Finding a Voice for Your Law Firm on Social Media
Businesses must have an online presence in order to get ahead in today’s social media centered world. It’s no longer an option to expect to stay competitive without having a strong presence online, which is why many businesses, not just law firms, are beginning to learn just how to properly connect with their communities through […]
Top 5 Mistakes When Managing a Legal Blog
One may remember using advertisements in newspapers and the yellow pages as your main source of increasing clients and growing your law firm. Now there are a lot more options and more effective advertising and marketing techniques to use. These include using digital marketing techniques such as social media, email marketing, and gaining traffic to […]
6 Concepts to Know When Marketing Your Medical Practice
With healthcare’s increasing competition, those who stand above the rest in receiving new patients flaunt a particular set of traits that got them to where they are today. These doctors are the entrepreneurs who understand that working in medicine is a practical skill, while healthcare requires business skills. Knowing how to separate and recognize the […]
Organizing Your Content: Topic Clusters
When you don’t have a plan in place, the content for your law firm marketing can get disorganized quickly. At the same time, only saying you should “make a plan” doesn’t help. Knowing you have to make a plan without any set goal is similar to saying you should lose weight for the year without […]
The Storytelling Approach in Legal Digital Marketing
The “show don’t tell” rule is as old as time. We know that many internet users visit websites focused on getting what they want as soon as possible. If your primary clients are business executives or doctors, legal marketing fluff like “the best litigation team in the area” or “we’ll stick with you every step […]