March 2018

How Hung Up Should We Be on Vanity Keywords?

Picture this. You’re coming up with a new marketing strategy. You’ve got everything taken care of, and now it’s time to bid on keywords. You and your team brainstorm for days coming up with the perfect keywords for your gym. You remember basic keyword practices such as placing the city, type of business and keeping […]

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Should my Law Firm Create a Facebook Page or Profile?

These days, just about everyone seems to be on Facebook. In fact, as of 2018, there are over two billion active monthly users on the social networking platform. If you’ve been considering establishing your firm’s presence on Facebook, you’ve probably noticed you have two options: a profile or a page. Do you know which one […]

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Why PPC & SEO Work Better Together

In the mid-2000s, when digital marketing was in its early stages and the masses were slowly embracing websites like Myspace, Youtube, and Facebook, there was a rush to advertise to the millions of new browsers. While many were skeptical at first whether internet marketing was a profitable venture, their fears were put to rest when […]

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The Evolution of the Most Popular Legal Directories

[us_separator size="custom" height="32px"]When traditional offline directories like YP, WhitePages, and Dex started creating their directories online, it was only a matter of time before these directories started branching out for industry-specific purposes.   Sure enough, prominent legal directories made their way online such as Avvo, FindLaw, Lawyers.com, Justia, Nolo, and many others. Directories have been a love/hate[…]

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How Much Does it Cost to Design a Law Firm Website?

Building a law firm’s website is no simple task. When it comes to designing a site, many firms wonder if the cost is worth the investment. While that can only be determined by an individual firm, it is certainly true that a well-designed website can bring in more business. There are many factors that can […]

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How Do I Respond to Legal Inquiries on Social Media?

If you’ve built social media profiles to market your practice, you’re probably wondering how to handle legal questions posted to these platforms. There’s a fine line between providing general advice and venturing into attorney-client relationship territory. In order to walk that line, you must be cautious about how you answer queries on social media. To […]

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What Are Some Email Marketing Tips for Law Firms?

Email marketing can be a powerful tool for many law firms. Millions of businesses take advantage of this tool every day and have been for decades. With that in mind, law firms should be especially conscious of getting lost in the crowd. Think of the number of emails you receive on a daily basis. Do […]

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