Blogs

AI Transcriptions and Summaries in Marketing

After a two-year hiatus, Paul Warren and I have revived our SEO is Dead and Other Lies podcast and are going strong with the handful of episodes we’ve produced so far, barreling ahead to the coveted, triple-digit, 100-episode milestone. The digital landscape is much different than it was just a couple short years ago (if […]

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How to Get Reviews: 5 Additional Ways of Bringing in Reviews to Your Google Listings

Online reviews continue to be a substantial facet of any digital marketing campaign for both e-commerce and the service industry. Utilizing a Google Business Profile is essential in managing online reviews and enhancing your digital marketing efforts, as it allows businesses to claim, manage, and optimize their profile for better online visibility. Not only is […]

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Discovered Not Indexed: Changes to Fundamental Areas of SEO You Should Know About

We’ve heard all about the fundamentals of SEO at this point: content, best practices for on-page optimization, link building, local SEO, etc. Sometimes, there are variations with how people describe the same concepts, but they all mostly pan out to the same notions. What makes the biggest difference between one SEO campaign and another isn’t […]

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Providing Marketing Transparency When Concepts Are Esoteric

At Market My Market, we work hard to encapsulate our Core Values every day. Nevertheless, in the agency world, there’s a general aversion to one of the values we strive to own consistently: Be Honest and Transparent. I don’t want to insinuate there are digital marketers adept at stretching the truth or outright lying, but […]

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Beyond Blogs and Pages: How MMM’s Writers Use a Comprehensive Strategy to Move the Needle

Written by Market My Market’s content team, with contributions from Lindsay Bennett-Guido, Tanner Mowery, Haley Green, Katie McLoughlin, and Hannah Kernal  Standard blogs and pages are just the beginning. At Market My Market, we understand a comprehensive content strategy involves more than just web pages—it’s about making an actual impact. In the rapidly evolving world […]

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MMM Writers Share Their Tips on How to Repurpose Content for Maximum Reach and Impact

Written by Market My Market’s content team, with contributions from Brandi Nicklaus, Kelly Quintana, Isabel Skormin, and Anastasiya Raynor   Sometimes, starting from scratch is not the best answer when it comes to content optimization. In fact, one of the best ways to maximize reach and impact is by repurposing a piece of content and bringing […]

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Why Does Google Keep Contradicting Its Terms? Because It’s Been That Way for Decades

When the March 5th Google Update started rolling out, one of the core aspects was “Site Reputation Abuse,” which states the following: “Sometimes, websites that have their own great content may also host low-quality content provided by third parties with the goal of capitalizing on the hosting site’s strong reputation. For example, a third party […]

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Understanding the “Dos and Don’ts” of a Marketing Company

I was recently reading an onboarding document that a law firm provided to Market My Market. It’s always fun working with lawyers on both sides, and in this case, experiencing a law firm’s client experience. What I appreciate about this document is what it encouraged clients to do and not do.  Basically, the “do’s and […]

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How MMM’s Content Team Tackles Long-Form Content

Written by Market My Market’s content team, with contributions from Lindsay Bennett-Guido, Tanner Mowery, Katie McLoughlin, and Hannah Kernal  Long-form content can often be a double-edged sword. It allows readers to get all the information they need in one place, but it can also be overwhelming to see large amounts of text, potentially encouraging them […]

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Keeping Content Current: A Content Writer’s Guide on Choosing Trending But Relevant Topics

Written by Market My Market’s content team, with contributions from Brandi Nicklaus, Kelly Quintana, Isabel Skormin, and Anastasiya Raynor   Keeping your content current is not only important for your position on search engine results pages, but it’s also the way your readers will stay engaged with your brand and services. But always staying ahead of […]

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Additional Findings from Our Recent 2024 Google SERP Analysis

In our recent blog, Positioning of Legal Directories in 2024, written in early March of 2024, we were able to see the annual update on how individually-owned websites stacked up against reputable directories such as Justia, SuperLawyers, FindLaw, and in some cases, Expertise. LawInfo, Yelp, Avvo, Martindale-Hubble, etc. are not even mentioned at this point, […]

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Responsible Integration of AI in SEO: Upholding Ethical Standards

With the disruption of SEO by AI, ethical concerns arise. Acquire insights into best practices for transparent AI usage and the integral role of humans in the automation process. As artificial intelligence (AI) becomes an integral part of the SEO landscape, it is imperative for search marketers to adopt a responsible implementation approach, aligning AI-driven […]

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