Blogs

How Much Should Legal Marketing Agency Services Cost in 2024?

It’s a counterintuitive question coming from an agency founder and current CEO, but should SEO services cost as much as Market My Market has over the past few years, even with inflation—certainly affecting services as much as products and commodities—covering higher wages, bringing in more talent, and working to keep compensation in-house competitive? Let’s take […]

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Mastering the Essentials: Developing a Content Strategy for Social Media Success

What’s the secret to a thriving social media presence? It all hinges on developing a content strategy for social media—a roadmap to engaging your audience and distinguishing your brand. This article cuts to the chase, detailing essential steps for constructing your strategy, pinpointing the right platforms, and evaluating your success. Get ready for accurate, actionable […]

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Maximize Your Brand Reach: Exploring Video Marketing Opportunities on YouTube

Exploring video marketing opportunities on YouTube is crucial for modern brands seeking to expand their online presence. This concise guide provides practical steps for engaging with YouTube’s extensive user base, solidifying your content’s effectiveness, and leveraging the platform’s unique features to bolster your marketing efforts. Get ready to elevate your YouTube strategy with clear, actionable […]

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Four Ways Each Fundamental Aspect of SEO Should Be Approached in 2024

As digital landscapes evolve, staying ahead of the SEO curve requires strategic integration of content marketing, link building, on-site optimization, and local SEO. In 2024, you don’t necessarily need a complex system to improve portions of your optimization practices—simple changes often have the most impact. However, some complex measures are also necessary for sustained success. […]

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Guest Blogging for SEO: Essential Tips for Quality Backlinks and Traffic

The discourse around guest posting in the realm of SEO has always been a heated one. Some marketers swear by its ability to enhance organic traffic and shoot up search rankings, while others caution against the route to spammy content and detrimental backlinks it might pave. In this narrative, we’ll delve into the SEO implications […]

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AI Transcriptions and Summaries in Marketing

After a two-year hiatus, Paul Warren and I have revived our SEO is Dead and Other Lies podcast and are going strong with the handful of episodes we’ve produced so far, barreling ahead to the coveted, triple-digit, 100-episode milestone. The digital landscape is much different than it was just a couple short years ago (if […]

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Enhancing Patient Service: How to Ace Integrating Live Chat Support on Your Dental Website

Looking to enhance your dental practice with live chat support? Streamlining your online patient service starts with integrating live chat support on your dental website. Discover why it’s pivotal for engaging modern patients, how it fosters loyalty, and the steps to incorporation without overwhelming your staff. This article delivers the roadmap for a smooth, effective […]

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Maximizing Your Reach: Using Patient Reviews and Testimonials in Digital Marketing

How can leveraging patient reviews and testimonials advance your digital marketing goals? Let’s get straight to the answer: using patient reviews and testimonials in digital marketing can significantly enhance trust in your health services and drive patient acquisition. We’ve crafted a no-nonsense article that cuts through the fluff and provides clear, concise directions on collecting, […]

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How to Get Reviews: 5 Additional Ways of Bringing in Reviews to Your Google Listings

Online reviews continue to be a substantial facet of any digital marketing campaign for both e-commerce and the service industry. Utilizing a Google Business Profile is essential in managing online reviews and enhancing your digital marketing efforts, as it allows businesses to claim, manage, and optimize their profile for better online visibility. Not only is […]

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Discovered Not Indexed: Changes to Fundamental Areas of SEO You Should Know About

We’ve heard all about the fundamentals of SEO at this point: content, best practices for on-page optimization, link building, local SEO, etc. Sometimes, there are variations with how people describe the same concepts, but they all mostly pan out to the same notions. What makes the biggest difference between one SEO campaign and another isn’t […]

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Providing Marketing Transparency When Concepts Are Esoteric

At Market My Market, we work hard to encapsulate our Core Values every day. Nevertheless, in the agency world, there’s a general aversion to one of the values we strive to own consistently: Be Honest and Transparent. I don’t want to insinuate there are digital marketers adept at stretching the truth or outright lying, but […]

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Mastering Patient Communications: Crafting Compelling Email Campaigns for Patient Engagement

Effective patient engagement is critical to healthcare success, and crafting compelling email campaigns for patient engagement is a prime tool for achieving it. This guide provides actionable strategies to engage your patients and enhance their connection to your healthcare services. Learn how to tailor content, optimize design, and cultivate trust through personalized, informative, and interactive […]

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