Parting Ways: When to Know Your SEO Just Isn’t Working

For me and the clients I work with, launching an SEO campaign is really exciting.  You have a gameplan.  You have goals.  You have your scope of work in place to help them dominate their keywords, and get more leads than they anticipated (effectively growing their business into a new phase of success while hopefully exceeding expectations). […]

read more

Leaving the Era of the Faceless and the Age of the Face

Websites have been around for a while – those that have been made in the 90’s for businesses were likely remade sometime in the early 2000’s and perhaps again years later.  We could argue that businesses have an online presence that has “cycles” that occur much quicker than those for people.  Think about our generational workforce […]

read more

Alternative Analytics Software

For those of you out there that are a bit paranoid about Google having access to too much data on your website (like time on page and bounce rate which many do somewhat argue Google considers this fodder for penalizing a site), there ARE alternatives to Google Analytics, and in some situations, it may make more […]

read more

7 Tips for Launching A PPC Campaign on A Budget

PPC can be very challenging when you’re working with a very limited budget. Looking for tips to stretch your budget? Tired of wasting money and not seeing results? We’ve listed a few tips here that can make a huge difference when launching a PPC campaign with a small budget. Price per click and suggested budget […]

read more

Five Third Party Marketing Services and Tools That We Vouch For

Yelp  Yelp is a search engine that aims at connecting people with local businesses. Business owners can create a free Yelp account and users then can post reviews about the business and rate it on a 1-5 star system. Yelp also sells ads to local businesses, these ads are labeled “Yelp Ads” when they appear […]

read more

Google’s New Upgraded URL Feature Gives Advertisers More Insight and Options

Today Google announced that they are developing a new feature that will allow AdWord’s Advertisers to optimize their Adwords URL structure. Currently, anytime tracking needs to be adjusted, the entire destination URL needs to be updated. This leads to ad downtime and ultimately loss of clicks and revenue. With this new upgraded feature, advertisers will […]

read more

Search Engine Result Optimization

You work hard to either get yourself to the top three position on Google, either yourself or employing the help of an SEO company.  Once there, you’re probably going to want to do everything you can to convert your search result. We’re going to talk today about what it means to increase the likelihood of […]

read more

5 SEO Tips I Learned My First Year of Being an SEO

Let’s face it – we wish we could dedicate as little as possible to something to learn it as quickly as possible.  This is why we are intrigued by software like ‘Rosetta Stone’, promising your fluency with a dedication of a mere 15 minutes a day for a few months.  Or websites like Lynda and […]

read more

The SEO Facade: An Assault on Knowledge

As a business owner, you don’t let your employees take advantage of you, or your vendors, or other people you work with.  Don’t let your SEO take advantage of your (temporary) lack of knowledge.  I’ve found that the best approach to really ask more questions about what they can and will do for you, opposed […]

read more

The SEO Facade: Knowing Where the BS Stops

I was recently interviewing some SEOs on behalf of a client for an in-house position.  Let’s start by saying, getting someone in-house that is reliable certainly isn’t that easy.  If you have a couple prospects that you have in mind, please don’t forget to refer to our previous blog entitled “In or Out: The Dilemma […]

read more

Google Now Able To Interpret JavaScript

Even though JavaScript was created in 1995, it wasn’t until 1998 that Google actually launched their search engine. Even though the two came out within three years of one another, they didn’t join forces right away. It took 15 years for the platforms to form a union and become the giants they are today. Until recently, Google […]

read more

Google No Longer Impressed by Press Releases?

I was recently reading an article put out by Search Engine Land entitled entitled “Did Google Panda 4.0 Go After Press Release Sites?” and without even the very revealing statistics on the drop of traffic they suffered, I would have answered with an astounding “yes”.  Google algorithm updates have historically been about sites not taking […]

read more