has spent the past 10 years helping thousands of law firms build and refine their intake process.In this podcast, you will learn: – The importance of setting up an intake process – Best practices for responding to and qualifying leads – The most effective ways to […]
How Law Firms Will Win in 2022 – Part 1 – Marketing and Advertising
In this roundup, 5 Industry Experts will speak on actionable, predominant marketing and advertising tactics that will be employed by the most influential marketing law firms around the country in 2022. -Learn from experts about marketing trends you can take advantage of the rest of the year and beyond. - Get the facts about what's[…]
How Your Competitors Are Getting More Cases Than You Without Paying For Leads | MMM Webinar
Learn What Your Biggest Competitors Already Know About the Most Important SEO Updates - Engaging with your audience in new ways amid changing concerns and behaviors - Doubling-down on SEO to maximize visibility in front of the right people - Using technologies to automate effective marketing for potential clients and ensure conversions to new clients[…]
Legal Mastermind Podcast Expert Round-Up #1: Tips for Getting Through COVID-19 as a Law Firm
Experts Include: Merry E Neitlich - http://emconsults.org/ "Assisting in Solving Clients' Problems" Charlotte Davi - http://vervecomms.ca/ "Making Client Communications Helpful" Bruce Segall - https://www.marketingsense2.com/ "Deepening Your Relationships with Clients and Professional Contacts " Peter Webb - https://www.scorpion.co/ "How Your Brand is Coming Across" Robert Weiss - https://nyccorporatevideoproduction.c... "Video Marketing Tips for Lawyers" Ryan Suydam - https://clientsavvy.com/ "Engaging with Clients in a[…]
Live Workshop and Q&A for 5 Star Review Importance and Systems
Need help setting up an automated system? https://www.marketmymarket.com/contact/ Live Workshop and Q&A for 5 Star Review Importance and Systems presented by Ryan Klein and Joanna Brooks of Market My Market, with a Q and A session at the end.[…]
Nine Smart Ways To Unify Online And Offline Marketing Strategies – Featured on Forbes.com
In the nondigital world of advertising, tracking your ROI can be difficult. One method of tying offline marketing, such as a billboard, TV commercial or magazine ad, back to your online metrics is to set up dedicated tracking in the form of either a phone number or dedicated URL. This means purchasing a phone number […]
A Comprehensive Guide To SEO For Your Law Firm – Forbes.com
If you are trying to get your law firm onto the front page of searches, you are not only competing with other local lawyers in your field but also large lawyer referral platforms and lawyers across the country with similarly competitive content. Read on Forbes.com
5 Books Every Young, Aspiring Entrepreneur Needs to Read – Inc.com
There’s an infinite supply of literature dedicated to educating the next generation of young, aspiring entrepreneurs seeking a pathway to success. Entrepreneurs looking to make an impact in their respective industries must hone not only their skill sets but their minds if they hope to prosper. These five books contain a wealth of information […]
American Express – 10 Ideas to Help Attract New Customers This Memorial Day Weekend
Memorial Day weekend is a huge opportunity for retailers to use a cohesive marketing plan to win new customers by creating urgency and excitement about their brand or offerings,” says Chase Williams, managing partner of Market My Market, which helps law firms, medical practices and professional services scale their firms with PPC and SEO. Read more […]
Upcity.com – Going After the Keywords That Matter
Let me preface this article by saying this pertains heavily for businesses that offer services contingent on certain geographies. Anyone looking for assistance on keywords for e-commerce and services not contingent on geography (online tutoring, fitness coaching, or insurance) may find some merit within this article, but it should be more specialized. The example […]
Forbes.com – Are Marketing Conferences Worth It?
The first marketing conference I ever attended outside a city I resided in was Lawyernomics in Seattle, a conference focused solely on marketing and internal operations for law firms. I loved being surrounded by hundreds of lawyers and marketers eager to get an edge for their firms, feverishly typing notes when speakers hinted at the […]
Forbes.com – How To Make An Effective Testimonial Video
When a client of yours has a stellar experience with you, it seems like a given to ask them to leave you a review. You might ask for it to take place on Yelp, Google+, Facebook and maybe a few other specific platforms — TripAdvisor for a tour or restaurant and Avvo for a legal […]
Eight Dire Questions Every Law Firm Should Ask Of Their SEO Agencies – Forbes.com
The legal marketing landscape truly becomes more grueling with each passing year: Lawyers now are faced with the dilemma of both competing with determined colleagues in the industry as well as ballooning budgets. Read More
Forbes.com – Five Tips To Give You An Edge On Landing A Marketing Job After College
At my agency, Market My Market, we receive dozens of resumes per month from new graduates. Some applications stand out, but the majority fall by the wayside. But once you do land an interview, it’s crucial to differentiate yourself from the competition. Just a college education isn’t going to cut it. Read more on Forbes.com
Forbes.com – Three Big Mistakes I Still See (Good) SEO Agencies Making
In my job, I either create or assist in creating a couple dozen SEO site audits a month. Being a part of the process instead of completely delegating it to employees is still important to me for numerous reasons: Doing so gives us a chance to discuss and analyze often more complicated concepts of SEO. […]
Florida Atlantic University – 10 Ways Social Media & the Web Can Enhance Your Everyday Life
Catch Chase Williams’ Lecture “The Next Generation of Social Media – an Introduction to Today’s Most Popular Online Communities” on Monday, March 14 from 1:30-3 p.m. at FAU’s Lifelong Learning Society in Jupiter. Read the full Article on Fau.edu
MTMP October 2021
The first MTMP since the pandemic was an overwhelming success. Attendance was great and the vendor area seemed to be more packed than usual. Wednesday’s “Business of Law” seminar was great this year. There were some very educational discussions on TV and Digital Marketing. It was also interesting seeing the difference in approaches that ranged[…]
National Trial Lawyers Summit May 2021
The May NTL conference was one of the first in person get togethers since the Covid-19 pandemic. The vibe in the meetings and the vendor area was more energetic than usual. The attorneys and companies that support them had a renewed appreciation for handshakes and eye to eye conversations. It was great to be among the […]