Measuring Content Efficacy: Part 2 — Using AI to Connect Traffic to Qualified Leads
In part 1, we laid the groundwork for understanding content efficacy beyond basic traffic metrics. Now, let’s dive deeper into how Google Search Console insights, call tracking platforms, and AI can create a complete picture of which content is truly driving business results. Google Search Console: The Top of the Funnel What are the things […]
Measuring Content Efficacy: Part 1 — Going Beyond Traffic to True Conversion
In good SEO nature, SEOs are either supporting or contradicting the timeless quote “Content is King.” It goes without saying that content is the foundation of everything we do with search engine optimization, but it isn’t always about content quotas or capturing every single potential search query in existence. Content must tell stories, communicate to […]
UX Sins Professional Service Websites Are Still Committing in 2025
It’s hard to believe we’re already a few months into 2025, and while we don’t have the futuristic augmented reality websites that sci-fi—or Google—promised us, we definitely have established best practices for clean designs, mobile-friendly interfaces, and intuitive navigation. Yet, remarkably, many professional service websites look like digital time capsules from 2010 or even earlier. […]
Red Flags When Transitioning Between Marketing Agencies: What Dental Practices Need to Know
What does the rest of 2025 have in store for us? If you’re a dental practice considering a change in marketing partners, that future might include some unexpected roadblocks from your current vendor. I’ve been taken aback by some of the arrangements we’ve seen dental clients locked in with other agencies. The barriers, obstacles, and […]
Discovered Not Indexed: Changes to Fundamental Areas of SEO You Should Know About
We’ve heard all about the fundamentals of SEO at this point: content, best practices for on-page optimization, link building, local SEO, etc. Sometimes, there are variations with how people describe the same concepts, but they all mostly pan out to the same notions. What makes the biggest difference between one SEO campaign and another isn’t […]
