LMP Transcribed: Frans Johansson
Our conversation with Mr. Frans Johansson was somewhat of a seminal moment for us on the podcast. We’ve had amazing speakers over the past 3 years (if you can believe it has been 3 years already), many of which were authors. It just happened that The Medici Effect was one of the biggest personal influences […]
LMP Transcribed: Annie Scranton
It’s a rigorous landscape of differentiation. I’ve spoken at length about lawyer “differentiators” and the fact that they’re…well…oftentimes not very different. That can be recalled in the following article. Of all the partners a law firm can have in the Marketing and Advertising space, one of the most overlooked professionals is the Public Relations Professional. […]
LMP Transcribed: Brenda Pontiff
“Non-lawyers” as a description of those in Operations, Business Development, Marketing, Finance, Account etc. etc. in a law firm doesn’t bother me. For many law firms experience rapid growth around the country, there is a strong, diverse non-lawyer backbone that develops the business-side of a law firm while lawyers do what many lawyers do best […]
EP 171 – Shlomo Kugler – Why Video Content Matters for Your Law Firm
Shlomo Kugler is the Head of the Video Department for Market My Market. Since 2021, Shlomo has helped produce cinematic videos for law firms across the U.S. to drive in more clientele and to focus on bringing out your ultimate sales pitch. Connect with Shlomo on LinkedIn: https://www.linkedin.com/in/shlomo-kugler-58a98a76/ Visit Market My Market’s Website: https://www.marketmymarket.com/ […]
EP 170 – Gregory Salmon – The Steps to Becoming a Successful Entrepreneur
Gregory Salmon is the Owner and Founder of the Law Offices of Gregory Paul Salmon. Salmon’s firm focuses on discovering, creating, and assisting entrepreneurs across the globe. Visit Gregory’s Website: https://gregorysalmon.com/ On This Episode, We Discuss… How to be a Successful Entrepreneur Defining the Idea of Success Maintaining Client Acquisition for Your Firm
The Impact of Area Codes on Consumer Decision Making
It’s amusing to think something as unassuming and innocuous as a business phone number could be the center of attention in marketing conversations almost constantly. There are entire companies dedicated to vending phone numbers, others for tracking them, and others still for managing the volume and uptime of your phone systems. All of this despite […]
How Transparent is Transparent?
Digital Marketing, specifically SEO, has had a reputation for being proprietary, overly technical, and off-limits to anyone on the outside for decades at this point. The veil of mystery has been pulled years ago, at least with our agency, with tracking tools such as CallRail, Google Analytics, and transparency in Chat and Texting platforms. Though […]
How to Establish Your Company’s Core Values
No matter where your business lives in its life cycle, establishing Core Values has enormous benefits both in how you operate internally and how you provide your services externally to clients and customers. If you’ve read some of our content, you’ll know I’ve discussed that Market My Market adopted the principles of the Entrepreneurial Operating […]
How Much Will You Need to Focus on Social Platforms (Like TikTok…) in 2024?
Updated 2/28/2024 Because LinkedIn has managed to go the way of Facebook in recent years, having drummed up its own version of unwarranted drama and politics, I find myself browsing it less and less (perhaps I could stand to just take a half day to clear my contacts that perpetuate the parts I don’t find […]
What Are Geo Hubs and Why Are They Great for Local SEO?
A geo hub is a dedicated section of your website to house geographical-specific information. Let’s say you have a practice in White Plains, NY, but you also have an office in the Bronx. In order for you to get first-page results in both areas, Google is going to want to see dedicated information for both […]
5 Techniques for Optimizing Your Geo Hub Content to Rank Well
We’ve now reached the third and final installment of our geo hub series, a succession of posts that have taught us the importance of geo hubs and why we create them. Check out parts one and two here and here. Now that we’ve started the process of creating geo hubs in proximity to our main […]
The “AI” Play is the Death of Transparency Digital Agencies Have Been Waiting For
Google has represented the black box of SEO for over 20 years now, an amalgamation of indiscernible variables and algorithms handcrafted by the world’s best and brightest. Though Google has consistently documented and released their “best practices” for years—and SEOs have put their clever finishing touches on them to rank for competitive keywords—the tradition of […]
